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Most personal branding advice assumes youre one thing. But what if youre not? What if youre a strategist and an artist, a CEO and a musician, a parent and a community builder? For leaders who live at these intersections, the advice to pick a lane can feel suffocating. I know this tension firsthand. My own path has spanned finance, strategy, leadership development, writing, and creating art. Initially, I worried that showcasing this diversity would appear disjointed. Over time, I realized that my multidimensionality isnt a liability; its part of my brand. The question isnt How do I simplify myself? Its How do I integrate my many identities into a coherent, compelling story? Why This Matters Research shows multidimensionality is more commonand more valuablethan ever. A recent McKinsey study found that half of American professionals now identify with more than one career identity, often blending side hustles with traditional roles. Meanwhile, the Harvard Business Review reports that leaders earn more trust when they reveal dimensions beyond technical skillsuch as creativity, vulnerability, and even hobbies. And as Reid Hoffman and Ben Casnocha argue in The Startup of You, the most resilient brands are those that adapt, iterate, and broadcast a multidimensional story. The challenge? If you dont actively design your personal brand, the world will do it for you, and it will often default to the narrowest version of you. Examples of Multidimensional Branding Done Right Too often, leaders feel pressure to pick one defining trait: strategist, innovator, operator. But the most resonant brands are those that embrace complexity. Here are some well-known examples of multidimensional personal brands that have gotten it right. Bozoma Saint John: The former CMO at Netflix and Uber has a brand that stands for more than marketing expertise. She weaves her identity as a Ghanaian-American, a fashion icon, and a champion for diversity into her professional story. That integration has made her one of the most recognizable CMOs in the world, known as much for her bold presence and narrative as for her marketing results. Lin-Manuel Miranda: A creator who fuses theater, history, and hip hophis brand isnt playwright but storyteller across genres. Reshma Saujani: The founder of Girls Who Code is also a lawyer, advocate, and author. Her personal brand is built on a throughline of bravery in the face of imperfection that ties her varied pursuits together. These leaders didnt collapse themselves into one lane. Instead, they built brands around the connective tissue of their pursuits. A Framework: The Three Cs of Multidimensional Branding So how do you put this into practice? When I work with leaders, I use a framework inspired by The Startup of You to help them embrace, not erase, their complexity. Clarify Your Throughline. Whats the connective idea across your roles? Maybe its expanding access, bridging art and science, or helping people reimagine whats possible. This becomes the anchor of your brand. Curate Your Narrative. Not every role needs equal airtime. Instead of a laundry list, craft a story arc. Example: I started in finance, which gave me analytical rigor. I layered in strategy and biotech, which taught me the importance of scale and innovation. Today, I bring that foundation into leadership development, blending structure with creativity. Communicate Across Contexts. Your brand isnt staticit flexes depending on the audience. On LinkedIn, you can highlight your leadership coaching skills. On your podcast, your identity as a connector and storyteller comes to the forefront. Consistency lies in tone and values, not identical messaging. Together, these steps ensure your brand reflects your wholeness, not just one polished fragment. Practical Tips for Leaders Building a Multidimensional Brand Frameworks are powerful, but they only come alive when translated into daily practice. Many leaders nod along to the idea of integration over simplification, but then get stuck when it comes to LinkedIn headlines, bios, or introductions at networking events. The gap between knowing and doing can make multidimensional branding feel abstract and intangible. Thats why it helps to start small with practical, repeatable actions that align your external signals with your internal story. These arent about over-engineering your brand. Theyre about cultivating habits that make your complexity relatable and memorable. Here are four ways to put multidimensional branding into action: Audit your brand signals. Google yourself, review your LinkedIn headline, and ask: Does this reflect all the sides of me that matter most now? Experiment in public. Post about a project outside your main lane. When I first began sharing my artwork alongside my leadership insights, I was surprised by how strongly it resonated with them. That integration signaled more authenticity than adhering to a single professional script ever could. Borrow language from others. Listen closely to how colleagues describe you. The phrases that recur often point to your authentic differentiators. Tell stories, not resumes. People remember narratives of how you moved between worlds, not a bullet list of achievements. The old model of branding said: be consistent by being narrow. The new model says: be consistent by being authentic. You dont need to shrink yourself to be relatable; you need to integrate yourself to be memorable. So, ask yourself: Whats the throughline that ties together my many identities? How can I share my story in a way that feels both multidimensional and coherent? Because in an era where disruption is constant and roles are fluid, the leaders who thrive wont be the ones who fit a mold. Theyll be the ones who embody the power of andand in doing so, expand what leadership itself can look like.
Category:
E-Commerce
Five years ago, Coinbase CEO Brian Armstrong did a bold thing. He banned political conversations at work. He made this decision because he knows what the job of a business leader is: to deliver for customers, employees, and shareholders. More recently, another executive did the opposite. Jerry Greenfield of Ben & Jerrys fame left the company as part of a row with its parent company over social activism. For Greenfield, political stances are not just part of the company; they ultimately outweigh everything else. This stark difference is very instructive at this time. Amid Americas rising polarization, what stance should businesses take? Many people who think of themselves as social justice activists criticized Armstrong and praised Greenfield. But in reality, for society, Armstrong showed the kind of leadership America desperately needs. The degradation of public discourse is corrosive to society and individual well-being. It might be the greatest social challenge we face today. Government leaders are, all too often, exacerbating this. But businesses canand mustbring Americans together. Years of research have proven this. Studies of intergroup contact theory find that when people work across differences and focus on common goals, they build much greater understanding. Workplaces are often the main places in which this happens, and they benefit from greater cooperation and collaboration. By recognizing how interpersonal trust, the foundation of teamwork, is primarily formed in our workplaces through acknowledgement, respect, and relating, as well as by modeling trustful behaviors, team leaders can manage political discourse,” a 2023 study on political polarization found. They can also “acknowledge the good, and refocus on the mission, culture, and goals that united us in the first place, before polarization became so pronounced. How is this done? Should companies take stands on controversial issues or avoid them? When a stand is taken, will that create an echo chamber of aligned social warriors that alienates the nonaligned? Unite around meaning Businesses must create environments in which people do their best work. Employee engagement drives productivityand its all about how people feel about work. Yes, in this data-driven world, feelings still matter more. Leaders should build cultures that make people feel excitement and connection over shared aims. Decades ago, President John F. Kennedy confronted a perceived threat from Russia, and raging controversies in America about what to do. He responded by motivating people to share a dream of U.S. astronauts making it to the moon. That dream was so compelling that it was faithfully delivered seven years after JFKs assassination. The lesson: focus on big goals and build camaraderie around what it takes to achieve them. Business leaders must set up moonshot aspirations. Lay out what it takes for the organization to get there. Make that the driving force of daily operations. Build focus amid overstimulation Anthropologist Grant McCracken talks about todays culture being concussive. People have so much coming at them at all times that theyre distracted and often triggered. They feel overwhelmed just by being alive. The pervasive complaint of overwhelm is a symptom of this condition. An absolutely essential job of a leader today is to deliberately and methodically pull people out of that morass of overstimulation. Make work the place in which people derive a sense of meaning from achievements that become core to their identity. Create an environment in which they take pride in work well done and beautifully executed. This happens when leaders make clear what the purpose of the enterprise is. That purpose must override everything else. So a leader should ask: Are we in the business of creating the funkiest, most creative ice cream on earth, at scale? If that’s the purpose, then everything else comes second. You dont divide the company, customers, workforce, corporate partners, suppliers, or anyone else over issues outside that purpose. Over the years, I have noticed that the happiest people I know are a bit obsessed with their work; they find meaning and joy in what they do. The CEOs job is to foster this environment. One where a sense of purpose and meaning comes from being part of an organization larger than themselves, and where it is clear to everyone what the relevant beliefs, mindsets, and mental models are. At its core, the job of culture is to find that which unites people. With political extremism and violence endangering Americas future, the nation needs workplaces to step up. There, leaders can create clear, positive cultures, capture peoples attention, and help them rediscover what its like to come together.
Category:
E-Commerce
Colleagues are a critical part of what makes your work experience enjoyable and meaningful. You interact with your colleagues and (in the best of cases) create a neighborhood of peers that you can rely on both to push the work forward and to share the joys and tribulations of the workday. Thats why annoying colleagues can be a particular thorn. When you have a peer at work that you dont want to deal with, it disrupts the flow of your day and diminishes your intrinsic enjoyment of work. So, what can you do to deal with annoying coworkers? A lot of that depends on what is making them annoying. Here are a few possibilities. Missing social norms One thing that can make a colleague annoying is that they just dont understand the social norms of the office. This is particularly likely to be true of people who are new to your organization and especially those who are new to working in general. Also, these social norms can be very hard to pick up when the company works remotely. You might want to help these colleagues get acclimated to the workplace. Talk to them about what colleagues expect in the organization. Offer to give them feedback on the interactions you witness in meetings or group gatherings. Give them a heads-up about upcoming situations. The idea here is that annoying colleagues are particularly annoying when you feel like there is nothing you can do to avoid them. By becoming a proactive part of the solution, you are giving yourself some agency that will make your colleague feel less like a rock in your shoe. Lack of trust Some colleagues are annoying, because you flat-out dont trust them. You suspect that they are using any information they obtain to get ahead at the expense of others. Perhaps they have the ear of leadership and tend to badmouth members of the team. They might even try to take more credit for projects than they deserve. This is a hard one, because you have to be able to engage with your peers to get your work done. For one thing, if you witness a colleague doing something that undermines your trust in them, find a time to talk with them. It is possible that they are insecure and doing some of the things they do to feel successful. They may not even realize that others have picked up on what theyre doing. The aim is to try to convince your colleague that playing with the team is likely to help them to be more successful than undermining the team. If you do have this conversation, focus on the observable facts without implying a motive. Tell them what you saw them do and allow them to talk to you about why. Hopefully, the conversation will improve that colleagues future behavior. Of course, if they deny having done anything wrong, it reinforces your lack of trust. If you do have a colleague who is truly untrustworthy, try to avoid engaging with them more than necessary. Hopefully, their supervisor will have some sense that this person isnt trustworthy and will provide some feedback to correct their behavior. Machiavellian individuals in particular may treat their peers poorly, but suck up to leadership. Still, your best bet is to steer clear and focus your efforts on your trusted colleagues. Social awkwardness and neurodivergence Some people are just socially awkward. They mean well, but they dont pick up on the social cues that others use to know that a social interaction isnt going well or they should leave someone alone. Some (though not all) of these socially awkward individuals may be on the autism spectrum. There are two things to do here: First, give some grace. If youre fortunate enough to be socially skilled, you may not realize how hard it is to be socially awkward. Everyone wants to feel some connection to their colleagues, and your socially atypical and neurodivergent colleagues have a particularly hard time sustaining those connections. Being a good colleague and friend is going to improve their work experience (and yours). As you befriend these colleagues, talk with them about whether they would appreciate you letting them know if theyre being a bother. Often, they will value getting more direct feedback about when an engagement has gone awry. That way, you can help them and also redirect interactions before they become annoying. AITA? If several colleagues are being annoying, it could be a run of bad luck, but there is also a significant chance that the problem is you. Reflect a bit on the way you engage with your colleagues. Are there things youre doing that may rub them the wrong way? If you cant figure it out, find a colleague you think you get along with well, and ask. If you do figure out (or are told) that you are driving your colleagues nuts, then sit down with your colleagues individually and apologize. Discuss the situation and assure them that you want to be a good colleague and are working to improve. Conversations like that can go a long way toward repairing your relationships with your peers.
Category:
E-Commerce
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