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Big city or small town? Tourist trap or undiscovered sights? Following an itinerary or spontaneous exploring? Travel has become a trend as generations raised on social media catch flights, not feelings. But Gen Z and millennials may also be redefining travelall in the search of a more authentic adventure. Hidden-gem locations and no-stress getaways are top of the list for young travelers. Its a shift from the kinds of bucket-list destinations that have saturated Instagram and TikTok and fueled an overtourism crisis in recent years. As traveler-favorite towns are combatting high influxes of visitors, some travelers are looking to new horizons. Theyre also looking to AI to help plan trips. Rather than ask friends or scroll the social media feed, young travelers are turning to the technology for destination suggestions and deals. Travel search engine company Kayak looked into the vacation trends of the future as younger generations jet set. Here are some of the top findings. Hidden gems The days of TikTok-planned itineraries may be waning, as posts with the #hiddengem hashtag increased by at least 50%. Sixty-nine percent of Gen Z and 66% of millennials say they want to visit places theyve never seen before, according to Kayak’s 2026 WTF What the Future report. Young travelers are searching for hidden gems (and the ability to claim they discovered them first). Influencers and travel gurus are quick to offer suggestions of their favorite underground vacation spots. So where are young travelers headed? Check out some of the emerging destinations, as highlighted in Kayak’s report: Cork, Ireland Fez, Morocco Sofia, Bulgaria Praia, Cape Verde Baku, Azerbaijan Chongqing, China Asunción, Paraguay Barranquilla, Colombia Halifax, Canada Norfolk, VA Slow travel Beyond just looking for the next undiscovered dream vacation spot, younger travelers are increasingly looking for ways to actually unwind on holiday. Where trips used to be about seeing every sight imaginable, TikTok creators are now promoting so-called slow travel. Sixty-six precent of travelers say relaxation and mental reset are their top priorities on a trip, according to Kayak’s report. So what does slow travel entail? It might encapsulate a few trends: shorter trips, looser itineraries, and focusing on wellness. Younger generations are certainly exercising their wanderlust, but theyre doing it at their speedand in a dream location they might be gatekeeping.
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If a City is going to operate a multimodal transportation system, then it helps to understand the motivations of people who continue to choose personal cars for their short trips. Bicycle advocates often talk about this in terms of bike trips not taken because of a lack of quality infrastructure. Survey after survey shows that many people opt out of cycling because of gaps in the bike lane network, busy intersections to cross, or other real or perceived pain points. And case study after case study shows that when cities create comfortable and convenient bike infrastructure, more people choose to ride bikes. Theres a similar issue with public transportation that urbanists seem afraid to talk about: If people feel unsafe using the subway or local bus, theyll find another way to reach their destination. {"blockType":"creator-network-promo","data":{"mediaUrl":"","headline":"Urbanism Speakeasy","description":"Join Andy Boenau as he explores ideas that the infrastructure status quo would rather keep quiet. To learn more, visit urbanismspeakeasy.com.","substackDomain":"https:\/\/www.urbanismspeakeasy.com\/","colorTheme":"blue","redirectUrl":""}} The feeling might come from witnessing violence on the subway, from knowing their city has decriminalized shoplifting, or from trying to explain to their kids why a person on the bus is yelling at strangers. If people dont feel safe and secure on public transit, theyre going to do what they can to opt out. Safe systems Theres no easy answer to this issue, but it doesnt help anyone to pretend like perceived safety is exaggerated. Or worse, to act like these fears are just part of some kind of suburban conspiracy against city living. A safe systems approach to transportation involves enforcement, and that makes some urbanists and city planners uncomfortable post-2020. I get ityou dont want the boys in blue dragging someone into a squad car for not paying a $2 fare. But the average American is aware of stories much more disturbing than a teenager hopping a subway turnstile. According to the U.S. Department of Transportation, transit system homicides increased 50% from 20202024 compared with the previous five-year period (20152019), along with an 80% rise in assaults. In August 2025, Iryna Zarutska was murdered while riding the light rail in Charlotte, North Carolina. Ridership on the light rail and the local bus has been down since. The thing is, a multimodal transportation system is much safer than one that prioritizes automobile trips at the expense of other modes. But most people dont know that because the news doesnt broadcast the 100+ people who lose their lives in preventable traffic crashes every single day. Case study In New York City, 2025 marked a turning point for subway safety. Governor Kathy Hochul announced that subway crime was on track to reach its lowest levels in 16 years (excluding the pandemic era). Accounting for surging ridership, the rate of major crimes per million riders fell to 30% lower than in 2021 and comparable to pre-pandemic lows. Felony assaults dropped sharply in the second half of the year (down 16% from 2024 overall). MTA rider surveys showed perceived safety climbing dramaticallyfrom 57% of customers feeling safe in January 2025 to a record-high 71% by November 2025. This improved sense of security helped drive post-pandemic ridership records, with subway usage up nearly 8% for the year. Safer than cars Public transit remains far safer than the alternative most people default to: driving personal cars. Transit trips are about 10 times safer per passenger-mile than car trips, with far lower rates of traffic fatalities and injuries. Transit-oriented communities also see about one-fifth the per-capita crash risk overall, thanks to reduced vehicle miles traveled and safer speeds. The sooner we talk openly about the real and perceived issues surrounding public transit, the better. The worst thing to do is downplay the topic out of fear that people might start sharing stories about perceived safety and crime. Do you want more people to take the bus? Use the subway? Share rides with strangers? Then ask people who drive everywhere about transit trips not taken and take lots of notes. {"blockType":"creator-network-promo","data":{"mediaUrl":"","headline":"Urbanism Speakeasy","description":"Join Andy Boenau as he explores ideas that the infrastructure status quo would rather keep quiet. To learn more, visit urbanismspeakeasy.com.","substackDomain":"https:\/\/www.urbanismspeakeasy.com\/","colorTheme":"blue","redirectUrl":""}}
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If you’re planning to hit up a movie over the long weekend, you’re in luck. Going to the theater will be a bit cheaper for two days, as long as you believe popcorn is a must-have movie accessory. That’s because Cinemark, in partnership with Lowes, is celebrating National Popcorn Day, which falls on Mon. Jan. 19, with a reprise of last year’s Bring Your Own Bucket (BYOB) event. To celebrate, select Cinemark theaters will let you bring a bucket (any bucket) to fill to the brim on the 18th and 19th for just five bucks. And yes, they really mean any bucket. Per the announcement, Cinemark says, “Get creative with itany container can be a bucket, including a Lowes 5-gallon blue bucket. And just for bringing in your Lowes bucket, youll get a FREE medium popcorn when you buy any medium fountain drink.” That’s up to 400 ounces of delicious buttery popcorn for a total steal. According to some social media users, they were able to snag the deal last year without even seeing a movie. One TikTok user, @BanesaSilva, posted a video last year for National Popcorn Day. In it, she brings a massive pot and the theater fills it with popcorn without question. “Let’s go home! Movie night!” she says, joyfully, at the end of the clip. Other users on TikTok proved that, when you’re asking Cinemark, “bucket” is a highly flexible term. One user showed up with a rolling cooler, which the theater happily filled. Others showed up with large shopping backs and storage containers to hold mounds of the salty snack. Needless to say, when Cinemark says “get creative” with your bucket, they really seem to mean it. So, don’t hold back. Anything can be a bucket with a little imagination (and a big appetite). Still, bringing a Lowe’s blue 5-gallon might be the ticket to the ultimate reward. Those who do will be exempt from the 400-ounce limit. So, if your appetite (or your family’s) is endless when it comes to popcorn, that may be the most desirable route to go. Plus, customers who bring in the Lowe’s buckets will be gifted popcorn coupons (valid from Feb. 1 to Feb. 26). Of course, the event wouldn’t be complete without movie-goers sharing their wild and wonderful buckets online for all to see. Therefore, the theater chain is asking everyone to tag @Cinemark in their BYOB posts.
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