Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2025-03-02 10:00:00| Fast Company

Forget SpongeBob SquarePants, Sesame Street, and the sourdough starter craze: a depressed German loaf of bread named Bernd das Brot is celebrating his 25th anniversary as the reluctant star of a children’s television program that accidentally became equally popular with adults. A cult classic in Germany, Bernd das Brot (Bernd the Bread) is a puppet renowned for his deep, gloomy voice, his perpetual pessimism and his signature expression, “Mist!” (Think crap! in English.) Played and voiced by puppeteer Jörg Teichgraeber, Bernd is a television presenter who wants nothing to do with TV and cant wait to go home to stare at the wallpaper. This year, his friendsa sheep and a flower bushare urging him to become a bread influencer. Bernd’s beginnings Born as a sketch on the back of a napkin in a pizzeria, Bernds infamous grimace was drawn by Tommy Krappweis who modeled it after co-creator Norman Cösters face. The duo had been asked to come up with mascots for KiKA, a German childrens public television channel. Comic artist Georg Graf von Westphalen designed Bernd as a pullman loafwhite bread typically sliced for sandwicheswith short arms and a permanent scowl. Bernd channels German stereotypes with his grumpy disposition, penchant for complaining and dry sense of humor and irony. Bernd’s first episode aired on KiKA in 2000 alongside his more-optimistic pals, Chili the Sheep and Briegel the Bush. A reluctant popularity Because KiKA is a children’s channel, there was typically dead air from 9 p.m. to 6 a.m. On January 1, 2003, the network put Bernd’s short episodes into the night loop for the first time. The move brought an adult audience into Bernd’s world, often those sitting at home and smoking pot, or returning after a long night of partying. The night loop cemented his popularity as a German cult classic. In 2004, Bernd won the Adolf Grimme Prize, the German television equivalent of an Emmy. The jury said he represents the right to be in a bad mood. Bernd shows you that you are less vulnerable with humor and self-irony. And perhaps the most important point is: Its totally okay if you dont feel well sometimes. Thats completely fine, Krappweis, Bernd’s creator, said in a KiKA Q&A about Bernd’s anniversary. Bernd’s broken heart Bernd is depressed for a multitude of reasons, including his failed attempt to be the mascot for a bakery’s advertising campaign (that’s how he ended up as a TV presenter, as a last resort). But it’s in Episode 85 that we finally learn about Bernd’s broken heart. A long, long time ago I fell in love with a beautiful, slim baguette. She was so incredibly charming and funny, Bernd tells Chili and Briegel. But unfortunately it was in vain. She only had eyes for this run-of-the-mill multigrain bread with its 10 types of grain. It was so depressing. The kidnapping Despite Bernds best effortsone of his catchphrases is I would like to leave this showthe episodes have never become stale. He sings, he dances, hes been to space. He’s the star of merchandise, a video game, and headlines like Give Us Our Daily Bernd. He was even kidnapped! In 2009, his 2-meter-tall (6.56 feet) statue was stolen from his traditional place outside the town hall in Erfurt, where KiKA is based. A claim of responsibility surfaced on YouTube, by sympathizers of a group of demonstrators who were protesting a company that had produced cremation ovens for the Nazi extermination camp Auschwitz. The demonstrators, however, denied involvement in Bernds kidnapping and the video was removed from the internet. Bernd was held hostage for nearly two weeks before being discovered unharmed in an abandoned barracks. The anniversary year KiKA is honoring Bernd’s 25th anniversary, despite his complaints. New episodes, an update to his hit song, and online activities for kids and adults alike will be featured. The celebrations begin now, as Bernds birthday is February 29. The latest series will premiere in September as Bernd, Chili, and Briegel launch the social media channel Better With Bernd in their efforts to make him into a bread influencer. The trio will present inventions to make school, and life, easier for viewers, but naturally their concoctions backfire. Bernd instead becomes a defluencerand an involuntary trendsetter. By Stefanie Dazio, Associated Press AP journalist Kirsten Grieshaber contributed to this report.


Category: E-Commerce

 

Latest from this category

18.07The peat ban is coming. Will your favorite dram disappear with it?
18.07Netflix slipped something new into your favorite show
18.07Astronomer CEOs viral Coldplay moment reminds us: Were all being watched all the time
18.07Who did this guy become? This creator quit his job and lost his TikTok audience
18.07That bargain e-bike you bought online? It might burn your house down
18.07How IBM and Modernas partnership could lead to an explosion in drug development
18.07Amex Q2 results prove its still the heavyweight of high-end cards
18.07Trader Joes new store openings: Full updated list of new locations coming soon across 17 states
E-Commerce »

All news

19.07Time to go vegetarian? Cost of chicken and ground beef hit record highs.
18.07Sylvanian Families' legal battle over TikTok drama
18.07Backyard barbecues beware: Beef prices are soaring in the US
18.07NASCAR wont hold Chicago Street Race in 2026 while exploring new date, shorter build-out
18.07UChicago Medicine to discontinue all gender-affirming pediatric care
18.07'Japan, US can reach a good trade deal'
18.07Meta calls EU's AI code overreach, will not sign it
18.07POTUS' rate cut wish may not come true due to inflation
More »
Privacy policy . Copyright . Contact form .