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Fast Company senior editor Jeff Beer breaks down the price of what a Super Bowl campaign actually costs. Is it still worth it?
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E-Commerce
All live poultry markets in New York City and some of its suburbs were ordered Friday to close for a week after the detection of seven cases of avian flu, which has also hit farms nationwide, led to the slaughter of millions of birds and driven up egg prices. Gov. Kathy Hochul said there is no immediate threat to public health and that the temporary closure of bird markets in the city and its Westchester County and Long Island suburbs comes out of an abundance of caution. No cases of avian flu have been detected among humans in New York, officials said. The order came after birds infected with the virus were found during routine inspections of live bird markets in the New York City boroughs of the Bronx, Brooklyn and Queens. The U.S. Centers for Disease Control and Prevention has said the virus poses low risk to the general public. The agency said there have been 67 confirmed cases of bird flu in humans in the U.S., with illnesses mild and mostly detected among farmworkers who were exposed to sick poultry or dairy cows. The first bird flu death in the U.S. was reported last month in Louisiana, with health officials saying the person was older than 65, had underlying medical problems and had been in contact with sick and dead birds in a backyard flock. In New York, live bird markets where the virus was detected have to dispose of all poultry in a sanitary manner, according to the state’s order. Other bird markets that do not have cases will have to sell off remaining poultry within three days, clean and disinfect and then remain closed for at least five days and be inspected by state officials before reopening. Ahead of the mandatory disposal order for markets with no cases, employees at La Granja, a halal-certified poultry market in Manhattans Harlem neighborhood, raced to sell the remainder of its inventory: around 200 live chickens of different varieties, along with turkeys, quail, ducks, roosters, pigeons and rabbits. Any remaining animals would be slaughtered and given away to employees and longtime customers, according to Jose Fernandez, the owner. Were going to lose money, for now, he said. But the law is the law. They know what theyre doing. The H5N1 strain of bird flu has been spreading among wild birds, poultry, cows and other animals. Officials have urged people who come into contact with sick or dead birds to wear respiratory and eye protection and gloves when handling poultry. More than 156 million birds nationwide have been affected by the outbreak, many at large farming operations that have had to slaughter their entire flocks. Despite growing attention on the avian flu, New York Citys poultry markets appeared to be doing brisk business Friday. Outside the Wallabout Poultry market in Brooklyn, a line of customers took numbers and picked their chickens, which employees snatched from crowded cages, weighing them upside down, before bringing them to a backroom to be slaughtered. Im not worried about any bird flu, said Stan Tara, a 42-year-old Brooklyn resident, as he purchased a large chicken for $22.50. Its the same as you buy from the supermarket. A little more expensive, but at least its fresh. Some animal rights groups, meanwhile, questioned the purpose of a state order that allowed the markets to continue selling fowl, rather than shutting them down immediately. The public is going into markets where no one knows if there are outbreaks of avian flu, then taking home dead birds that may or may not be infected, said Edita Birnkrant, executive director of NYCLASS, which has long raised alarms about conditions within the citys roughly 70 live animal markets. Its ludicrous. U.S. egg prices are likely to remain high past Easter and well into 2025, largely because of avian flu, according to CoBank, a Denver-based provider of loans and other financial services to the agriculture sector. The highly contagious virus has affected nearly 100 million egg-laying hens in the U.S. since 2022. But CoBank said other factors are also causing supply constraints and driving up prices, such as skyrocketing consumer demand for eggs in recent years. Fast-growing breakfast and brunch chains like First Watch are also eating up supplies. Jake Offenhartz, Associated Press Associated Press writers Anthony Izaguirre and Dee-Ann Durbin contributed to this report.
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E-Commerce
Following a cryptocurrency scandal in December 2024, Haliey Welch (aka Hawk Tuah girl) seemed to drop off the map. Months later, shes opening up about what really happened. The trouble started when Welch, who rose to fame after a viral street interview moment last summer, announced she would be releasing her own cryptocurrency memecoin called $HAWK late last year. The token was publicized heavily and quickly rose to a $490 million market cap when launched on December 4. It tanked just as quickly, and its value plunged $440 million in just 20 minutes. Now, more than two months later, we finally have an explanation. How this idea got brought to me, it was supposed to be a long-term coin, Welch explained to Richard Bengtson (better known as Banks), founder of the e-sports brand FaZe Clan, on a leaked episode of Welchs podcast Talk Tuah. (The leaked episode was first reported by Dexerto.) Welch claimed a friend of a friend came up with the idea. Welch, who didnt know much about crypto, trusted his planand that, she said, turned out to be her biggest mistake. Welch recalled this mutual friend acted a little weird on the token launch day. At launch, only 3% of the token supply was made available for trading, while 17% was allocated to presale investors. These early investors collectively raised $2.8 million for their share, but two-thirds quickly cashed out, selling off their holdings for an immediate profit. I feel really bad for all the people that got affected by it, Welch said through tears. “And it just didnt go the way I planned. At the time of the scandal, Bengtson urged Welch to fire her team, calling the token an outright scam. Now, he is again making that same demandbut for an entirely different reason. On February 6, 2025, Bengtson revealed on X that he had agreed to appear as a special guest on Welchs comeback episode under strict conditions, which included not allowing markets to be manipulated by leaking this episodes existence before a resolution was found and finding a real solution regarding the money she made, where that should go, and what to do with the $HAWK project moving forward. So in an attempt to hear Haliey Welchs side of the Crypto scam story, I agreed to do her first podcast back. I had heavy stipulations including; 1) Not allowing markets to be manipulated by leaking this episodes existence before a resolution was found. 2) Her team finding pic.twitter.com/X3TW5nZmtR— FaZe Banks (@Banks) February 6, 2025 But according to Bengtson, someone from Welchs team leaked or inside-traded the token, causing him to call off the episode on the spot. Yesterday, however, the episode was randomly leaked. Though it was quickly taken down, Bengtson wrote, The price of $HAWK is pumping and they completely fucking fumbled the bag, yet again. After calling, again, for Welch to fire her team, he added: Poor girl, its a wonder how she found herself in this position in the first place.
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E-Commerce
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