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2025-03-14 08:58:54| TRENDWATCHING.COM

This past International Women's Day, Durex India took action against online harassment towards women with The Blocker. The initiative stemmed from the insight that while Durex encourages engagement on its social media posts, when women post a comment, they're often met with men sliding into their DMs with unsolicited advances or plain harassment. In response, the brand invites female social media users to submit screenshots of creepy messages they receive. Durex's moderation team will then block offenders. The campaign also includes a hard-hitting film exposing real instances of the harassment women have received when engaging with the brand online.


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2025-03-13 23:44:22| Engadget

The full trailer dropped today for Apple's F1 movie. The film is getting an international theatrical release starting June 25, and will be in theaters and IMAX domestically beginning June 27. F1 has received extensive involvement from the Formula 1 world, so it'll be fascinating to see how well it walks the line between being a good movie and feeling like a dramatic promo for the organization. The movie is a star-studded affair, with Brad Pitt, Javier Bardem, Damson Idris, Kerry Condon, Tobias Menzies and Kim Bodnia in the cast. Joseph Kosinski, who helmed Top Gun: Maverick, is the director, Ehren Kruger wrote the screenplay and the legendary Hans Zimmer did the score. Every shot in the trailer promises that this is a luxe production, fitting for the huge piles of money that go into developing F1 cars and teams.  F1 has the glossy sheen of a Hollywood sports drama to it. Even though it's a work of fiction, several personalities and teams from the actual Formula 1 teams will appear in the final cut. There's been a surge in filmmaking about this type of car racing, with Netflix also hosting its own documentary series about Formula 1.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/see-brad-pitt-behind-the-wheel-in-the-trailer-for-f1-224420723.html?src=rss


Category: Marketing and Advertising

 

2025-03-13 23:11:40| Engadget

Meta is adding a new incentive to get people to create and share photos and videos on Facebook. The company announced today that creators in Facebook's Content Monetization program can now earn money off people viewing their Facebook Stories. Since you can already easily share photos and videos you post to your Stories, this should be a low-effort way to earn a bit more money off the content you share on Facebook. The ability to earn money on Stories is available globally, according to Meta, though it is based on performance, and Stories need to be public to be monetized. Creators who aren't already in the Content Monetization program can apply to be considered right now on Meta's website.  The new payment option is just Meta's latest attempt to get creators posting content to Facebook instead of Instagram or competing apps. In January, the company debuted a "breakthrough bonus program" that offered an extra $5,000 to creators with an existing presence on another social media platform for posting a certain amount of photos and videos to Instagram and Facebook.  The timing of the program made it clear that Meta was interested in luring in creators who would soon lose access to TikTok. The app's temporary rescue by the Trump administration has made the need to leave slightly less urgent, but Meta obviously still wants to benefit from the chaos as much as it can.This article originally appeared on Engadget at https://www.engadget.com/social-media/facebook-creators-can-now-monetize-their-stories-221139957.html?src=rss


Category: Marketing and Advertising

 

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