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Jeff Beer spoke with Mars CMO Rankin Carroll about the brand’s 2025 AI innovation strategy and how it is enhancing the consumer experience.
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E-Commerce
Since President Trump took office in January, his administrations Environmental Protection Agency (EPA) has been on a deregulation spree. So far, the agencys leaders have expressed interest in rolling back regulations around forever chemicals, or PFAs; reversing a cornerstone finding that greenhouse gases are dangerous for public health; and weakening enforcement of coal ash regulations. This week, new court documents indicate the EPA has set its sights on walking back protections from another toxin: asbestos. Based on court documents released on Monday, the EPA intends to reconsider a ruling, passed by the Biden administration in 2024, that banned chrysotile asbestos, the last form of asbestos used legally in the U.S. Per a release issued at the time of the ruling, 50 other countries had already banned chrysotile asbestos, which is most commonly used in the industrial process of making chlorine and on components in the automotive industry. The action marks a major milestone for chemical safety after more than three decades of inadequate protections and serious delays during the previous administration to implement the 2016 amendments, the Biden administration wrote. Exposure to asbestos is known to cause lung cancer, mesothelioma, ovarian cancer, and laryngeal cancer, and it is linked to more than 40,000 deaths in the U.S. each year. Now, in response to a petition from the Texas Chemistry Council, its possible that chrysotile asbestos will once again be a permissible manufacturing material. According to the new court documents, EPA leadership has reviewed the Asbestos Rule and now intends to reconsider the Rule through notice-and-comment rulemaking, noting that this process, including any regulatory changes, is expected to take approximately 30 months. This wont be the first time that a Trump administration has tried to bring back asbestos. In 2018, his first administrations EPA enacted a SNUR (or Significant New Use Rule) allowing the manufacture of new asbestos-containing products to be petitioned and approved by the federal government on a case-by-case basis. Strangely enough, Trump himself also wrote in his 1977 book Art of the Comeback that he believed asbestos bans were a conspiracy led by the mob, because it was often mob-related companies that would do the asbestos removal. The EPA did not immediately respond to Fast Companys request for comment on the reasoning behind its reconsideration.
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E-Commerce
Cereal lovers beware: You may not like what you are about to read. General Mills, the maker of popular breakfast cereal, Cheerios, has sadly decided to discontinue three of its flavors: Honey Nut Cheerios Medley Oat Crunch, Chocolate Peanut Butter Cheerios and Honey Nut Cheerios Minis. Didn’t know there was more than one kind of Cheerios? Here are all the flavors, from Fruity Cheerios, and Pumpkin Spice Cheeriosto Very Berry. So, while this may be bad news for cereal junkies everywhere, there is a silver lining here. It turns out the reason they are taking them off the shelf is to make way for some new offerings including, the Cheerios Protein line. “As weve introduced new innovations this yearincluding Cheerios Protein, available in Cinnamon, Strawberry and Cookies and Creme, Cheerios Oat Crunch Chocolate, and the return of fan-favorite Frosted Lemon Cheerios for a limited time this summerwe have discontinued a few products from our portfolio,” General Mills told Fast Company in an emailed statement. If you are wondering if there is any hope of resurrecting one of those three discontinued flavors, fear not. “Much like Frosted Lemon Cheerios, which returned by popular demand, we continue to listen to our fans as we evolve our offerings,” General Mills added. Cheerios isn’t the only company jumping on the high protein bandwagon, also known as protein-maxxing. They join a number of other food and beverage brands, including Starbucks, who recently announced the addition of a new Protein Cold Foam that adds a whopping 15 grams of protein to each coffee drink.
Category:
E-Commerce
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