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An intentionally bad “conservative girl” makeup technique is taking the internet by storm. In the wake of the 2024 election and Donald Trump’s inauguration, an unflattering take on Republican womens makeup style has quickly gained traction online. One of the first videos to go viral was posted by TikTok creator Suzanne Lambert back in November. It has since received five million views. In the video Lambert says, “I noticed that all of the Republican girlies in my comments do their makeup the exact same, gorgeous way, so I thought that I would try to do it myself.” @itssuzannelambert Dont miss the surprise at the end! Let me know how i did Redneck Woman – Gretchen Wilson According to Lambert, the “conservative girl” look is defined by thick, clumpy mascara, mismatched and cakey foundation, poorly lined and half-filled lips, and a final touch of smudged, cracked-crayon black eyeliner. “We really want our makeup to cling to any dry spots and accentuate any texture,” Lambert says in the video, which is set to Gretchen Wilson’s song “Redneck Woman.” “It’s giving drained, it’s giving dusty,” she adds. While the look may ruffle some feathers, for others, its spot on. This got uncanny the moment you put on the blush, one person commented. I think this just reverse psychology taught me how to do makeup. The “conservative girl” makeup trend continues to snowball online. Turning myself into a republican in honor of Trump saving TikTok, one creator posted last month, following a similar-style tutorial. Turning myself into my republican self in an alternative universe, posted another. @duhparis Just playin ! #fyp #makeup #makeuptutorial #donaldtrump #tiktok #republican #trump #grwm Redneck Woman – Gretchen Wilson On the surface, its just makeup, but scratch a little deeper and this trend highlights a country divided across generational lines. Exit polls show that 53% of female voters backed former Democratic Vice President Kamala Harris, while 45% supported Republican candidate Donald Trump. Among young women, Harris led by 18 points. If older Republican women wont take political advice from their Gen Z counterparts, maybe they could still take a few makeup tips.
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E-Commerce
Roblox shares dropped as much as 20% on Thursday after the gaming company reported disappointing fourth quarter results in bookings and daily active-user figures, creating fear that the growth in the gaming platform is slowing after years of progress. Roblox reported bookings of $1.36 billion for the fourth quarter, missing the expected $1.37 billion that was predicted by analysts polled by LSEG. Daily active users fell to 85.3 million in the fourth quarter, compared with 88.9 million in the third quarter. Hours totaled on the platform also fell in the fourth quarter, to 18.7 billion from 20.7 billion in the previous quarter. The company did report revenue up 32% year-over-year, and a 21% year-over-year growth in bookings. But despite the fact that Roblox is set to achieve its third-consecutive year of around 20% growth in bookings, the gaming platforms fourth quarter report left investors disappointed with its modest projections falling below estimates. Roblox forecasted annual bookings between $5.20 billion and $5.30 billion, with the midpoint slightly below market expectations of $5.27 billion. The company reported a consolidated net loss of $221.1 million in Q4, and a full-year net loss of $940.6 million. As a response to these challenges, the gaming service plans to develop enhancements to its platform and bring them to the market in a timely manner, according to a press release from the company. In the earnings release, CEO David Baszucki said, As we aim to support 10% of the global gaming content market, well continue investing in our virtual economy, app performance, and AI-powered discovery and safety, empowering creators and enhancing the user experience. Roblox said in a letter to shareholders that it expected first-half growth to be stronger than second-half growth. The company noted that it is working diligently on several initiatives that can increase growth in the back half of 2025.
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E-Commerce
Flashes, a photo-sharing app that’s linked to X-alternative Bluesky, launched in beta this week before disappearing from the test store due to what its developer said was technical difficulties. Flashes developer Sebastian Vogelsang said in a Bluesky post that Apple’s engineering team is working on a fix. Apple didn’t immediately respond to Fast Company‘s request for comment. Flashes, which was revealed last month, supports photo posts of up to four images and videos up to one minute long. Items posted on Flashes will also appear on Bluesky. Comments from Bluesky users on the posts will appear back on Flashes. Flashes could be attractive to users who want to veer away from Meta’s social media ecosystem and other Big Tech platforms. A way to do that, many believe, is through open social media ecosystems. That way no one person is mean to control it. Bluesky, which is built on the open source AT Protocol, took off as more and more people seemed to become dismayed with Musks shift to the political right. Bluesky has amassed nearly 31 million users so far. Thousands of curious testers flocked to try out the Instagram alternative by Vogelsang. TechCrunch reported that 3,500 users signed up for Flashes within its first hour before it closed off.
Category:
E-Commerce
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