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Going against the (malted) grain of Dry January, one of Japan's largest secondhand book retailers has partnered with a Saitama-based brewery to launch a limited-edition beer. Unlike traditional boldly-flavored IPAs, BOOK IPA takes a more subtle approach. COEDO's brewers deliberately toned down the bitterness while maintaining herbal and citrus notes, with an alcohol content of 6% that aims to 'open the senses' without overwhelming them.The collaboration, launched on 20 January 2025, brings together two companies with complementary approaches to sustainability: ValueBooks through its secondhand marketplace that extends the lifecycle of books, and COEDO through its practice of upcycling local ingredients like sweet potatoes in its brewing process. A preview campaign generated significant interest, with over 5,000 customers signing up in July 2024.BOOK IPA's label was created by illustrator Kyoka Tanno, who also designs book covers. Priced at JPY 1,650 for a three-bottle set, the brew represents the first of what ValueBooks hopes will become a series of reading-optimized beers, with future releases planned to match different literary genres. The partnership highlights how brands can find shared values in unexpected places in this case, combining circular practices from publishing and brewing to create an experiential product appealing to their overlapping audiences.
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Marketing and Advertising
Just Salad is serving up a new recipe for customer satisfaction with Salad AI, a tool that takes the guesswork out of ordering a customized salad. Acting as a thoughtful personal chef, it inquires about the user's dietary preferences, nutritional goals and flavor cravings through a simple survey in the brand's mobile app. Whether they're following a vegan diet, watching their carbs or seeking some crunch in their lunch, the AI assistant processes these preferences to suggest four salad creations, complete with personalized dressing recommendations and nutritional details.Salad AI plays into the continued demand for food options that align with people's highly personal tastes, health goals and values. It also introduces them to new flavor combinations they might not have discovered on their own a smart way for a fast-casual restaurant chain to fend off gastronomic ennui. The tool simultaneously reduces decision fatigue while offering customers a seemingly limitless, just-for-you abundance. With the unparalleled levels of customization that AI brings, how will your brand deliver exactly what customers want, before they even know they want it?
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Marketing and Advertising
Old-school Doom fans have something new to chew on until The Dark Ages arrives. Doom + Doom II, the latest in a long line of rereleases of the two id Software classics, was updated on Tuesday with multiplayer mod support. And balance was restored in Hades. At launch in August, the bundle available for PC, PS5/PS4, Xbox Series X/S and Switch supported mods and multiplayer, but not the two together. The games second update, which Bethesda pushed on Tuesday, only adds multiplayer mod support if everyone in your match does a little planning. First, hosts need to activate each mod before entering the multiplayer menu. In addition, all players in the match have to subscribe to the same mod before joining. Only mods authored with Vanilla DOOM, DeHackEd, MBF21 or BOOM are compatible. Doom: The Dark Ages is set to launch on May 15. It takes place in the medieval wastelands of Hell and adds new goodies like mech battles and a ridable cyber dragon. If that isnt an elevator pitch for a Doom game, I dont know what is. This article originally appeared on Engadget at https://www.engadget.com/gaming/doom--doom-ii-now-supports-multiplayers-mods-214215269.html?src=rss
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Marketing and Advertising
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