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Her voice cracking with emotion as she stood under the fluorescent lights, Janice Blanock asked her local legislators in southwestern Pennsylvania to take a moment and leaf through the photos of her son that shed handed them. Theres really nothing different that I can say to you that I havent said already over the last several months, she told supervisors for the tiny township of Cecil outside Pittsburgh. I can, however, share these photographs. These are just a few of the many pictures we have of our son Luke, from the time he became ill until before he died. The supervisors were gathered to vote on a zoning ordinance amendment that would greatly increase the required buffer zone between oil and gas drilling operations and homes and schools. The proposed rule mandating a setback of 2,500 feetfive times the distance of the current lawhad originally been proposed as a statewide requirement by Governor Josh Shapiro when he was Pennsylvanias attorney general. A bill based on that recommendation later stalled out when introduced in the state House of Representatives. Blanock, a 30-year resident of Cecil, had a reason to take the issue seriously. Her son waged a three-year battle with a rare type of bone cancer known as Ewings sarcoma and died in 2016 at age 19. Many believe, though theres yet to be demonstrable proof, that his cancer could be tied to oil and gas drillings many carcinogenic pollutants, some that are radioactive. In 2019, a cluster of Ewings sarcoma cases was identified in Washington County, where Cecil is located. Cecils school district was hit particularly hard. The county is home to more than 2,000 natural gas wells and was the 2004 birthplace of the states fracking industry. (Fracking is a process in which sand, water, and chemicals are blasted into the earth to free fossil fuel.) A growing body of peer-reviewed research has linked living near natural gas drilling operations to cancers and respiratory, reproductive, and neurological damage. In 2023, researchers at the University of Pittsburgh and the state Department of Health linked fracking exposure in the region encompassing Cecil to increased risk of asthma and lymphoma. Will you look at the damn picture, Darlene, Blanock urged one supervisor after handing her a photo of Luke. Around an hour later, the zoning ordinance passed and the room erupted with applause. With that, Cecila town of just 15,000 residents and no outsize political powerbecame the first jurisdiction in Pennsylvania to adopt such a restrictive measure, even as similar efforts at the state level have failed. But already it is facing legal challenges from two natural gas companies active in the areaTexas-based fracking company Range Resources, and Colorado-based gas pipeline company MarkWest Liberty Midstream. The Cecil Township Board of Supervisors meets monthly at the towns Municipal Building. [Photo: Audrey Carleton] Under current requirements, natural gas wells in Pennsylvania must be at least 500 feet from buildings and water wells, which environmentalists and medical experts say is not far enough. In 2023, a bill that would have required all new natural gas wells in the state to be located at least 2,500 feetnearly half a milefrom buildings and water wells was slated for a committee vote, but was abruptly killed at the request of Democratic leadership in the state House of Representatives. Three years before that, then-Attorney General Josh Shapiro released a grand jury report calling for a statewide 2,500-foot buffer between human activity and natural gas production. There is one point that is impossible to deny, the grand jury report stated. The closer people happen to live to a massive, industrial drilling complex, the worse it is likely to be for them. While that plea failed to get political traction, environmental groups continue to urge action. For their part, natural gas industry groups have minimized concerns about health risks associated with fracking exposure and have resisted proposals for setbacks or no-drill zones. But despite industry efforts, Cecil has gone its own way. The townships updated oil and gas ordinance prohibits new oil and gas wells from being drilled within 2,500 feet of protected structures, which includes homes, businesses, and religious institutions, and within 5,000 feet of schools and hospitals. Though the ordinance does not call for an outright ban on new drilling, Range Resources contends it would limit fracking in Cecil in such a way that it violates state law. The township argues otherwise: Wells located outside Cecil can still be drilled under the town. The ordinance also imposes additional restrictions on the industry that have generated less debate: It prohibits retention ponds for water used in the fracking process, places new noise restrictions on drilling, and limits work hours on well pads. I was not sure for the longest time that this was going to go this way, said Sarah Martik, a Cecil resident and executive director of the Center for Coalfield Justice, a southwestern Pennsylvania-based nonprofit environmental justice organization. This one thing is as far as weve ever gone, as far as regulating this industry in a way that is protective of our communities. But the road to this outcome was fraught. Documents obtained by Capital & Main through right-to-know requests reveal an up-close look at life in the shale fields, with citizens largely fed up with living alongside the natural gas industry. Noise, bright lights, and shaking at all hours were among the complaints emailed to supervisors in the months ahead of the vote. Here I am once again trying to prepare for another sleepless night, one resident wrote to the supervisors in May. My whole house shakes, my children are disturbed from sleep, my pets are afraid to be out in the yardcan you please help us. “I have SUFFERED from vertigo for years, another resident wrote in June, referring to vibrations from drilling at a nearby well pad that she felt in her home. You know in some places they torture people with this kind of low res hum and vibration. Torturebecause that is what it is. Documents also offer a look at the playbook the industry followed to curry favor among Cecil residents. Over the five years before the ordinance was adopted in 2024, Range Resources, the townships only active natural gas well operator with 34 active wells per state records, donated nearly to $300,000 to the community. The money was disbursed throughout the township, the encompassing school district, and local volunteer first responder organizations, and it was spent on festivals, childrens sports teams, a science fair, and CPR training sessions, according to a spreadsheet obtained by Capital & Main through a right-to-know request. Range Resources did not immediately respond to Capital & Mains request for comment. At least one township supervisor has financial ties to Range Resources. Records show Supervisor Darlene Barni has, for many years, maintained an oil and gas lease with the company; she ultimately recused herself from the final ordinance vote but participated in earlier stages of its development and routinely shares pro-oil and gas posts on Facebook. The company also weighed in at multiple stages during the drafting of the ordinance, using experts to testify against existing science that ties fracking to poor environmental and health outcomes and urging town leaders to refrain from enacting a setback as large as 2,500 feet. At least 92% of Cecil Townships surface property would be excluded from future oil and gas development, an attorney for Range Resources told supervisors in a letter. This would have the effect of limiting residents oil and gas royalty payments, he wrote. The attorney said the setbacks were exceedingly restrictive and inconsistent. Though the company currently has no permits under consideration for new well pads, Range Resources is challenging the ordinance with the townships Zoning Hearing Board. This process could take months, and the challenge is opposed by the township, residents, and several local environmental groups. At issue is whether Cecils ordinance is legal. Its a very, very specific question, said Kara Shirdon, who chairs the Cecil Zoning Hearing Board but recused herself for Range Resources legal challenge to eliminate the appearance of bias (Shirdon has been publicly supportive of the setback ordinance.) Though she said shes confident the ordinance will survive, she believes it will strain the townships resources. I think, honestly, the whole entire thing is because theyre pissed and they want to drain as much money as possible out of the township as punishment for not letting them do what they want to do. * * * Michelle Stonemark moved to Cecil township in 2012 after her parents bought around 30 acres there with the intent of housing their children and grandchildren. Her parents, sister, and family friends all built homes next to one another, in succession. And then it was my turn, Stonemark told Capital & Main. Just as I had gotten the drawing . . . we find out that Range Resources had applied to put a well pad in right behind my new house. With around 30 days notice, she recalled, Stonemark and her family found legal help and learned everything we could about fracking, in order to oppose the project. But their effort failed. We didnt have enough time. We were starting from nothing, she said. Drilling at the pad began in 2020 in the midst of the COVID-19 lockdown, as Stonemark, her husband and three children were stuck at home. Today, the well pad, known as Augustine George, sits just over 500 feet from her home, she said, and routinely rattles the walls and windows and sends fumes into the air. She said she and members of her family often experience headaches, nausea, nosebleeds, and earaches. They can feel vibrations from the well pad in their chests, she said. Flaring would go off at any and all times, during the day, at night, she said. Flaring, which involves burning off excess methane, has been linked to asthma and other respiratory conditions. In response, Stonemark launched a Facebook page she uses to serve as an industry watchdog: She posts photos, videos, and documents relevant to the oil and gas industrys indiscretions, and publicly mourns the future she once envisioned for herself in Cecil. As I stand outside on this beautiful morning I cannot enjoy the day, she wrote in one post in May. A foul odor lingers in the air, and the constant low noises pulsate through my ears and head. Stonemark and her husband are also now attempting to intervene legally ad become a formal party against Range Resources challenge to the setback ordinance. Shirdon said she first caught wind of Range Resources plans for a well pad in 2017, less than a year after moving into her home. Since then, she said shes experienced headaches, sinus and respiratory issues, difficulty concentrating and sleeping, and irritability. The part that people underestimate, I think, is how much anxiety it causes, Shirdon said. Every time you feel the rumble, or every time you get stopped on the road, you start to worry, Are my kids being adversely affected by whats going on here? Merle Lesko has lived in his house nearby for nearly 30 years. Lesko said he and Stonemark often jokingly spar over who lives closer to the Augustine George pad. Salmon pink sound walls, dozens of feet high, poke through a line of trees behind his property. Lesko first urged the township to adopt a new buffer ordinance in early 2024, after regularly recording the decibel level emitted by the Augustine George pad at different locations in his house. He moved his bed and the desk where he works based on the lowest noise reading he found in his residencehis basementjust to escape the vibrations that would rattle his house. The noise was so bad, you could hear or feel the noise over a running lawnmower, he said. Theyve taken so many summers from me.” Though it took months of often impassioned debate, the adoption of Cecils ordinance has added fuel to a fight at the state level, where climate justice organizations are urging environmental regulators to increase the statewide oil and setback of 500 feet. In October, the Protective Buffers Pennsylvania campaign filed a petition with the states Environmental Quality Board, pushing for the adoption of an executive rule that would require a 3,281-foot buffer between fracking wells and buildings and water wellsa setback nearly 1,000 feet wider than in Cecils ordinance. There should be a baseline floor of protection for everybody in the commonwealth, said Lisa Hallowell, senior attorney at the Environmental Integrity Project, an environmental nonprofit that helped author the petition. More than 10% of Pennsylvanians lived within a half mile of an active oil and gas well as of 2022, the petition notes. Many share medical symptomsrashes, cancers, sleep disordersand have seen their water supplies affected by fracking, the petition states. Protective Buffers Pennsylvania has been involved in previous attempts to pass tougher statewide setback rules, including the 2023 bill that died in committee, Hallowell said. These efforts never got far. The Legislature has not had an appetite for that, she noted. Indeed, around the time that the 2023 setback bill was circulating through the Legislature, state Senator Gene Yaw of Williamsport, Republican chair of the Senate Environmental Resources and Energy Committee, questioned the need for the measure at all, saying in a public hearing that he had not heard of any links between fracking and cardiovascular, reproductive, or nervous system damage. Yaw has, separately, disclosed personal income from oil and gas companies EQT and Equinor, and won his reelection to the senate in November after accepting thousands of dollars in campaign donations from the oil and gas industry. A group of Democratic senators has announced that they soon plan to reintroduce the 2,500-foot setback proposal. But that bill will face an uphill battle in a divided Legislature. Janice Blanock at home [Photo: Audrey Carleton] After helping cement the setback proposal as law in Cecil, Blanock now wants to see other communities protected. Were hoping this movement goes far and wide, Blanock said the day after the ordinance passed. I think, just the fact that that happened last night, people will learn about it [and think], If they can do it, why cant we? Several months later, as legal challenges threaten Cecils hard-won victory, Blanock remains resolute. She still chokes back tears when she talks about Luke, and still resents having had her concerns about health risks associated with fracking exposure denied by the industry. Its not just about Luke, she said. This is about my other children, my grandchildren, my community, my family, friends, neighbors. Blanock shares photos and mementos of her son Luke. [Photo: Audrey Carleton] They can appeal it, she said of the natural gas companies challenging the ordinance. And then we can appeal it. Were as strong in our resolve to win this as they are. This piece was originally published by Capital & Main, which reports from California o economic, political, and social issues.
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It’s fair to say that 2025 continues to fly out the blocks on a wild mission to bring even higher levels of change, unpredictability, and flux shaping our world. But, as I started writing this on Blue Monday in January, apparently the saddest day of the year, this is not intended as an article lamenting the cultural whiplash we are experiencing within our daily feeds. Instead, it is a more positive perspective on how as businesses and brands, we can not just survive but supercharge in this era of incredible unpredictability. The only constant in a changing world is change itself According to an article by GlobeScan, at the end of 2023, nearly 8 out of 10 people believed that the world is changing too quickly for me. But, quoting the immortal lyrics of the Chalamet-rekindled Bob Dylan, its clear that the times they are-a-changin, and they will continue to change, with the only constant in this forever-changing world being change itself. So in an unpredictable world with a market and consumers that believe the world is changing too quickly for them, what is the role and impact that brands can have to bring belief, partnership, and confidence to the communities they serve as they also reel and react to daily change? The answer in a less sporadic and challenged world would be for a companys chief marketing officer to have a clear brand plan that could be adjusted and evolved upon against fluctuating market conditions. But in this new world order of no real order, having a plan is only as useful as the famous Mike Tyson quote, until you get punched in the face. And in a world where we are all ducking and diving daily, that’s not enough, and a new posture and mindset is needed for the chief marketing officer, or change management officer as their 2025 moniker might become, to supercharge brand impact on a daily changing basis. Optimism is the 2025 driver of confidence Optimism is the core value of our company 72andSunny, and has been since we launched 20 years ago. And in 2025 this is the mindset and driver of confidence that we are seeing emerge amongst some of the global brands that we partner with, and more broadly within those pioneering thinkers shaping the marketing industry at large. The optimism we see is a multi-dimensional energizing mindset that stretches way beyond the dictionary definition of optimism as, the hopefulness and confidence about the future or success of something. Optimism challenges the status quo We see an optimistic mindset that is more ready to challenge the status quo and define new ways of thinking within categories. Whether that is Zurich Insurance creating a global platform What Could Go Right? in an insurance category obsessed with things going wrong, Indeed, championing the need to call out that the world of work isnt working, by creating a global mission to make the world work better and calling out job injustices along the way, or the NFL leading the way to make girls flag football officially a varsity sport in all 50 states. We are seeing the brands that consumers gravitate towards being those that are optimistically challenging convention and bringing new math to the categories and culture they inhibit. Optimism creates unexpected partnerships We see an optimistic mindset that is more open and driven by collaboration across sectors and brands to create unexpected partnerships and noise. From the wonderfully bizarre partnership for the Super Bowl of Wrexham FC and Channing Tatum bringing Magic Mike-inspired comedy to their big game ad for Stok Cold Brew Coffee, to Nike opening its doors to Kim Kardashian and the SKIMS crew as the attempt to bring relevancy back to their product in the world. Curating the collaborations that provoke intrigue and innovation is a masterskill of modern marketeers. Optimism provokes play We see an optimistic mindset that is driving more brands to provoke play and bring a positive energy into the categories they inhibit. On, the running shoe brands latest commercial in a category that is driven by competitiveness and performance flipped the script and brought joy and wonder with the Elmo/Federer campaign created by the equally whimsically named NYC agency The Flower Shop, to e.l.f. curating an e.l.f.time show second screen experience for the Super Bowl to bring a shoppable dose of playfulness to its community during the big game. Optimism drives results And we get excited by this, because in a world where Ipsos believes that only 31% of people are optimistic about what the future might bring, the world of brand and marketing feels like it’s finding its own way to reverse that trend with a mindset that creates momentum and real business change. We see this type of marketing optimism being the unlock for boardroom success from Nikes share point having risen by 6.2% post the SKIMS news, to momentum busting e.l.f. posting well over 20 consecutive quarters of growth. And at 72andSunny, a company whose name is imbued with an optimistic disposition, we are excited to see how our industry can flex and drive this cultural and commercial change in the most unpredictable of years. Chris Kay is president international of 72andSunny. The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more.
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What a time to be alive. Looking at the sci-fi movie canon and the years in which these films take place, were 10 years past Robocop (set in 2015) and 7 years away from Demolition Man (set in 2032). As often as sci-fi serves as inspiration for the tech world, from the AI girlfriend of Her (2013) to an Iron Man-inspired tactical battle suit, so rarely does the tech world regard the thematic warnings underpinning their favorite depictions of the future. I believe in the power and opportunity of tech, and Ive made a career of building applications with integrity. Many emerging advancementsAI-assisted breast cancer screenings, for examplewill change our world for the better. But a few new technologies give me that Danger, Will Robinson! feeling. Here are three of them. 1. Humanoid housekeeping robots Companies like Norways 1X, the U.S.s Figure, and Canadas Sanctuary AI are creating humanoid housekeeping robots, combining robotic hardware with AI-powered software. These robots can receive vocal instruction and translate that instruction to physical action. Astounding! I get the use of these robots in warehouse and manufacturing settings, which are designed to accommodate the human form. Humanoid robots could take on the dull, dirty, and dangerous tasks that are too risky for humans. In the home is a different matter. Aside from a general uncanny valley creepiness, I cant see how these robots would be safe. Current large language models (LLMs) used by AI platforms like ChatGPT arent too difficult to jailbreaki.e., bypassing built-in security guardrails. A jailbroken LLM can be tricked into revealing sensitive credentials and secrets or giving harmful instructions like, say, how to build a bomb or 3D print a gun. Now imagine a jailbroken robot in your home. No thanks. 2. AI social media personas A few weeks ago while scrolling Instagram, I was prompted to try chatting with Instagrams new AI characters. Metas been rolling them out in a stop-and-start fashion since last year, and while theyve been repealed (for the moment) from Facebook, there are still a few on Instagram you can chat with. I think often how technologys principle of eliminating friction has gone too far. Friction and discomfort are necessary in the human experience. To be a person in community is to be vulnerable, to risk showing yourself to others. I worry technology has lulled us into such comfort that the most normal, natural aspects of being social animals have come to feel like a chore, if not a danger. We shouldnt equivocate simulated interactions with human ones, especially for kids, even in the most benign contexts. The less benign contexts are even more grim. Anyone can create an AI agent and say you should use it as your therapist or your girlfriend or financial advisor. Even with whimsical accountslike a Spongebob Squarepants chat agentyou (or your child) is still essentially talking to a stranger. A troubling formula: The humanness of the AI agent makes it feel trustworthy, and the machine-ness of the AI makes it feel unbiased and without agenda. On a broader scale, I worry about these accounts potential for spreading misinformation, not by shouting from the streets of X with a bullhorn, but by whispering directly into our ears. 3. Microsofts Majorana 1 chip Quantum computinganother deeply sci-fi topic is coming into reality. The science behind quantum mechanics is quite dense, but heres a primer. In computing, a classical bit is either a 1 or 0. A quantum bit (or qubit) can be both 0 and 1 simultaneously. The capability of a quantum computer is dependent on how many qubits are powering it. Quantum computers can make many attempts at a problem at once, compared to traditional computers that make one attempt at a time, albeit very quickly. For many, the standard of a quantum relevant computer is its ability to break RSA encryption (aka, the algorithmic formula commonly used to encrypt data) reliably at scale. Many nations are racing to develop quantum capabilities across several verticals and use casesChina, Germany, Canada, the U.S., India, and Japan are leading the way. Theres no way of knowing when quantum will reach a point of commercial or personal viability. That said, Microsofts new Majorana 1 chip represents a significant step toward that reality. The architecture used to develop the Majorana 1 appears capable of supporting a million qubits. For reference, when IBM released the first quantum processor in 2023, it had over 1,000 qubits, and that was a big deal. In 2021, the University of Science and Technology of China debuted a 66-qubit processor that solved a calculation in just 1.2 hours that would have taken a traditional super computer 8 years to solve. My concern isnt for the chip itself. The Majorana 1 is marvelous. My concern is that the world will not be ready for the quantum paradigm shift that Majorana 1 portends. Stepping into a quantum world will require organizations and infrastructure providers of all types to adopt quantum-resistant algorithms to protect our data and themselves against disruption. However, such cryptographic shifts have been historically painful. Many verticals still struggle with migrating to decade-old standards like AES or SHA-2. Our modern world and way of life relies deeply on encryption, and almost certainly nation-state enemies would use quantum capabilities against us if they beat us to the punch. Well see what sticks Its fun to look back in time to failed inventions from the early 20th century. Today, they seem so kooky andcumbersome. So many unique ideas that once appeared to be the next game changer fell flat, then fell into obscurity. I get the same sense about our current era. AI, quantum, and other breakthroughs are forging so many new possibilities, especially as they collide and combine with one another. The technologist in me feels like a kid in a candy store. I only hope the technology that survives serves our interests and individuals and as a species. Lindsey Witmer Collins is the founder of WLCM App Studio. The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more.
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