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The Trump administration has not shied away from sharing AI-generated imagery online, embracing cartoonlike visuals and memes and promoting them on official White House channels. But an edited and realistic image of civil rights attorney Nekima Levy Armstrong in tears after being arrested is raising new alarms about how the administration is blurring the lines between what is real and what is fake. Homeland Security Secretary Kristi Noems account posted the original image from Levy Armstrong’s arrest before the official White House account posted an altered image that showed her crying. The doctored picture is part of a deluge of AI-edited imagery that has been shared across the political spectrum since the fatal shootings of Renee Good and Alex Pretti by U.S. Border Patrol officers in Minneapolis However, the White Houses use of artificial intelligence has troubled misinformation experts who fear the spreading of AI-generated or edited images erodes public perception of the truth and sows distrust. In response to criticism of the edited image of Levy Armstrong, White House officials doubled down on the post, with deputy communications director Kaelan Dorr writing on X that the memes will continue. White House Deputy Press Secretary Abigail Jackson also shared a post mocking the criticism. David Rand, a professor of information science at Cornell University, says calling the altered image a meme certainly seems like an attempt to cast it as a joke or humorous post, like their prior cartoons. This presumably aims to shield them from criticism for posting manipulated media. He said the purpose of sharing the altered arrest image seems much more ambiguous than the cartoonish images the administration has shared in the past. Memes have always carried layered messages that are funny or informative to people who understand them, but indecipherable to outsiders. AI-enhanced or edited imagery is just the latest tool the White House uses to engage the segment of Trumps base that spends a lot of time online, said Zach Henry, a Republican communications consultant who founded Total Virality, an influencer marketing firm. People who are terminally online will see it and instantly recognize it as a meme, he said. Your grandparents may see it and not understand the meme, but because it looks real, it leads them to ask their kids or grandkids about it. All the better if it prompts a fierce reaction, which helps it go viral, said Henry, who generally praised the work of the White Houses social media team. The creation and dissemination of altered images, especially when they are shared by credible sources, crystallizes an idea of whats happening, instead of showing what is actually happening, said Michael A. Spikes, a professor at Northwestern University and news media literacy researcher. The government should be a place where you can trust the information, where you can say its accurate, because they have a responsibility to do so,” he said. “By sharing this kind of content, and creating this kind of content it is eroding the trust even though Im always kind of skeptical of the term trust but the trust we should have in our federal government to give us accurate, verified information. Its a real loss, and it really worries me a lot. Spikes said he already sees the institutional crises around distrust in news organizations and higher education, and feels this behavior from official channels inflames those issues. Ramesh Srinivasan, a professor at UCLA and the host of the Utopias podcast, said many people are now questioning where they can turn to for trustable information. AI systems are only going to exacerbate, amplify and accelerate these problems of an absence of trust, an absence of even understanding what might be considered reality or truth or evidence, he said. Srinivasan said he feels the White House and other officials sharing AI-generated content not only invites everyday people to continue to post similar content but also grants permission to others who are in positions of credibility and power, like policymakers, to share unlabeled synthetic content. He added that given that social media platforms tend to algorithmically privilege extreme and conspiratorial content which AI generation tools can create with ease weve got a big, big set of challenges on our hands. An influx of AI-generated videos related to Immigration and Customs Enforcement action, protests, and interactions with citizens has already been proliferating on social media. After Renee Good was shot by an ICE officer while she was in her car, several AI-generated videos began circulating of women driving away from ICE officers who told them to stop. There are also many fabricated videos circulating of immigration raids and of people confronting ICE officers, often yelling at them or throwing food in their faces. Jeremy Carrasco, a content creator who specializes in media literacy and debunking viral AI videos, said the bulk of these videos are likely coming from accounts that are engagement farming,” or looking to capitalize on clicks by generating content with popular keywords and search terms like ICE. But he also said the videos are getting views from people who oppose ICE and DHS and could be watching them as fan fiction, or engaging in wishful thinking, hoping that they’re seeing real pushback against the organizations and their officers. Still, Carrasco also believes that most viewers can’t tell if what they’re watching is fake, and questions whether they would know “whats real or not when it actually matters, like when the stakes are a lot higher.” Even when there are blatant signs of AI generation, like street signs with gibberish on them or other obvious errors, only in the best-case scenario would a viewer be savvy enough or be paying enough attention to register the use of AI. This issue is, of course, not limited to news surrounding immigration enforcement and protests. Fabricated and misrepresented images following the capture of deposed Venezuelan leader Nicolás Maduro exploded online earlier this month. Experts, including Carrasco, think the spread of AI-generated political content will only become more commonplace. Carrasco believes that the widespread implementation of a watermarking system that embeds information about the origin of a piece of media into its metadata layer could be a step toward a solution.The Coalition for Content Provenance and Authenticity has developed such a system, but Carrasco doesnt think that will become extensively adopted for at least another year. Its going to be an issue forever now, he said. I dont think people understand how bad this is. Kaitlyn Huamani, AP technology writer Associated Press writers Jonathan J. Cooper and Barbara Ortutay contributed to this report.
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E-Commerce
Sales reps, business owners and recruiters are documenting their cold calls online and cashing in on the viral content. Cold calling has existed as long as the telephone: Its a sales technique where a representative for a company calls an individual unsolicited to attempt to hook them with their sales pitch in the first 30 seconds or less. Some say cold calling is dead in 2026, as people pick up the phone less and less due to the increase in spam and AI bots on the other end of the line. But these days, if your phone incessantly buzzes with endless sales calls, answer at your own riskyou might end up going viral on TikTok. Across the social media platform, sales reps create compilations of clips from the weeks calls, complete with the headset, standing desk and lively salesperson energy. Some test out different openers live on camera to varying results. Others document the blunt interactions or unconventional strategies for viral content. One content creator and life insurance salesman, Juliano Massarelli, who has gained notoriety online refers to himself as The Wolf of Insurance. The 18-year-olds most popular cold call to date has over 16.3 million views. In between hang ups, he bounces around his bedroom, embodying Jordan Belfort-esque energy. In another video, with 5 million views, Massarelli is shirtless and flexing in front of the camera before hitting the call button. After the woman hangs up less than a minute in, rather than be disheartened, he hits play on the music and dances at his desk. Massarellis boundless enthusiasm is so infectious, some have since parodied his content. Unfortunately this is the sales attitude you need, one person commented. This is at a time when a lot has been made of Gen Zs general aversion to phones. Almost a third report having phone anxiety at work, according to recent research from Trinity College London. Still, for those who work in sales, mastering the art of the cold call is non-negotiable, even in the year 2026. Other sales reps online choose to lean into the funny side of the incessant rejection that comes with the job. Would it absolutely ruin your day if I told you this was a cold call, one sales rep opens with in a viral video. Yes, the person responds. OKthen I just wont tell you its a cold call, he swiftly replies. Quick question: do you wanna hear what Im selling, or no? he tries in another video. The answer this time, is surprisingly yes. Its an undisputed fact: most people dont enjoy getting unexpected phone calls and many simply wont give cold callers the time of day. Still, over 50% of B2B leads still originate from cold calling in 2025, according to a recent report from lead generation company Martal.AI. Almost half of B2B buyers prefer to be contacted via phone first, and 82% accept meetings from cold outreach, the report found. And for the times cold callers get rejected, posting the clips online creates a feedback loop for promoting their products, businesses, or just themselves, to an audience of millions, whilst simultaneously cashing in on the viral content. Here, every no really is one step closer to a yes.
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E-Commerce
When Stephen Smith started NOCD 11 years ago, he wanted to build an app for people like himselfone of the nearly 3 million Americans with obsessive-compulsive disorder (OCD)to track their symptoms and time their therapy exercises. Since 2018, NOCD (pronounced “No-CD”) has provided virtual appointments with therapists specializing in OCD-focused exposure and response prevention (ERP) therapy. With more than 140 million people able to access NOCD through their insurance, the company currently provides at least 1 million therapy sessions annually. Now, NOCDlast valued at nearly $270 million in 2024, according to PitchBookis making an acquisition and forming a parent brand that will position it as the largest telehealth provider of specialty therapy. The company on Tuesday announced its acquisition of Rebound Health, a self-guided mental health platform focused on post-traumatic stress disorder (PTSD) and trauma. The dealthe financial terms of which weren’t disclosedtook place in November 2025. Starting today, both companies will operate under Noto, a parent brand that takes its name from the AI-powered software platform that has fueled NOCD’s growth. Rebound’s specialized focus on PTSD and trauma care will be integrated into Noto’s platform, which Smith says will help both companies reach more patients and expedite the process of getting them support. A common pairing In 2022, Smith and his team noticed there was a significant subset of NOCD users who suffered from both OCD and PTSD. Those individuals, he says, benefit from a treatment called prolonged exposure (PE) therapy, which asks patients to confront memories in order to process them. Like ERP, PE is an exposure-based method of treatment, so NOCD trained about 100 of its 1,000 therapists to specialize in PE therapy. By 2025, Smith felt confident that PE had proven effective and useful for NOCDs patient base. We saw that that segment [of therapists] was delivering best-in-class outcomes, he says. Given the results, he felt a need to scale the treatment as quickly as possible. That’s where Rebound Health comes in. Founded in 2023, the company focuses on PTSD and trauma, and has primarily supported patients when a therapist is not immediately available to them due to timing or cost. Under Noto, it will launch Rebound Therapy, a live therapy offering that will be available in the next two months. Noto is in the process of working with payers to enroll patients in Rebound Therapy, and the service should be available to most Rebound and NOCD users as a covered benefit sometime this year. Revving a growth engine With the Rebound acquisition expanding NOCD’s scope, Smith wanted to create a parent brand that highlights the technology that has helped the company grow to the point that it logged its first quarter of positive cash flow last year. Noto is essentially the engine of the NOCD vehicle, he says. Through awareness campaigns that target both consumers and providers, Noto is able to identify patients who have OCD but may have been misdiagnosed and miscoded in a medical system, then enroll them in a NOCD care plan. Noto’s data also showed that offering PE therapy to NOCD patients experiencing PTSD resulted in long-term improvement in their mental health. When looking for the right business to help scale NOCD’s PE capabilities, Smith says Rebound stood out because CEO Raeva Kumar has personal experience with PTSD, and her cofounder and chief product officer, Erin Berenz, has clinical experience treating the disorder. Smith says the two saw the acquisition as an opportunity to get live therapy to their users. “With Noto, we’re able to easily work with payers, enroll hard-to-engage members, and disseminate gold-standard trauma therapy,” Kumar said in a press release about the acquisition. [Rebound] realized that they could offer scale therapy in a much shorter amount of time on the Noto infrastructure, because we already had it all built, Smith says, suggesting Noto may add more therapy areas as it grows. “We built this incredible foundation serving a complex, hidden, but treatable population. In the future, we realize there could be more.”
Category:
E-Commerce
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