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Discover how B2B companies can use SMS marketing to stand out by focusing on personalization and delivering value. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
Amazon has announced three new agreements to build small modular reactors (SMRs). These nuclear reactors are smaller than traditional ones, allowing them to be closer to the grid and be built faster. Microsoft and Google have recently announced their own investments into nuclear power. One of the agreements works towards developing four SMRs with Energy Northwest, a Washington-based consortium of state public utilities. It should initially generate about 320 megawatts, with the potential to reach 960 megawatts. The second is with X-energy, which is providing an advanced nuclear reactor design for Energy Northwest's undertaking. On the opposite coast, Amazon is working with Dominion Energy to investigate whether the development of an SMR project is possible near the utility company's existing nuclear power station in Virginia. It could bring 300 megawatts of power to the area. Amazon shared further information about these developments in a video shared to YouTube. Amazon also claims these agreements will bring new jobs, with Energy Northwest, for example, reporting the agreement will lead to 1,000 temporary construction jobs and 100 or so permanent jobs upon completion. This summer, Amazon announced it had reached its goal of matching its worldwide energy consumption with renewable energy sources seven years ahead of its 2030 goal. However, some Amazon employees and environmental experts accused the company of "distorting the truth" as the claim relies on billions of dollars in investments to solar and wind initiatives. The problem? These sources aren't exclusively used by Amazon, instead funnelling into a general power grid. This article originally appeared on Engadget at https://www.engadget.com/amazon-plans-to-build-small-modular-nuclear-reactors-135335184.html?src=rss
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Marketing and Advertising
Amazon's latest version of its popular Kindle Paperwhite has arrived, marking the sixth iteration if you're keeping score at home. The new model is the thinnest Paperwhite yet and has a refreshed 7-inch screen that's a touch larger than the previous model's 6.8-inch display. It also has the highest contrast of any Kindle thanks to the oxide thin-film transistor display tech. Amazon boosted the speed as well, promising 25 percent faster page turns. It's waterproof as before but uses a new material with a premium soft touch grip. The Kindle Paperwhite comes with 16 GB of storage and is available in three colors, Raspberry, Jade and Black. It's now available at Amazon for $160. As before, the company also released a premium version with more bells and whistles, the Paperwhite Signature Editing. Storage doubles on that model to 32 GB and it features an auto-adjusting front light along with optional wireless charging. The Paperwhite Signature Edition comes in Metallic Raspberry, Metallic Jade and Metallic Black for $200. Amazon If it's a budget reader you're after, Amazon has refreshed the entry-level Kindle, too. The new 12th-generation model comes with an updated 6-inch screen, offering a higher contrast ratio for more legible text, plus a front light that's 25 percent brighter at the maximum setting. It also gets a performance update that boosts page turning speeds. It comes in black or a new "Matcha" color and is now on sale for $110. Along with those models, Amazon also unveiled its first color Kindle, the Colorsoft, that could be ideal for graphic novels and other digital color-oriented content. It promises "rich, paper-like color" using an oxide backplane display, plus high contrast on both color and black-and-white content. It's now on pre-order for $280 with shipping set for October 30th. Finally, Amazon is releasing its second Kindle Scribe reader that doubles as a note-taking device (not unlike the reMarkable tablets). It'll arrive on December 4, but you can pre-order it now for $400. This article originally appeared on Engadget at https://www.engadget.com/mobile/tablets/amazons-new-kindle-paperwhite-reader-has-a-larger-screen-and-faster-page-turns-130050515.html?src=rss
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Marketing and Advertising
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