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2025-03-21 17:11:04| Engadget

In November, Google said it would conduct a "test" in eight European countries that would omit results from EU-based news publishers for a small percentage of users. The results are in, and the survey says the news has no meaningful monetary value for the company. But the "public experiment" was hardly done for scientific curiosity. European copyright law says the company must pay publishers for using snippets from articles, and Google will likely use the data to try to kneecap news outlets' negotiating leverage. "During our negotiations to comply with the European Copyright Directive (EUCD), we've seen a number of inaccurate reports that vastly overestimate the value of news content to Google," the company bluntly wrote in its blog post explaining the experiment's results. "The results have now come in: European news content in Search has no measurable impact on ad revenue for Google." Google Economics Director Paul Liu said that when the company removed news content from one percent of users in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland and Spain, it saw no change in ad revenue and only a 0.8 percent drop in usage. (It initially included France, but a court warned the company that it would break a previous agreement and face fines, so it backed out.) Liu concludes that "any lost usage was from queries that generated minimal or no revenue." Interior of Google's Madrid campusGoogle TechCrunch notes that Google is walking a fine line here. It's already faced antitrust fines in France over news content, and Germany is ratcheting up pressure on the company's news licensing tactics. Neither country was ultimately included in the "experiment." The company has a long history of using the potential withdrawal of visibility as a negotiating stick in similar situations (with success in some cases), including tests in Canada, California and Australia. In the latter case, Aussie grit prevailed: After Google threatened to remove its entire search engine from the country, then-Prime Minister Scott Morrison said, "Let me be clear. Australia makes our rules for things you can do in Australia." The bill was passed and enacted, and Google struck deals with Australian media companies to license content. And yes, Google search is still available Down Under.This article originally appeared on Engadget at https://www.engadget.com/big-tech/google-says-its-european-experiment-shows-news-is-worthless-to-its-ad-business-161103352.html?src=rss


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2025-03-21 16:20:09| Engadget

The Anker 321 MagGo power bank has been discounted to $20 as part of the Amazon Spring Sale. This is a record low price and represents a discount of 23 percent. A whole bunch of colorways are on sale here, including white, black, pink, green and purple. Anker products are all over our list of the best power banks and portable chargers, so this device is in good company. The 321 MagGo is, as the name suggests, a magnetic power bank that snaps onto the back of smartphones. It works with cases, so long as the case is magnetic. Inside, theres a 5,000mAh battery that provides up to 19 hours of additional use for modern iPhones. Its equipped with heat sensors that continuously monitor temperatures to avoid accidental damage and it can juice up a phone while its being charged itself. This power bank is also on the smaller side, so it easily fits into pockets, bags and purses. The only downside is that this is only for Prime members. The same goes for the Anker MagGo 3-in-1 charging station, which has been discounted to $88 from $110. However, the Anker Nano 3-in-1 portable charger is on sale for everyone. This non-magnetic charger includes a large 10,000mAh battery and is currently $35.This article originally appeared on Engadget at https://www.engadget.com/deals/this-anker-5k-magnetic-power-bank-is-only-20-in-the-amazon-spring-sale-152009004.html?src=rss


Category: Marketing and Advertising

 

2025-03-21 15:09:54| Engadget

After a season that resolved a few key mysteries but still perplexed fans and raised the personal stakes for everyones favorite macrodata refiners, its not a huge shock that Apple has renewed one of its most successful shows. Just as the second season finale hit Apple TV+, the company confirmed Severance will be returning for a third season. The company says Severance became the most-watched show on its streaming service during the second season. The sci-fi thriller took the crown from Ted Lasso, which Apple also recently renewed. Season 3 of Severance is available upon request. - Tim C. https://t.co/bNig41qs9t pic.twitter.com/cnctZIRDNF Tim Cook (@tim_cook) March 21, 2025 All going well, the wait shouldnt be quite as long between seasons of Severance this time around. Fans had to remain patient for three years for the second season, in large part because of filming delays due to writers and actors strikes in 2023. This week, The Information reported that Apple slashed its initial content budget for Apple TV+ by 10 percent from $5 billion to help reign in costs. The company is said to be losing over $1 billion per year on Apple TV+ purportedly making it the only Apple subscription service that isnt turning a profit despite reaching 45 million subscribers last year. Still, the company is evidently willing to keep supporting expensive projects like Severance if they keep performing well. Theres no release window for season three of Severance as yet. In the meantime, Ill be pretending Im an innie so I can hopefully forget any spoilers I see until I have a chance to watch the season two finale.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/apple-greenlights-severance-season-three-140954214.html?src=rss


Category: Marketing and Advertising

 

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