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Gymshark is addressing a significant but often barrier for Black people aiming to get into the habit of getting physically active: hair. The athletic apparel brand recently opened Twist n Sets, a pop-up salon and hair supplies shop in Londons Shoreditch neighborhood, after research revealed that 45% of Black women avoid exercise to keep their hairstyles intact. The space offered complimentary hair treatments, styling advice and products from black-owned hair brands like Ruka Hair and TreasureTress, alongside Gymsharks own sweat-wicking headband designed for curly and coily hair.While a temporary installation cant solve systemic inequities in fitness spaces, the initiative demonstrates how brands can take meaningful action by engaging with a specific demographics needs. Rather than sidestepping a complex issue, Gymshark created a practical solution that simultaneously validates the experiences of Black women and provides pragmatic support. The pop-up also serves as a blueprint for how other brands within and beyond the fitness space can make their communities more inclusive by focusing on overlooked barriers.
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Marketing and Advertising
One of the most useful new features in the public beta of iOS 18.2 is the capability to share the location of a lost item connected to Apples Find My network. Sure, you could already share an items location with people in your contacts list, but Apple says this could help when you have to rely on the help of a stranger. When you choose Share Item Location in the Find My app on iPhone, iPad or Mac, you get the option to share a link that shows the location of your missing item. The links recipient will be able to open it on any device, and theyll also be able to see your Apple account email and/or phone number so they can get in touch with you. You can even share the information with selected airlines. Apple has apparently worked with several carriers to integrate this feature into their systems. Better still, air transport tech company SITA is also incorporating Share Item Location into WorldTracer, its baggage-tracing system. Apple says more than 500 airlines and ground handlers at 2,800-plus airports use it. Perfect for when I head to Portugal in just five days time. Yes, brag. For now, its part of the public beta, so if you want the feature, youll have to install iOS 18.2. Mat Smith The biggest tech stories you missed Amazon reportedly wants drivers to wear AR glasses for improved efficiency This Shin Megami Tensei board game features 72 intricate demon figurines A white Steam Deck OLED can be yours for $679 Get this delivered daily direct to your inbox. Subscribe right here! Sonos Arc Ultra soundbar review New tech powers a big audio upgrade. Engadget Its not been a great year for Sonos, but still, here comes its latest upgraded soundbar. While the design is mostly unchanged from the Arc that debuted in 2020, there are several key changes inside the Arc Ultra that make this a better all-in-one solution. Sonos is promising better bass performance, thanks to new speaker tech debuting in the Arc Ultra, but just how good can it be? $999 worth of good? Continue reading. Googles Pixel 8a is only $399, and its not even Black Friday Just. Buy. This. Phone! If you want an excellent midrange smartphone or an upgrade from that crunchy Android of yours from 2014, just get yourself the Pixel 8a, down $100 to $399. With Googles Tensor G3 chip, the Pixel 8a supports many of the same AI features as the flagship Pixel devices. The cameras are excellent, and it has a gorgeous (and smooth) 6.1-inch 120Hz OLED display. The only caveat is weve seen it drop to $380 briefly. Still, its a deal. We gave it a score of 90 in our review. Continue reading. An Overwatch: Classic event takes fans back to the beginning A 6v6 limited-time Overwatch 2 mode starts November 12. For the first time in over two years, Overwatch 2 players will be able to group up in teams of six for a three-week event starting today. But theres a twist: You wont be able to select Kiriko or Sombra or battle it out with an additional player on each side on Push maps just yet. Yes, youll be limited to the first 21 heroes, kitted out with their old movesets and ultimates. Did someone call for Symmetra, teleport savior? No, but they will. Continue reading. This article originally appeared on Engadget at https://www.engadget.com/general/the-morning-after-engadget-newsletter-121525242.html?src=rss
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Marketing and Advertising
As clean technology faces renewed political headwinds, heat pump maker Quilt is taking an unconventional approach to building consumer advocacy. The California startup, which caught our attention earlier this year with its design-forward heating and cooling units, just launched a capsule collection of retro-style branded apparel, including sweatshirts, pants, socks and hats.The move represents a savvy pivot in how climate-tech companies engage with end users. While heat pumps have traditionally been viewed as utilitarian background infrastructure equipment is often selected by HVAC contractors rather than homeowners, so incumbent manufacturers historically focused on trade relationships Quilt is positioning its products as consumer-facing lifestyle choices worthy of declaration. The apparel line transforms an invisible home upgrade into a visible statement of values, tapping into the rise of climate dads and others eager to advocate for clean energy solutions.The timing is particularly pointed given the uncertain future of clean energy incentives. With Donald Trump vowing to dismantle the Inflation Reduction Acts tax credits and rebates in his second term in line with populist politicians in other parts of the world companies like Quilt are racing to build mainstream momentum for heat pump adoption while government support remains. By making climate action fun, communal and identity-driven rather than merely sensible and the right thing to do, brands can ensure that sustainable choices maintain their appeal even as policy tailwinds shift.
Category:
Marketing and Advertising
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