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On Tuesday, conservative pundit Ben Shapiro launched a campaign for President Trump to pardon Derek Chauvin, the former Minneapolis police officer who was sentenced to more than 20 years in prison in the death of George Floyd. Shortly after, Elon Musk, who has been one of Trump’s closest advisors during his first six weeks in office, reshared the campaign on X (formerly Twitter) to his 219 million followers along with his own commentary: “Something to think about.” Shapiro posted a call for Chauvins pardon along with a petition for supporters to sign on the conservative media site he founded, The Daily Wire.“We write to urge you to immediately issue a pardon for Officer Derek Chauvin, who was unjustly convicted and is currently serving a 22-and-a-half-year sentence for the murder of George Floyd and associated federal charges,” Shapiro wrote in the online petition called Pardon Derek. He continued, “As you know, this was the inciting event for the BLM riots that caused $2 billion in property damage in cities across the United States and set Americas race relations on their worst footing in recent memory. Yet, the evidence demonstrates that Derek Chauvin did not murder George Floyd.”Shapiro claims that immense pressure from the Black Lives Matter (BLM) movement, rather than just the facts of the case, caused the jury to find the former officer guilty. He also says that Floyd was high on fentanyl and had a preexisting heart condition. Though a flurry of false information about Floyds death has gone viral since Chavin’s conviction, the victim’s death was ruled a homicide. Expert witnesses concluded that Floyd did not die of an overdose due to drug use, but as a result of cardiopulmonary arrest.” The jury took only 10 hours to deliberate on the matter and return to the courtroom with a guilty verdict. Trump himself hasn’t publicly weighed in on a pardon for Chauvin, but it wouldn’t be the first time he pardoned a violent criminal since taking office. Shortly after his inauguration, Trump pardoned roughly 1,500 January 6 defendants, including some who violently attacked police officers defending the Capitol. “It would be very, very cumbersome to go and lookyou know how many people we’re talking about? 1,500 people,” Trump told Fox News while defending the pardons. “These people have served, horribly, a long time,” he said. An NPR report found that dozens of the pardoned January 6 defendants had prior convictions or pending charges for violent crimes ranging from domestic violence and sexual abuse of a minor to rape and manslaughter. Just days after Trump’s order, one of the pardoned rioters, Matthew Tuttle, who prosecutors said had an “extensive criminal history” including abuse of his child, was shot and killed by police during a traffic stop.
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How can a razor brand market their products online when the word razor is shadowbanned. Start an OnlyFans, of course. London-based razor brand Nimbi, which launched at Erewhon in January 2024, began posting on TikTok last summer but noticed their views were disappointingly low. Turns out, its because they were using the word razor, which is on TikToks list of shadow-banned (meaning TikTok was limiting who could see their content). So, Nimbi got creative. Co-founder Anna Reid first suggested the idea of making an OnlyFans account as a joke. But it made a lot of sense. Most brands would steer well clear of posting on a platform infamous for sexually explicit content. But OnlyFans is not just a site for adult creators, and brands might just be missing out on its marketing potential. Rather than posting sexualized content for a male audience, Nimbis OnlyFans content is instructional and made to answer questions consumers might never have the courage to ask. One of their posts, for example, is an in-depth shaving tutorial. Its much more like, How do we show that we all share a lot of the same needs? Reid told Inc. in a recent interview. Lets share better educational techniques that arent [for] our skin on our face, but other body parts that we just cant show on social media. While OnlyFans isnt the brands major marketing channel, still with under 100 subscribers, Reid tells Inc. theyre having a lot of fun with it. Their bold approach appears to be paying off. Nimbi is now Erewhons number one seller in the personal care category, and is expanding into more than 900 Target stores March 1. Unlike traditional razors, Nimbis plastic-free disposable razors are made from a first-to-market material made of waste wood pulp, pine oil and clay. OnlyFans might not work for the Estée Lauders of the world. But for a razor brand, it simply makes sense.
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E-Commerce
Target is facing a 40-day consumer boycott beginning Wednesday after rolling back its diversity, equity, and inclusion (DEI) initiatives. The boycott, led by Dr. Jamal Bryant, pastor of New Birth Missionary Baptist Church in Atlanta, is framed as a fast from the retailer during Lent to show the economic power of Black consumers. Were asking people to divest from Target because they have turned their back on our community, Rev. Bryant told CNN. However, some Black business owners worry that the boycott could have unintended consequences. Many rely on Targets nearly 2,000 stores and online platform for exposure and sales, reported the New York Post. If you dont buy our products in Target, they will cancel us from their shelves and make us buy back the products they already purchased from us, Black-owned doll brand Beautiful Curly Me said in an Instagram post. Time of struggle The boycott comes at a challenging time for the retailer, which announced Tuesday that it expects flat sales in 2025. On Tuesday, President Trumps long-threatened tariffs on Canada and Mexico took effect, putting markets in Asia, Europe, and the U.S. on edge and sparking retaliatory measures from trade partners, including China. At the same time, U.S. consumers have been cutting back on discretionary spending as grocery prices remain high. Target, which relies heavily on sales of nonessential items like clothing and electronics, is particularly vulnerable to these shifts. Drawing back DEI Targets decision to end its DEI programs in late January drew backlash from social justice advocates, in addition to Rev. Bryant. The move came just days after the White House called for a federal DEI ban, prompting several companies to reassess their own initiatives.The retailer concluded its Racial Equity Action and Charge initiatives, stopped all external diversity-focused surveys, and changed its Supplier Diversity team to Supplier Engagement. However, Target has faced particularly intense scrutiny, in part due to its previous high-profile commitments. Months after the murder of George Floyd, Target pledged to increase its Black workforce by 20% throughout the company over three years and take other steps to advance racial equity, including establishing an executive Racial Equity Action and Change committee, according to CNN. The following year, Target pledged to spend more than $2 billion with Black-owned businesses by the end of 2025. Target also gained attention in recent years for its Pride Month promotions and inclusive marketing, signaling a progressive brand stance. I know that focus on diversity and inclusion and equity has fueled much of our growth over the last nine years, Target CEO Brian Cornell said in 2023. Im really proud of the work weve done in the DEI space. Fast Company reached out to Target for a comment.
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E-Commerce
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