Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2024-04-27 20:38:30| Engadget

Google filed a motion on Friday in a Virginia federal court asking for the Department of Justices antitrust lawsuit against it to be thrown away. The DOJ sued Google in January 2023, accusing the company of monopolizing digital advertising technologies through anticompetitive and exclusionary conduct. Per Bloomberg, Google is now seeking summary judgment to avoid the case going to trial in September as planned. Attorney General Merrick B. Garland said at the time the lawsuit was first announced that Google has used anticompetitive, exclusionary, and unlawful conduct to eliminate or severely diminish any threat to its dominance over digital advertising technologies. The lawsuit alleges that Google controls digital advertising tools to such an extent that it pockets on average more than 30 percent of the advertising dollars that flow through its digital advertising technology products, according to a press release from the agency last year. Google now argues that that the DOJ hasnt shown that the company controls at least 70 percent of the market, which some previous cases have used as the threshold for qualifying as a monopoly, and that the agency made up markets specifically for this case, according to Bloomberg, excluding its major competitors like social media platforms. The company also claims the DOJs case goes beyond the boundaries of antitrust law, Reuters reports.This article originally appeared on Engadget at https://www.engadget.com/google-asks-court-to-reject-the-dojs-lawsuit-that-accuses-it-of-monopolizing-ad-tech-183830791.html?src=rss


Category: Marketing and Advertising

 

Latest from this category

19.11Soccer league unveils blueprint for stadiums built around women, not men
18.11Retailers Black Friday codes appear when baking sheets hit the oven
18.11LinkedIns Advertising Business Is Surging
18.11How to Make Your Social Media Strategy Feel Organic [Infographic]
18.11How to Make Content Experimentation an Always-On, Low-Lift Part of Your Workflow
17.11Pumpkin introduces AI tool to forecast pet health costs before they hit
14.11AI Update, November 14, 2025: AI News and Views From the Past Week
14.11ARTIS becomes the worlds first dark sky zoo, restoring darkness in a light-flooded city
Marketing and Advertising »

All news

19.11Wednesday Watch
19.11Negative Breakout: These 12 stocks cross below their 200 DMAs
19.11A battle against the AI oligarchy is brewing in this wealthy New York district
19.11DIY investors push Fund of Funds into high demand
19.11ED widens probe into 50+ entities over penny stock laundering
19.11Why has CreditAccess Grameen fallen nearly 10% since its Q2 results?
19.11NARCL acquires Rs 1,000-cr debt of Entertainment City for Rs 711 crore
19.11FPIs pull out over Rs 1 lakh crore in September quarter, select counters still advance
More »
Privacy policy . Copyright . Contact form .