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2025-05-29 11:00:00| Fast Company

This week, Maxs critically acclaimed comedy Hacks is concluding its fourth season.  The showwhich follows legendary Vegas comedian Deborah Vance (Jean Smart) and her Gen Z comedy writer Ava Daniels (Hannah Einbinder) as the two work together to turn Vances career around and win new audienceshas already been renewed for a fifth season.  For showrunner and cocreator Lucia Aniello, thats all part of the plan. She and cocreators Paul W. Downs and Jen Statsky had a five-year arc planned even when pitching the show.  Ahead of the season four finale, showrunner and cocreator Lucia Aniello came on the Most Innovative Companies podcast to talk about how she approaches writing, directing, and producing; how the show helps up-and-coming writers break into the industry; and why she doesnt mind working with her husband.  This interview has been edited and condensed. Hacks season four is ending this week. Do you feel a lot of pressure to stick the landing? For better or worse, I feel the same amount of stress and anxiety making the show now as I did season one. At that point,  there was a different stress and anxiety [because we were thinking] can we even make this show? Will anybody ever watch it? Will people like it? Then the next stress of season two was sophomore album vibes, and then season three was . . . will people continue to watch the show? It continues. It never feels less stressful to me. It morphs into a new different anxiety that’s the exact same amount This show has changed every season. Season one, we’re in Vegas, here’s what the show is. Season two is on the road. Season three is this quest for late night. And now we are in season four actually making late-night TV. So it always has to evolve, but the question of how much does it evolve versus how much you just stick with what people love is a constant delicate balance and battle. Hacks was also renewed for season five this week. You and your cocreators have said youll end the show after five seasons. When did you realize that was going to be the case? We pitched five seasons. Even in the pitch of the whole series, we pitched the very last scene, the finale. [WarnerMedia vice president of original comedy and animation] Suzanna Makkos, who bought the show, stopped us before we got there. She was like, you don’t have to pitch anymore. I’m going to buy the show.  You’re a director, a writer, and a producer on this show. How do you balance those three roles? In a weird way, it’s all one role. It’s really about the story. You are figuring it out with your brilliant staff together. You’re using the best ideas that everyone’s contributing. Producing the idea is figuring out we want to spend the budget. As a director, you’re basically taking the story that you want to tell and you’re [dividing] it up into a million piecesevery take, every side that you’re shooting, all of that stuff, and you’re parsing it out, whether it’s everything from wall color to costumes to the casting, to all of those things.  Then when you get into post, you sew it all back up and you try to make it the best version of that original idea. I haven’t in my career directed a lot of things where I wasn’t at least part of the writer’s room for. That’s not to say that I don’t think that a lot of people can take those things and elevate it, but for me, it’s really a cohesive story. There’s a billion calculations constantly, but if I didn’t have the writing, producing, directing hats on all at once, I wouldn’t be able to assess it as well as I do.  Your husband, Paul W. Downs, is a cocreator of the show. He also acts in it and youre in the writers room together. Whats that been like? Paul and I met doing improv comedy at UCB. We didn’t start dating immediately. We were just friends. We did a lot of improv together over the years in New York. Thats how we got to know each other, Improv is a very supportive community. Literally, it’s yes, and and trying to make the other person better by agreeing and getting on board and trying to make them look as good as possible. So in a weird way, all relationships should start doing improv together because you learn to be a team.  I am his number one fan, and I have been since the first day I saw him perform. I love writing for him. He directed three episodes of this season. I did five or six. We’re together so much. We work so much. If we weren’t also married, I would never see him because we were working so much at the time. So it’s actually a marriage saver in a lot of ways.  How do you create an inclusive culture in your writers room? I haven’t really come up in traditional writers’ rooms. Jen Statsky, one of the shows co-creators and showrunners,  worked in late-night, then The Good Place, and came up through the writer’s ladder. But Paul and I came from a DIY background. We made a lot of videos, we made web series, then we worked on Broad City where we wrote and directed on all five seasons. What made Broad City a unique thing was it didn’t feel like people who necessarily made a lot of TV made that show, but in a way that made it feel fresh. Between our untraditional background and her more traditional background, I like to think we have a pretty good respectful room. More than one of our writer’s assistants have been hired into our writer’s room. We’ve had editors direct. We really try to promote from within. That’s not to say that we’re perfect by any means, but we are conscious of trying to foster a healthy environment and pipeline for people. There is inherently a power dynamic when you are the boss. I was friends with a lot of people before hiring them. It puts a weird power imbalance in those relationships, which I don’t love. But on the other hand, I love hiring people I’m friends with and I think are so great.  I think I’ve come to terms with the fact that there is a text thread that Im not on, and they might talk about going to see a movie together. And they did go to a Sound bath last week and they didnt let me know, and that’s fine.  The WGA released a stat that TV writing jobs declined by 42% in recent years. Every day I read about how writers are not able to get jobs in writers’ rooms or don’t have access to residuals anymore. What advice do you give aspiring writers or people who want to break into the industry? Its a brutal time, especially in comedy. Personally, I started on Broad City, which is a Comedy Central show. I made a mini series at Comedy Central called Time Traveling Bong. I worked on another Comedy Central show, Nora from Queens. Those not only paid me but they helped me get better at my job. That network doesnt exist anymore. That was almost like eight years of my life and other people behind me don’t get to have that. When I look at who’s just churning out comedies, there isn’t really a place to do it. I am concerned for the comedy pipeline in terms of people getting experience and breaking out. I am lucky enough that I do hire writers. Some people we hire because they make really funny videos, and sometimes we might read a spec that is really good, or sometimes it’s just a standup who we think is really funny. Recently there’s somebody who just runs a very funny Instagram and Twitter I asked her if she had a spec and I read it. It can come from anywhere. Somebody can makea short film that is really good.  Doron Max Hagay did an incredibly funny short film called Marina Tire. I didn’t know him but I saw the short and we loved it. He was the only guest director that we had this season on Hacks. That was literally just from seeing his short film on Vimeo or whatever because a friend of mine had posted it. It’s so random how you can get that break. I would say whatever format seems most natural for your voice, do that. If that can get in front of people, thats all that matters.


Category: E-Commerce

 

LATEST NEWS

2025-05-29 10:30:00| Fast Company

Last week, the nonprofit that runs New York City Pride revealed that around a quarter of its corporate donors have either canceled or diminished their support this year. The pullback has result in an estimated $750,000 shortfall for the organization as it gears up for its biggest event of the year. According to Chris Piedmont, media director at Heritage of Pride, many sponsors cited uncertainty around the economic impact of tariffs as their reasoning for scaling back. Others, though, expressed concern about potential blowback from the current administration for publicly supporting Pride and other [DEI] initiatives. Its a troubling new chapter in a months-long trend of companies that once championedand, in some cases, profited off ofDEI initiatives, which are now quietly diminishing their support.  The drop in corporate sponsorship isnt isolated to New York City; its happening across the country, from San Francisco to St. Louis, Missouri, to St. Petersburg, Florida. Joanna Schwartz is a professor at Georgia College & State University with a specialty in LGBTQ+ marketing. She says that, while there has been more caution around this marketing in the last few years, the current political climate has made companies especially fearful of the backlash that might come with supporting the queer community. Amid this climate of capitulation, Schwartz says its more valuable than ever for companies who truly hold LGBTQ+ support as a core value to stand by the community rather than abandoning it. Pride celebrations losing sponsorship dollars In a press release sent to supporters last week, Heritage of Pride said NYC Pride is hoping to raise $25,000 before June 30 to account for its funding gap. While the number of partners supporting the event has actually increased from 70 last year to 76 this year, overall investment has taken a drastic hit.  Spokesperson Kevin Kilbride told the New York Times that PepsiCo, Skyy Vodka, Target, Nissan, and Mastercard are some of the brands that either backed out, reduced their contributions, or asked for their involvement to go unpublicized. In a statement to Fast Company, Nissan said it “is currently reviewing all marketing and sales spendingincluding select consumer auto shows, sports properties and other entertainment activationsto maximize both efficiency and breakthrough effectiveness.” LOreal is the only brand returning from 2024 as a platinum sponsor, contributing $175,000 to NYC Pride. Meanwhile, small, local, and queer-owned businesseslike Brooklyn Brewery, Mischief Mates, Radiant Light Candles, and the Travel Agencyhave stepped up in the absence of larger corporate sponsors. Still, the organization is in a challenging place as it looks to stage a successful Pride this year. Per the release, a 25% budget gap could mean fewer floats and performers, a loss in grant programs that aid queer New Yorkers, and difficulty hiring security teams. These are concerns that have been echoed across the U.S. In St. Louis, Anheuser-Busch, a key sponsor of PrideFest for over 30 years, didn’t renew its sponsorship in 2025. After other sponsors also pulled back, the organization was left with a $150,000 deficit. San Francisco Pride organizers told Bloomberg in late April that their event is down nearly $200,000 this year after Anheuser-Busch, Comcast, Benefit Cosmetics, and the liquor brand Diageo dropped their sponsorships. And Twin Cities Pride reported a similar financial shortfall as it waited to hear back from around 30 former sponsors. In small towns, the impact is felt even more acutely. Eve Keller, co-president of USA Prides, a national network of LGBTQ Pride organizers, told NBC News that some smaller, rural Prides have reported sponsorships declining 70% to 90% compared to the average year.  Piedmont says its been beyond disheartening to watch corporations bow to public pressure at a time when the queer community, and especially trans individuals, are under attack now more than ever. Last week, House Republicans passed a budget bill that a bill that would cut off Medicaid funding for all gender transition care. Experts have called it “an assault” on transgender healthcare. (The bill still has to go to the Senate.) We need corporations and partners of all sizes to step up to the plate, stay on the right side of history and support the entire LGBTQIA+ community, Piedmont says. We’re here. We’re queer. And we’re not going anywhere. Regardless, our community will do what it has always donefrom Stonewall, to Compton’s Cafeteria, to the youth-led trans protests todaywe march on. Since last week’s news of Heritage of Pride’s budget shortfall, Piedmont says the organization has received nearly $10,000 from almost 100 different donors. A troubling chapter in a larger trend of capitulation The retreat of companies like Nissan and Anheuser-Busch, who once served as major Pride sponsors across the U.S., follows a more troubling trend. As the Trump administration pushes to codify its extreme views, brands including Tractor Supply Co., John Deere, Harley-Davidson, Ford, and Lowes have walked back DEI efforts.  Pride parades have typically been a relatively inexpensive opportunity for companies to demonstrate support for their LGBTQ+ employees while hitting a very targeted audience, Schwartz says. But in the current political environment, companies are being far more careful about being connected to support for the community because theres a growing backlash calling attention to corporate efforts at inclusivity, particularly of LGBTQ+ people generally, and trans and nonbinary people in particular. This is striking, Schwartz says, in that it feels like a regression to an era when corporate support for the queer community was almost nowhere to be found. When Pride first started out, it was a kind of grassroots way to acknowledge and celebrate Stonewall. Only in the last decade or so have companies become more willing to openly sponsor queer eventsso much so, in fact, that NYC Pride has previously faced criticism for transforming from a community-focused event into a “corporate party.” Part of the benefit of sponsorship isn’t just advertising to the LGBT community, but also showing support for your LGBT employees, so it builds community within organizations, Schwartz says. Up until the last couple of years, companies were being more and more supportive of the LGBT community and, to be perfectly frank about it, also profiting off of that, which gets into rainbow capitalism. Rainbow capitalism, or rainbow washing, generally refers to a company’s outward support of the queer community, while not truly backing up LGBTQ+ customers or employees behind the scenes. The perception of rainbow washing is one of the reasons why Target, which spent years promoting Pride Month collections, is facing major financial backlash for its retreat from Pride and DEI efforts at large. Financially speaking, there was a good reason for companies to embrace the queer community: According to a 2023 study by the investment adviser LGBT Capital, LGBTQ+ people hold an estimated $3.9 trillion in global purchasing power. “You don’t want to let that part of the community think you just don’t care about it, but unlike every other sub-population in the United States, that’s the one target that, if you advertise to it, you potentially lose other customers,” Schwartz says. Anheuser-Busch subsidiary Bud Light experienced a similar problem in 2023. After the company released a small ad campaign featuring trans influencer Dylan Mulvaney, conservative critics spread transphobic rhetoric and advocated boycotting the brand. Bud Light shrank away from critics rather than facing them head-on, in turn alienating its queer customers. In 2023 alone, Bud Light lost an estimated $1.4 billion in U.S. beer sales as both conservatives and LGBTQ+ advocates spoke out against it. Currently, some companies are publicly retreating from DEI initiatives while still maintaining behind-the-scenes initiatives, like support for LGBTQ+ employee resource groups. Schwartz says she’s also noticed a trend of companies being much more careful about how they support the queer community, like avoiding any overt reference to trans or non-binary people, in order to avoid becoming “targets” of conservative media or the Trump administration. She believes this overarching fear is the main reason that many companies are backing out of Pride celebrations this year. “They’re saying, ‘There’s shifting corporate alignment, and we’re looking at our advertising budgets.’ All of that is just a polite way of a company saying, ‘We’re too scared to do this, and we don’t want to own it because we also don’t want to disenfranchise the LGBT community,'” Schwartz says. For many LGBTQ+ community members, theres a feeling that some companies only offered their support when it was convenient, and are retracting it now that the optics are no longer as beneficial. On Reddit, dozens of users are collating lists of companies deemed “fair weather friends” for their recent backtracking. The [queer] community has been completely abandoned by a number of major companies, across a lot of brand categories, Schwartz says. The current prevailing wind is out of a far more conservative place, and companies are trying not to make anyone mad, but the companies that were really trying to make an easy buck off of the community were the first ones to leave. In that way, there is a little bit more of a purity with the companies that have stuck around.


Category: E-Commerce

 

2025-05-29 10:26:00| Fast Company

As millions of new graduates enter the job market this spring and summer, many may encounter a potentially frustrating paradox: They need experience to get hired, but they need a job or internship to gain that experience.This paradox is deepening in todays labor market. At Deloitte, we recently released a Global Human Capital Trends report that found that 66% of hiring managers say most recent hires are not fully prepared for their roles, most often due to a lack of experience. Meanwhile, research has shown that a majority of employers have increased experience requirements over the past three years, and many entry-level roles today often require two to five years of prior experience.This can present a virtually impossible situation for young talent. Foot-hold jobs, especially those traditional entry-level roles where workers could grow into an organization, are becoming increasingly hard to find. If organizations want to build sustainable talent pipelines and develop tomorrows leaders, they should rethink what it means to be ready for work and how they help people get there. The Disappearing Entry-Level Job For years, work has been trending towards greater complexity and specialization. It demands judgment, creativity, and adaptabilityenduring human capabilities that are hard to acquire without hands-on experience. AI and automation amplify the issue, consuming many of the routine, repeatable tasks that once formed the core of entry-level roles.Simultaneously, some organizations are flattening their structures to increase agility. But this can have unintended consequences, as they may potentially risk eliminating stepping-stone roles and informal mentorship channels that can help early-career workers grow.This erosion of early-career development doesnt just affect individuals. It could threaten future leadership pipelines and innovation capacity. Thats why organizations need to take action now to close the growing experience gap among tomorrows business leaders. Experience Readiness We need to challenge the assumption that experience or degrees automatically equate to job readiness. They often dont. Human capabilities like empathy, curiosity, and problem-solving are more predictive of success than a bullet point on a résumé. In the AI age, human capabilities are tested just as much as hard skills. Nurturing these capabilities is incredibly important for creating leaders with the resilience and problem-solving skills for any challenge. In 2025, modern workforce development modelslike what we have at Deloitteemphasize three factors: technical skills (such as coding or accounting), human capabilities (such as critical thinking and emotional intelligence), and potential (including adjacent skills or latent abilities that can be nurtured). Yet, hiring systems often filter out high-potential candidates who dont meet what can sometimes be arbitrary experience thresholds. That means career changers, first-generation graduates, or self-taught professionals often struggle to get noticed. Strategies to Close the Experience Gap Fixing the experience gap requires systemic change, from hiring criteria to day-to-day development.1. Adopt Skills-First Hiring and Whole-Person Models: Move beyond degree and tenure filters. Focus on demonstrated skills, motivation, and learning agility. This approach opens doors to candidates who may not follow traditional paths but are ready to grow.2. Invest in Internships and Modern Apprenticeships: Paid internships and apprenticeships offer the context-rich experience grads need to develop. Research from Burning Glass Institute and Strada Education Foundation shows these programs not only reduce underemployment but also improve long-term retention.Theres an unmet demand for these programs, too, as Deloittes Workplace Skills Survey revealed that 57% of employees want more on-the-job observation and shadowing opportunities. Moreover, 61% of workers value mentorship programs as an effective way to build workplace relationships, emphasizing the importance of fostering connections alongside structured development initiatives. 3. Use AI to Accelerate, Not Replace, Early Career Development: AI can simulate on-the-job experience in safe, low-risk environments. Digital playgrounds allow early-career employees to test their decision-making and receive feedback. AI tools can: Prompt reflection with critical questions Synthesize knowledge from experienced colleagues Help users practice judgment via realistic scenarios, including answering client questions during mock presentations When used intentionally, AI becomes an acceleratornot a displacerof new talent development.4. Create Micro-Opportunities for Experiential Learning: Organizations should make it easier for employees to gain experience through short-term projects. Talent marketplaces, internal gig platforms, and simulations allow early-career employees to try new challenges and build confidence incrementally.5. Empower Managers to Develop Talent: Managers still control hiring filters, but theyre often overwhelmed. Deloittes 2025 Human Capital Trends Report shows managers spend just 13% of their time on tasks like hiring and onboarding. And 36% say they arent well prepared to manage people.That has to change. Managers need training and bandwidth to mentor early-career employees. With around 40% of their time dedicated to administrative work or problem-solving, most managers simply lack the time to be the mentors most junior staff need. Formal mentorship, real-time feedback, and inclusive leadership practices help new hires grow and turn potential into performance. From Experience Gaps to Opportunity Gateways The potential risks of inaction are clear: persistent underemployment, shrinking leadership pipelines, and a projected global shortfall of 85 million skilled workers by 2030. These arent future concerns; theyre already weakening competitiveness today.Gen Z, however, is ready. Deloittes 2025 Gen Z and Millennial Survey shows nearly a third plan to leave their employers within two years, not from disloyalty, but in pursuit of growth, stability, and purpose. Theyre reskilling on their own and eager to contribute. Its time to redefine readinessnot as tenure or credentialsbut as the potentialand agility that comes from well-honed human capabilities. Its time to treat AI and access to apprenticeships as launchpads for early career professionals, not barriers to their ability to gain the experience they need. And its time to equip managers to be talent builders, not just task owners.The class of 2025 doesnt lack talent, but they do often lack access. Its time for organizations to stop asking Wheres the experience? and start creating it.


Category: E-Commerce

 

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