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A former cargo port in Rotterdam could become home to Europe's largest floating residential community, as Danish marine architecture studio MAST unveils plans for over 100 apartments floating in place. The proposal arrives as the Netherlands grapples with an acute housing crisis, racing to build one million new homes by 2030 while contending with scarce buildable land.Rather than pursuing costly land reclamation a practice that continues reshaping coastlines worldwide at significant ecological expense MAST's floating neighborhood embraces water as an integral part of urban infrastructure. The development would feature modular buildings constructed off-site and towed into position, creating minimal disruption and indicating the possibility of relocating entire structures if needed.TREND BITEFloating urbanism is gaining momentum as cities worldwide confront rising sea levels and housing shortages. Unlike traditional waterfront developments that struggle to keep water out, these communities work with their natural aquatic environment. MAST's design incorporates 900 square meters of floating reed beds to improve water quality while providing habitat for wildlife.Connected to Rotterdam's extensive cycling infrastructure and accessible by boat, Spoorweghaven demonstrates how floating communities could integrate seamlessly with existing urban networks. As MAST pursues similar projects in Denmark and elsewhere, the studio positions floating architecture as a scalable response to 21st-century pressures.
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Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Singapore's National Library Board is pioneering technology that could reshape how people engage with books. The library system has developed Augmented Reading an experience that uses Snap's Spectacles to overlay real-time audio and visual effects onto physical books. The glasses scan text as readers progress through pages, using machine learning to trigger ambient soundscapes, music and visual elements that correspond to the story's mood and action.The technology tackles a key challenge: competing with digital entertainment for shrinking attention spans. Rather than replacing traditional reading, Augmented Reading aims to be a tool for sustained engagement. By adding layers of images and atmospheric sound creaking doors, distant chatter, suspenseful music the system creates an immersive environment for reluctant readers. The project, currently in beta testing with plans for public trials later this year, represents a broader trend of cultural institutions experimenting with AR technology to remain relevant.TREND BITEAugmented Reading reflects a pragmatic approach to serving audiences whose expectations have been shaped by gaming and streaming, texting and scrolling. If successful, this Singaporean experiment could signal a new chapter for how stories are consumed, combining the tactile, offline pleasure of physical books with the multimedia experiences digital natives have learned to expect.
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