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2025-07-14 11:31:00| Fast Company

If you need a fresh pack of stamps, be prepared to pay a little bit more. As of yesterday, the price of a Forever stamp is now 78 cents, an increase of roughly 7%. And it’s not just stamps. The United States Postal Service (USPS) is hiking rates for various domestic shipping services. Here’s everything you need to know: Which rates are going up? According to a notice from the USPS, rates for the following services are going up: Priority Mail service: 6.3% increase USPS Ground Advantage: 7.1% increase Parcel Select: 7.6% increase Which rates are staying the same? The post office says the following services will not increase: Priority Mail Express service Domestic Extra Services International Ancillary Services International Products Why are rates going up? The increases are going toward technological upgrades, the modernization of services, new staffing, and customer service improvements, according to the USPS notice. Why am I just hearing about these rate increases? Probably because there is a lot going on in the world, and it’s easy for this kind of news to get lost in our current flood-the-zone environment. The USPS did publish a notice about the proposed rate increases on May 9. Those increases have been approved and are now reflected on USPS.com. Why does this sound familiar? Rate hikes at the post office have become more frequent in recent years. The price of a stamp was last raised about a year ago, when the rate jumped from 68 cents to 73 cents, and that was already the second rate increase of 2024. The USPS has been working on a 10-year plan to achieve sustainability in the modern era, but it’s still losing money. The agency saw a net loss of $9.5 billion in 2024, compared to $6.5 billion the year before. Last year, the USPS attributed $1.4 billion of its $79.5 billion operating revenue to rate increases.


Category: E-Commerce

 

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2025-07-14 11:03:00| Fast Company

In the mid-1990s, Hollywood began trying to envision the internet (sometimes called the information superhighway) and its implications for life and culture. Some of its attempts have aged better than others. Perhaps the most thoughtful is the 1995 film Johnny Mnemonic, the screenplay for which was written by cyberpunk pioneer William Gibson, based on his 1981 short story. The film tells the story of Johnny (played by Keanu Reeves), whose vocation is couriering large amounts of data uploaded to a digital memory bank installed in his brain. As Johnny is asked to carry more and more data, his memory bank crowds out or burns away his own organic memories. Desperate to earn enough for a brain operation to restore them, he agrees to a final, dangerously large data haul that may cost him his life. Johnny Mnemonic brought Gibsons projections of our online future to millions who might never have encountered them in his books. A fan of Gibsons books (especially Neuromancer), I remember watching the movie in the mid-2000s and thinking that its effort to visualize and expand the world of the short story felt plasticky and forced. Critics at the time saw something similar, with The New York Times calling it incomprehensible and visually garish, Variety condemning it as a confused mess of sci-fi clichés, and Roger Ebert awarding it just two out of four stars. But in 2025, Johnny Mnemonic hits me differently. The internet is 30-some years old, and many of Gibsons most prescient ideas have now been more fully realized. If Johnny Mnemonic got some of the details wrong, its larger metaphorical themes of tech addiction, transhumanism, and our drift toward digital spaces have only become more clear. I think Gibson was feeling the zeitgeist of a future moment when we all have to decide how much of our organic lives were willing to give away as our digital lives grow larger. This story is part of 1995 Week, where well revisit some of the most interesting, unexpected, and confounding developments in tech 30 years ago. This tension between digital and organic memory arguably began at the turn of the century, when Google established itself as the de facto directory of the information available online. Suddenly, we had access to a vast public store of shared knowledge, data, and content. Studies soon showed that people were forgoing committing information to (organic) memory because they knew it was readily available via Google. Researchers from Columbia, Harvard, and the University of Wisconsin discovered the “Google Effect in a 2011 study, which showed that people are far more likely to remember where data is stored than the actual data itself. Increasingly, the value of consumer tech products seems to be measured by their ability to addictby how much of the users time and brain space they can claim. Addiction hijacks the brain, reserving more and more time and attention for the object of desire. Every major technology wave in the last three decades has resulted in increased dependency on digital devices and content. Mobile phones proved remarkably addictive. A number of recent studies peg our daily use at between 3.5 and 4.5 hours per day. Pew Research found in early 2024 that 16- to 24-year-olds (tomorrows adults) often spend more than six hours a day looking at their smartphones. Numerous studies have shown strong correlations between smartphone addiction and mental and physical health problems, including anxiety, depression, poor sleep, and academic struggles. Mobile phone makers have been forced to add features to help people moderate their screen time, but usage continues to rise. The social media revolution in the 2010s introduced highly addictive digital spaces where almost three-fourths of Americans now spend an average of 2 hours and 10 minutes per day (and thats just a third of their total online time). The addictiveness was and is a feature, not a bug. The thought process that went into building these applications . . . was all about: How do we consume as much of your time and conscious attention as possible? Facebook founding president Sean Parker said at an Axios event in 2017. Congress has introduced several bills to restrict addictive design, but none have passed. In the mid-2010s, Facebook discovered that angry, hyperpartisan content was even more potent catnip for keeping people scrolling and posting. In the 2020s, TikToks AI algorithm set a new standard for addictiveness. It processes thousands of signals indicating a users tastes and beliefs to serve a tailor-fit stream of short videos designed to keep them swiping. The app reached 2.05 billion users worldwide in 2024, with users averaging around an hour per day. A 2024 Pew Research report found that about 58% of U.S. teens use TikTok daily, including 17% who said they use it almost constantly. These tech waves build on each other. Internet usage increased with mobile devices; mobile usage increased with the social web. Generative AI apps may prove even more addictive and intrusive. OpenAIs ChatGPT is the fastest-growing consumer app in history, amassing 100 million users just two months after launching in late November 2022, and 500 million weekly active users by March 2025. ChatGPT generates everything from computer code and companionship to custom images and video. Internet sites and social platforms no loner rely strictly on human-created contenttheyll soon generate much of it using AI. This might be a personalized companion, a business coach, or even a version of a loved one whos gone, like the ghostly AI character who advises Johnny in the film. This is likely to further increase the share of our time spent in digital spaces. These technologies capture our brains by capturing our attention, but the tech industry is already developing devices that capture space in our physical bodiesjust like Johnnys memory bank. Neuralinks braincomputer interface (BCI) is implanted in the brain and can translate brain activity to communicate with external tech devices. In the near future, we may choose to use such interfaces to augment our brains with specialized knowledge bases or connect memory prosthetics that allow us to store, retrieve, or even offload memories digitally. Some in AI circles even believe the only way humans can stay relevant in the age of AI is by integrating AI models with their brains. Humancomputer fusion is a major theme in Gibsons work. In Neuromancer (arguably Gibsons most revered book), the protagonist Case has a bodyguard/sidekick named Molly who has implanted cybernetic eyes that see in the dark, display data to her, and improve her spatial vision during fights. His characters often use dermal sockets in the skull behind the ear to gain new skills (like operating weapons or vehicles). Case and Johnny use these neural interfaces to plug their brains and nervous systems into an alternative, digital world referred to as cyberspace or the matrix. The best-known description of this realm comes from Neuromancer: A consensual hallucination experienced daily by billions of legitimate operators, in every nation . . . A graphic representation of data abstracted from the banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding. In the decades after Johnny Mnemonic, tech companies would invest heavily in developing virtual reality spaces for both consumers and businesses. Companies like Second Life, Microsoft, Magic Leap, Oculus Rift, and more recently Meta and Apple, have taken up the chase. But so far, the tech industrys attempts at creating entertaining, social, and functional digital spaces have failed to go mainstream. After Facebook sunk billions into building the metaverseeven appropriating part of the term as its company namemainstream consumers decided it wasnt the new digital town square and not a place they wanted to spend their time. But that was mainly due to shortcomings in the hardware and software, not a cultural rejection (like with video phones or Google Glass). As extended reality (XR) hardware gets smaller, more powerful, and more comfortable, and digital experiences become more believable, XR could yet go mainstream. It could still become another wave of addictive technology that traps users in digital space. Gibsons presentation of technology in Johnny Mnemonic betrays an awareness of its addictive qualities. Johnnys last and biggest courier job looks like a drug deal. He meets a crew of Chinese underworld figures in a Beijing hotel room to pick up the data. The upload procedure itself, with its careful assortment of digital paraphernalia, smacks of an allegory to administering a dangerous drug like heroin. Because Johnny lacked enough space in his memory bank for the data, his post-upload reaction looks like an overdose. His body shakes. He grinds his teeth. He perspires heavily. After staggering to the bathroom, hes physically jolted by hallucinatory flashes of the data as it bursts through the limits of his memory bank and into his brain. Staring into the mirror, he discovers his nose is bleeding. Later, Johnnys love interest, Jane (Dina Meyer) is shown to suffer from a tech-related disease. She has a system of interconnected contact points on her inner forearmlike the track marks of a junkie. She suffers from a condition called NAS (nerve attenuation syndrome), or the black shakes, a neurological disorder caused by overexposure to computers and other electronics. Asked for the cause of NAS, Henry Rollinss Spider character (an anti-corporate activist and underground cybernetic doctor) gestures around at all the electronic equipment in his lab and huffs: All this . . . technological civilization, but we still have all this shit ‘cuz we cant live without it! Later in the film, an associate named J-Bone (Ice-T) informs Johnny that the data hes carrying is actually the cure for NAS, complete with clinical trials data, and the property of a big pharma multinational. The company, Pharmakom Industries, had been hiding the cure from the public to continue selling drug treatments for the diseases symptoms. That too has a prophetic ring. In 2025, I already reserve a large part of my cognitive capacity for my online, digital life. Most of us do, and were already shouldering a heavy cognitive load of digital informationand paying for it. Were more stressed, depressed, isolated, and lonely. As digital devices like Neuralink bring the digital world even closer to our brains, the side effects may become more visceral. By giving up part of his brain to someone elses data, Johnny gave up part of his memories. He gave up part of his identitypart of himself. At times, as data burst from the limits of his memory bank, pieces of it flashed in his mind like broken images and mingled with flashes of his own, real memories. One day, an AI implant may introduce a foreign intelligence into our brains that mixes with our organic, earned knowledge and experience. Did Johnny ever wonder where the digital part of him ended and his real self began? Will we?


Category: E-Commerce

 

2025-07-14 11:00:00| Fast Company

Robinhood cofounder and CEO Vlad Tenev channeled Hollywood glamour last month in Cannes at an extravagantly produced event unveiling of the trading platforms newest products, including a tokenized shares offering designed to give investors exposure to private companies like SpaceX and OpenAI, as well as public companies like Microsoft and Nvidia. For crypto enthusiasts, it was a watershed moment: A major trading platform was finally breaking down the barriers between traditional equities and blockchain technologies.  The time is now for crypto to move beyond Bitcoin and memecoins and introduce fundamental utility, Tenev told Bloomberg Television. We think, in the future, crypto and traditional financial services will fully merge, and crypto will become the infrastructure layer behind all kinds of financial services.  But Tenevs moment of triumph was short-lived. First, OpenAI cautioned Robinhood customers to be careful, noting on X that tokenized shares are not OpenAI equity. Then, this week, the Securities and Exchange Commissions cryptocurrency task force leader released a statement saying that tokenized securities are still securities. While the statement did not represent an official shift in Securities and Exchange Commission (SEC) policy, it did serve as a signal that U.S. regulators are monitoring tokenization with a critical eye. (For now, Robinhoods tokenized shares are only available in Europe.)  Despite the controversy, at least half a dozen companies are racing to develop tokenized versions of traditional equities. Heres what you need to know:  What are tokenized shares?  Tokenized shares are digital versions of stocks or other securities that mimic the valuation of the real-world version. They give buyers exposure to the traditional equities without giving them governance rights. How do they work?  Tokenized shares can work one of two ways: In the first case, the trading platform acquires shares in a company, and then issues tokens for those shares. There is a one-to-one relationship between the underlying shares held by the trading platform and the tokens that the platform issues.  In the second case, the trading platform issues tokens without acquiring any underlying shares, while promising to tie the value of its token to the real-world securitys value. The onus here is on the trading platform to be able to cover any gains through its own investment and hedging strategies.  Robinhood has said it will own the shares backing its tokens and will provide token holders with benefits including dividends. Which trading platforms are offering tokenized shares?  Many of the leading crypto trading platforms, including Coinbase and Kraken, are in the process of developing tokenized shares. Coinbase is still in talks with the SEC, while Kraken launched its xStocks product, which includes over 50 U.S. equities, in select non-U.S. markets in May. Kraken backs its xStocks one-to-one with traditional equities.   Republic, an investment platform known for its private market and crowdfunding solutions, is calling its tokenized shares mirror tokens and is currently operating a waitlist for unicorns including SpaceX, Anthropic, and Ramp. Its capping investor participation at $5,000, and does not plan to acquire shares.  Youre not buying a SPV [special purpose vehicle] interest in SpaceX, says Mario Lattuga, Republics head of legal. What you’re doing is, you want to participate in that prospective upside. And it’s as much of a bet on Republic as it is on that underlying company. Jarsy, founded by former Facebook and Uber executive Han Qin, is one of several younger startups focused on tokenized shares. Jarsy closed its $5 million seed round last month.  What is the argument in favor of tokenization?  Proponents of tokenization view it as a way to increase access to private markets and modernize public markets.  In the U.S., only accredited investors are allowed to invest in private companiesand even for accredited investors, its extraordinarily difficult to buy shares of a unicorn like SpaceX. Younger generations of investors, in particular, see the opportunity to get in early on future unicorns as important to their financial success.  In parallel, proponents of public company tokenization view the model as a way to increase markets speed, efficiency, accessibility, and cost. Robinhood is aiming to demonstrate those benefits by making its tokenized shares tradable 24 hours a day, five days a week. Over time, Robinhood aims to eliminate even blockchain middlemen and run token trading on its own infrastructure.   What are the risks associated with tokenization?  For companies, token markets have the potential to undermine control. A private company raising a fundraising round, for example, might struggle to convince investors of its target strike price if the companys tokens are trading at a lower price.  For retail investors, there are a multitude of risks, which can vary depending on the specific terms being offered by the trading platform. Some platforms are imposing liquidity constraints, for example. Plus, there has been no official rulemaking around the products, making it unclear what recourse will be available to investors in the event of a trading platforms collapse or other potential problems.  What are regulators saying about tokenized shares?  The S.E.C.s crypto task force held a hearing on tokenization in May. Hester Pierce, the task forces leader and an S.E.C. commissioner, indicated in her recent statements that tokenized shares should be treated as securities, or tradable financial instruments, which would make them subject to government oversight. She also noted that the S.E.C. was also willing to collaborate with trading platforms. We stand ready to work with market participants to craft appropriate exemptions and modernize rules, she said. For now, though, the products are in the same kind of regulatory limbo that has plagued some aspects of crypto for years. Is this the first time that platforms have tried to make a go of it with tokenized equities?  No. In 2021, crypto exchange Binance launched tokenized U.S. stocks, including for Apple and Tesla. But Binance scrubbed the effort just months later, after regulators balked.  Why has OpenAI been the most vocal in its resistance to tokenization?  OpenAIs famously complex corporate structure may play a role in its cautionary tone. Startup Jarsy, for example, does not plan to list OpenAI tokens. Jarsy could have tried to acquire OpenAI preferred shares through an existing investor, but decided to pass because of the risks associated with tying tokens t a company with a murky governance structure. OpenAI is a nonprofit company; the shares theyre offering are not exactly shares, says Qin.  Why are so many companies launching tokenized shares now?  The Trump administration is seen as crypto-friendly. If Trumps SEC allows tokenized shares to move forward, it could be difficult for a future administration to walk the decision back. 


Category: E-Commerce

 

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