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Growing up, dinner table conversations at our house weren’t just about what we learned at school that day. My mom, Jill, was a CEO for my entire life, leading a nonprofit that made meaningful community impact while she simultaneously raised a family. Our dinner conversations included recaps of board meetings, talk of juggling multiple personal and professional roles, and advice for her kid (me!) on how to do right by others. My mother’s daily examples of leadership showed me that career success and personal fulfillment dont compete with each othertheyre complementary. Now, as I help lead Guild’s efforts, partnering with companies to invest in employee career development and talent pipelines, those early lessons continue to guide me. It is possible to find balance My mom taught me important lessons about balance that I use today. First, she taught me that having a meaningful career and making a positive impact aren’t mutually exclusive. People talk about “doing well by doing good” as an abstract concept, but I saw it firsthand every day. There was never a doubt in my mind that I would pursue the same. I was also lucky enough to have a role model who showed it was possible to have both a thriving professional and personal life. Being a wife, mother, a (literal) boss, and an engaged community member were identities she wove together. It wasn’t always easy, but watching her showed me that these identities were equally important for fulfillment. Often peopleespecially womenare presented with binary choices: Career or children? Devoted partner or independent social life? Many grapple with these decisions, but we dont have to. There isnt any shame in prioritizing one thing over another one day, and changing the next. My mom taught me not to feel guilty about this balancing act. This ripple effect of positive modeling extends beyond the family. I’ve seen it through stories of Guild learners, like Sherry from Oklahoma, who works at Tyson Foods. Sherry finished high school, got promoted to plant manager, and became an advocate for our program among her colleagues. Shes an example of how leaders can effectively balance everything important to them: career, family, community outreach, and learning. It’s never too late (or early!) to start a second act My mom grew up in the 1950s and 60s with three brothers and limited resources. She was a natural athlete, but didnt have the privilege of formal training in her earlier years. Decades into adulthood, as her career entered its final chapters and she had more free time, she embraced the transition to her next chapter in life. At 50, she started playing senior women’s basketball. Fast forward 25 years, and she’s now a multi-titled senior Olympian at 75. Some of her best friends came through basketball, and she serves as a board member and advocate for senior women’s sports. My mom taught me that building skills later in life is more than fulfillingit keeps you young! It increases cognitive function, improves memory, and enhances emotional well-being. There’s urgency here on a global scale, as the half-life of professional skills is less than 5 years (less than 2.5 years in technology fields). The workforce needs people willing to be nimble and adapt to the skills their field requires, just as our personal lives benefit from constant learning. We can take lessons from people who grew to be the best in their field, too.Vera Wang designed her first dress at 40, and Toni Morrison wrote her first novel after a long career in publishing. I’ve been inspired by people who pivot, learn, and succeed, and my admiration for people with this skill absolutely bleeds into the workplace. I like to bet on potential and give people opportunities beyond what their experience suggests, with faith that lifelong learners can figure things out with the right mindset and support. I believe that most career paths arent linear, and I have benefited from this myself, like in a previous role. A cofounder was the first person to really take a chance on me. He truly let me run by giving me a role that, on paper, wasn’t congruent with my experience but leveraged my skills in a meaningful way. You’re a role modelwhether you know it or not Another lesson I learned from my mom is something I observed from her actions,not something she intended to share. She was, and is, a role model to me and many others without asking for the title. She modeled behavior, like taking initiative on difficult problems, championing innovation, or methodically pursuing ambitious goals, that those around her naturally emulated. Im again reminded of Sherry from Tyson, who not only completed her own education and rose through the ranks, but then supported her husband as he continued his education. Her son now works at Tyson too, and is pursuing his degree simultaneously. Her drive to better herself was contagious and positively impacted her familys trajectory. Other high-achievers come to mind as natural role models, too. Take four-time Paralympian Matt Stutzman, who competed in the recent Paralympics for archery. He’s using the same drive that took him to Paris to pursue a career transition that will support him and his family post-games. The examples are endless. It takes courage to take on new challenges or champion change, especially when countering established norms. Whether pitching a fresh approach to customer research or volunteering to test a new platform, lifelong learners blaze trails for others to follow, and we have the power to be those leaders for others. Your continuous growth will have a ripple effect on others The most powerful lesson from my mother’s journeyfrom CEO to senior Olympianis that our growth journeys create ripples far beyond our own lives. When we commit to continuous learning and development, we become living examples of what’s possible. For business leaders, this means investing in growth while creating cultures where employee development is prioritized. For professionals at any career stage, it means embracing opportunities that stretch you beyond your comfort zone. For parents, it means focusing your energy where its needed mostat the boardroom or dinner table. The result? More resilient organizations are populated by adaptable individuals who find deeper fulfillment in both personal and professional realms. More importantly, you’ll inspire others along the wayperhaps even your own children, who might someday write about the dinner table lessons that shaped their leadership journey. Rebecca Biestman is chief marketing officer of Guild.
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E-Commerce
A new TikTok trend, set to a snippet of Charli XCXs I Think About It All the Time” featuring Bon Iver, sees users, particularly Gen Z women, sharing lists of propaganda theyre not falling for in 2025. One list, shared by TikTok creator Lxyzfbxx, includes the “clean girl look,” “the normalization of OF [OnlyFans],” and “preventative Botox,” among other things. Another user listed organic deodorant, Teslas, and mouth tape among the modern-day propaganda. A third user included push-up bras, being anti-sunscreen, and branded sweatshirts. A fourth took aim at working,” a 9-5,” and employment.” From social media trends to beauty standards, internet users are drawing attention to the capitalist, political, and aesthetic pressures that theyre subjected to daily, and they are de-normalizing those they see as unhealthy, undesirable, or just cringe. “Propaganda I won’t be falling for”: How did the trend start? While it’s hard to pinpoint exactly where the trend began, it’s clear that it’s caught on: If theres one thing social media loves, its a hot takeand it can be on anything from working a full-time job to singer-songwriter Benson Boone. For instance, 2024 was the year of the in and out lists. Now, with the hashtag “propaganda” currently at over 240,000 posts on TikTok, we have the 2025 version of a similar trend. However, what is and what isnt propaganda varies wildly, depending on whom you ask. The comments section below many of these videos is a hotbed for debate. “Sorry but i WILL be falling for the Labubu propaganda everytime,” one person commented under a list that included the viral dolls. “I hate to admit it but Dubai chocolate is soooo bomb,” another commented under a propaganda list that included the pistachio-flavored chocolate. Take these opinions with a rather large pinch of salt. One frequent name that appears on many of these lists is singer-songwriter Gracie Abrams. Does that mean the poster actually dislikes Abramss music? Not necessarily. As one TikTok user told The New York Times: I think sometimes the internet just likes to have a running gag. (Jumping on the Gracie Abrams hate train, in other words, might just be good for views.) Casey Lewis, of the youth consumer trends newsletter After School, did the legwork and tallied up the most commonly mentioned propaganda across hundreds of TikToks. The top 10 list she compiled included matcha, the tradwife movement, MAHA-adjacent trends like beef tallow and anti-seed oil, author Colleen Hoover, and milk (both of the oat and cow variety). Coming in at the No. 1 spot, to no ones surprise, is ChatGPT.
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E-Commerce
“APPstinence,” which as you may have guessed, refers to abstaining from using your apps, is a movement encouraging people to get off social media and become less attached to their smartphones. It was founded by Harvard graduate student Gabriela Nguyen. The 24-year-old, who grew up in the center of Big Tech in Silicon Valley, realized she was addicted to both social media and her phone, probably from an early age, so she decided to something about it and started a club at the Ivy League school for her fellow students, along with the website APPstinence. Aimed at her Gen Z and Gen Alpha peers although it applies to everyone who feels they have an unhealthy relationship with tech (which is basically all of us, right?) APPstinence forgoes popular quick fixes like screen time controls, algorithm hacking, or digital detoxes, and offers something much more radical: a five-step method (which sounds Alcohol Anonymous’ 12-step program) to free yourself once-and-for-all from the chains of technology addiction. Appstinence’s 5-steps method can be summed up in just as many words: Decrease, Deactivate, Delete, Downgrade, and Depart. The point of this process is to reduce the sources of stimulus gradually. The idea isn’t to be completely phone-free, but to eventually be able, over time, to downgrade to some type of dumb-ish phone without social accounts. (Nguyen herself has three dumb phones, including the Light Phone.) According to her, people, and Gen Z specifically, should know they have the choice to opt out of social media. How does the process work? Sure, quitting cold turkey is hard. (Am I the only person who regularly deletes Instagram off my phone, only to reload it at 1:00 a.m in a panic?) Instead, Nguyen’s 5D Method decreases your usage incrementally, by deactivating your social media accounts one-by-one, which automatically deletes your apps 30 days later, allowing you to downgrade your phone, and finally depart from the digital world. Interested in trying it out? Here’s a full breakdown of the steps. Before you start: Make a list of family and friends you are in regular contact with, and who are important for you. Let each know, one-by-one, youll be moving offline and to reach you by text or phone instead. Step #1, Decrease: Delete all of the apps from your smartphone, and only access them through the browser on your laptop. Unfollow non-essential accounts and turn off non-essential notifications. After a few weeks, you can move to the next step. Step #2, Deactivate: Social media apps have a 30-day deactivation period before your account is deleted. Start by deactivating the app you feel you use the least. Step #3, Delete: As your accounts automatically delete in 30 days, spend this time strengthening your connections in the real world, for example, exercising, calling your relatives, hanging out with friends, or reading. Refer to your list from before you started. Set a regular schedule to call loved ones (or text, if necessary) and propose a time to hang out in person. Doing this regularly will help you stay connected with the people that matter, and more intimately so. If you panic during this withdrawal stage, re-activate, it’s not a race. Repeat Steps 2 and 3 until youve deleted the last app. Step #4, Downgrade: Get a transition device” like a low-fi smart phone with limited functionality, something cheap that will allow you to access the basic apps you need (banking, Double Factor Authentication for students, QR codes) and keep it shut off in your bag on outings when you may need it. Also get a flip phone, which you should use most of the time. Step #5, Depart: It could take several weeks, months, or over a year to get to this final stage.
Category:
E-Commerce
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