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Reading the news, it can feel like no one is partying anymore. People seem more excited to stay home than go out. Gen Z is drinking less than any other generation. Wellness clubs have replaced night clubs as the go-to spots to socialize. But partying is not dead — priorities have simply shifted, as highlighted in the Evites Pregame Report 2026 released today. The online invitations platform surveyed more than 5,000 party enthusiasts to uncover the hottest trends and the biggest pet peeves for party planning in 2026. As it turns out, partying no longer happens only at the club. It has shifted to smaller, connection-focused affairs. After birthdays and holiday celebrations, watch parties came in as the third-most-popular event types at 49%, followed by book clubs at 43% and celebrating pets at 35%. After all, a dogs birthday party is still a party. Gen Z has been declared generation stay-at-home. But that doesnt mean they arent inviting people over. According to Evite, home-based celebrations are booming as hosts prioritise comfort and intimate celebrations over big blow outs. Post-pandemic, people discovered they prefer deeper, more meaningful connections over crowded events, and as a result their homes have become more central to their identity and social lives, Olivia Pollock, Evites Etiquette & Hosting Expert, tells Fast Company. Theres also a practical component at play. Hosting at home helps keep budgets manageable, 67% of respondents say they prefer affordable, personalized experiences. If they arent going out, a new generation of hosts is instead getting creative at home, turning their apartments into makeshift coffeehouses and planning elaborate themed dinners designed with TikTok and Instagram in mind. If they are hosting outside the home, 69% favor outdoor and nature-based locations, with over half (52%) seeking unconventional venues. In 2025, social media isnt just a tool, it’s the unofficial co-host at gatherings, says Pollock. Nearly a quarter of respondents plan to host content-friendly gatherings specifically designed to share online. That might mean a unique spin on a charcuterie board, a themed tablescape, or even personalized touches like namecards, knowing that guests will definitely want to take a post on their socials. Partying, in whatever form, is more important than ever, particularly at a time when 57% of Americans are lonely. Younger generations are feeling it worse than older Americans, a recent Cigna survey shows. Those figures are unsurprising given that in 2023, only 4.1 percent of Americans attended or hosted social gatherings on a given weekend or holiday, data from the U.S. Bureau of Labor Statistics shows. The antidote would be a nationwide effort to get out and party more. Even if that looks like hosting a wine and cheese night at home or a watch party for the finale of your favorite show rather than shaking ass at the club. It also means showing up. Evite found 62% of respondents cited guests RSVP-ing “yes” and then bailing as a top pet peeve, with ignoring RSVP deadlines just behind at 57%. Hosts also have a role to play. Being underprepared with a lack of details about the dress code or schedule is the cause of headaches for 67% of guests. Not enough food or drinks (49%) and poor scheduling or timing (39%) also are etiquette faux pas. Alcohol, once a party staple, is now less of a go-to, as the sober-curious movement continues to gain ground. Those aged 34 and under are drinking about 10 percent less now compared with two decades ago, according to a 2023 Gallup poll. Half of hosts now strive to offer a variety of beverage options, with soda (48%), crafted mocktails (39%), and tea or coffee (37%)topping the list of preferred guest beverages. In 2026, partying isnt going anywhere. It just looks a little different. The common thread is that people just want to connect, said Pollock. Regardless of the occasion, or the venue.
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E-Commerce
A SpaceX initial public offering might be on the horizon. The aerospace company, run by founder and CEO Elon Musk, is reportedly planning an IPO aimed at raising over $30 billion, according to Bloomberg, which cited people familiar with the matter. The IPO could be as soon as mid- to late-2026 or 2027. In its recent 2026 US Venture Capital Outlook, PitchBook pointed to the rise in space-focused stock listings, citing favorable policies. Fast Company has reached out to SpaceX for comment and will update this post if we hear back. Reaching the $30 billion threshold would make SpaceX the largest IPO in historyand give it a reported $1.5 trillion valuation. Oil company Saudi Aramco currently holds the record, raising $29 billion in 2019. It hit a $1.9 trillion valuation, selling 1.5% of its ownership. Sources cited by Bloomberg claim that SpaceX will hit about $15 billion in revenue this year and estimate $22 billion to $24 billion in 2026. Most of that income is courtesy of Starlink, which has been used by governments and companies alike to provide satellite internet services. Executives at SpaceX have floated the idea of Starlink spinning off and doing its own IPO. However, last year, CFO Bret Johnsen said it would likely be in the years to come. Musk and the companys board have reportedly already started making plans for an IPO, including hiring. The funds would, in part, go toward developing space-based data centers, presumably to help power the enormous computing needs of the AI boom. Stocks rise in space-adjacent companies News of a potential SpaceX listing has led to a spike in share prices of related companies. Take EchoStar Corporation, which sold spectrum licenses to SpaceX this fall. Between two separate deals, EchoStar received $11.1 billion in SpaceX private stock. The companys shares (Nasdaq: SATS) closed up about 6% on Tuesday and jumped nearly 7% in premarket trading on Wednesday. Space transportation company Rocket Lab Corporation saw its shares (Nasdaq: RKLB) close up 3.6% and rise another 1.5% overnight.
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E-Commerce
Its a common experience: you search for white bean soup recipes one time on Instagram, and you are bombarded with white bean soup content on the app for seemingly all eternity. Instagram wants to fix that. Starting today, the companys three billion users can have more control over their algorithm via a Your Algorithm feature. Its not quite Bluesky, or the Instagram of yore that only displayed content from accounts users followed, but it does let users select or unsubscribe from different topics. The new feature, which leverages AI, lets users pick topics they want to see more or less of on their explore page. Users will first be able to see a list of suggested topics that their algorithm thinks they are interested in which they can modify. Users can also share their interests to their stories, allowing their followers to see and even replicate some of their feed. [Image: Instagram] We’re always trying to show people the best possible reels for them. After 2020 [we] slowly started figuring out how to do a good job of predicting people’s interests and showing them reels they’d be interested in, Tessa Lyons, Instagrams vice president of product, says. I think we do a pretty good job today, but we don’t always get it right, and we know that people’s interests change. What we really want to do is give people control over the experience that they have on Instagram. In designing the feature, Instagram had to balance Reels’ utility as a discovery tool with the features that give users control over what they will see. The ideal Reels experience is one that helps you go deeper on the interests you already have and then discover new interests that you might not even know about. And getting that balance right is really important, Lyons says, adding, [your algorithm] is one input we have into your Reels experience. So even if you add a handful of different interests, thats not going to be the only content you see. You’re still going to see other content as well. Lyons also says that the feature can help Instagrams algorithm learn about users and serve them relevant content more quickly; after she adopted a cat and tuned her algorithm to feature more kitten content, her feed immediately updated to include relevant reels. In the past, the algorithm may have needed a few days to understand she wanted to see more. By this same measure, the feature will likely improve the ad experience, as Instagram will be able to surface more targeted content for each user based on the interests they signal. According to Lyons, the inspiration for the feature started as a meme on Threads a couple of years ago, when users started writing posts to their respective algorithms, asking it to connect them with different interests, like writers or books. It was just people expressing what they wanted from their Threads experience. Some of them would say, Dear Algorithm, I just dont want to see politics anymore. Im over it, Lyons says.
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E-Commerce
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