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After a bit of an uptick during COVID lockdowns, the percentage of Italians who read for pleasure dropped back to one of the lowest rates in Europe. In 2022, just 35.4% of people over the age of 16 read at least one book for a reason other than school or work. Aiming to help everyone rediscover the joy of reading, Italian hypermarket chain Bennet is turning everyday food packaging into a pint-sized literary platform. Its new Good To Read Packs provide a taste of celebrated novels, with excerpts printed on milk cartons, boxes of rice and tea, cans of beans and packs of biscotti. Authors currently on offer include Flaubert, Salinger and Murakami.As Bennet underscores in an accompanying campaign, books are vital nourishment for human minds. Beyond the new packaging, the retailer has also expanded its in-store book selection to include a broader range of classics and contemporary bestsellers. The move exemplifies the evolving role of brands in consumers' lives, delivering value beyond their core offerings; by wrapping groceries in literature, Bennet demonstrates that everyday customer touchpoints can be reimagined as channels for cultural engagement and personal growth.
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Marketing and Advertising
Car manufacturers will be able to develop new AI voice assistants for their cars thanks to a new partnership with Qualcomm and Google. Qualcomm announced earlier today that its working with Google on a new AI development system for carmakers. The new version is based on Android Automotive OS (AAOS), Googles infotainment platform for cars. Qualcomm is offering its Snapdragon Digital Chassis with Google Cloud and AAOS to generate new AI-powered digital cockpits for cars. Qualcomm also unveiled two new chips for powering driving systems including the Snapdragon Cockpit Elite for dashboards and the Snapdragon Ride Elite for self-driving features. The new interface will allow car drivers and passengers to interact with custom voice assistants, immersive maps and real-time driving updates. Carmakers can use the new system to create their own unique and marketable AI voice assistants that dont require a connection to a smartphone. Other carmakers have taken steps to try to integrate AI systems in its vehicles. Volkswagen announced plans at CES 2024 that it would integrate ChatGPT in its cars voice assistants across a range of newer models. After a slow start, AAOS now underpins vehicles from several manufacturers including Chevrolet, Honda, Volvo and Rivian.This article originally appeared on Engadget at https://www.engadget.com/ai/qualcomm-and-google-team-up-to-help-carmakers-create-ai-voice-systems-211510693.html?src=rss
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Marketing and Advertising
Ecobee is integrating smart locks into its app. The company doesnt make smart locks of its own, but you can now control Wi-Fi-enabled ones from Yale and August using the Ecobee app. The feature could prevent you from switching apps to let someone who rings your smart doorbell in. However, its locked behind a subscription, so user convenience isnt the only motive here. The integration adds an unlock button from the Ecobee apps live view. So, you can let visitors in from the same screen where you confirm its someone you want coming inside. (Handy!) The Ecobee app also allows you to lock your doors automatically when you arm your security system. (Also handy!) Less handy: Youll need to pay up to enjoy these perks because the feature is locked (ahem) behind Ecobees Smart Security system. The premium service costs $5 monthly or $50 annually. And as The Verge notes, it wont let you unlock your August or Yale devices from Ecobees smart thermostats. This could be a convenient perk if youre already paying for Ecobees subscription service. If not, youll have to ask yourself if its worth a premium to avoid the oh-so-grueling task of pulling up your phones app switcher to jump to another smart-home app. This article originally appeared on Engadget at https://www.engadget.com/home/smart-home/ecobee-smart-home-users-can-now-unlock-yale-and-august-smart-locks-from-its-app-201700926.html?src=rss
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