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The Twitch subscriber crown is back in Kai Cenat's hands, with the creator ending his month-long subathon at almost 727,700 subscribers, CNBC reports. He more than doubled the record of 326,650 subscribers VTuber Ironmouse set in September, who had, in turn, overtaken Cenat's number one spot a competition I am suddenly very invested in. Cenat not only streamed every day during "Mafiathon 2" in November, but did so 24 hours a day. He was joined by a cast of characters that feels like the lead up to a bad joke: What do Snoop Dogg, Bill Nye the science guy and Kevin Hart all have in common? They were guests on Cenat's livestream I warned you it would be bad. But, seriously, he managed to stream for 30 days thanks to these guests and takeovers from his team that allowed him to sleep or go to the bathroom without a camera joining. Twitch subscribers pay $5 for ad-free viewing and exclusives and, even with Twitch taking a serious cut, Cenat likely made upwards of $3 million. He stated that 20 percent of his proceeds will go towards a school he's building in Nigeria. Cenat currently holds 15.4 million followers on Twitch and 6.79 million followers on YouTube. We'll have to wait and see whether Ironmouse tries to reclaim the crown. This article originally appeared on Engadget at https://www.engadget.com/social-media/kai-cenat-takes-back-his-twitch-subscriber-record-during-month-long-livestream-143006215.html?src=rss
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Intel's second-generation Xe2 Arc GPUs are real, and once again, they could be compelling options for gamers looking for capable video cards under $250. Confirming leaks from the past week, Intel today unveiled the $249 Arc B580 and the slightly less capable $219 B570, both of which target 1,440p gaming. They feature the company's new XeSS2 AI capabilities (which are also coming to the older Arc cards), including Super Resolution upscaling (like the original XeSS), frame generation and low latency modes. The goal, according to Intel, is to deliver more performance per dollar compared to NVIDIA's $299 RTX 4060 and AMD's Radeon 7600. It's a noble pitch, but one that's also a repeat of what Intel attempted with its previous Arc GPUs. We liked those cards well enough, and the company was diligent about rolling out driver updates, yet that hasn't stopped its overall GPU market share from falling to zero percent. I'd wager many gamers didn't want to take a chance on Intel's hardware and software when NVIDIA and AMD's offerings were battle tested and just a bit more expensive. Intel The power bump from the Xe2 cards might change the situation for Intel, though. The company claims the B580 is on average 24 percent faster than its previous A750 Limited Edition GPU in 1,440p with ultra graphics settings, and it also has a 10 percent lead on NVIDIA's RTX 4060. (Intel's benchmarks show the B580 performing 43 percent faster than the RTX 4060 in Cyberpunk 2077, but at the same time it's nearly 20 percent slower while playing RoboCop: Rogue City.) Intel Spec-wise, Intel's new GPUs should keep up with the demands of 1,440p-focused gamers. The B580 features 20 Xe cores, 20 ray tracing units, 12GB of VRAM and a 2,670 MHz clock speed. The B570 comes in with a bit less all around: 18 Xe cores, 10GB of RAM and a 2,500MHz clock speed. I'd wager most people would be better off spending the extra $30 for a bit more future proofing, but 1080p gamers might not see the need for much extra power. In a briefing with media, Intel Fellow Tom Petersen explained that the company learned a lot from its previous GPUs (which also marked the first time Intel seriously worked on discrete graphics since 2010). "With XE2, we have a new hardware platform, and that allows us to deliver higher utilization, improved work distribution, and less software overhead," he said. "So at the end of the day, it's all about getting software efficiency up so that we can deliver the benefits of the hardware we're building." Intel At the very least, Intel's new XeSS AI features are competitive with NVIDIA's DLSS3. The B580 GPU can double the performance of Diablo IV when using XeSS, according to Intel, and the new frame generation feature should be able to push your fps count even higher. Just like NVIDIA's tech, it's not just upscaling graphics from a lower resolution, it's also interpolating entirely new frames. The company's XeSS2 low latency, or XeLL, also improves responsiveness by 45 percent. Intel claims the B580 trounces the RTX 4060 in AI LLM performance, achieving around 20 more tokens per second in Llama 2 and Llama 3.1 workloads. While it would be interesting to see if Intel can ever scale its Arc GPUs beyond the mid-range (the previous Arc 770 was a solid RTX 3070 Ti competitor), I'm honestly more intrigued by how the company is innovating in the low-end. Thanks to the rising complexity of high-end GPUs, the idea of cheap and capable video cards has practically disappeared over the last decade. Intel could win over a loyal fanbase of budget gamers if it actually sticks with its GPU efforts. Intel If you're intrigued by these new GPUs, you won't have to wait long to get your hands on them. Arc B580 cards will be available on December 13 for $249, while Arc B570 models will arrive next month on January 16 for $219. Intel will be making its own Limited Edition version of the Arc B580 (above), but it's leaving the B570 cards up to its partners, including Acer, ASRock and Sparkle.This article originally appeared on Engadget at https://www.engadget.com/gaming/pc/intel-unveils-its-budget-battlemage-arc-gpus-with-xess2-ai-features-140027123.html?src=rss
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Marketing and Advertising
Automaker Jaguar hasn't been getting much attention in recent years, but boy has that changed in the last few days! Last week, the company announced that it had chucked out its roaring cat design in favor of a Bauhaus-esque minimalist logo that was met by the public with a fair degree of shock. Now, the company has unveiled the Type 00 concept car (that's a photo, not an illustration) that's vastly different from anything it currently has in production, to say the least. What's most noticeable is the length, especially in the nose, and low roofline. From some angles, the new vehicle looks like a computer render that didn't quite finish, especially the blocky front and rear ends. Other design features are highly futuristic/whimsical like brass bars running down the middle and sides, an oval steering wheel, fold-away interior screens, butterfly doors and a travertine stone "plinth" separating the passenger and driver compartments. Jaguar All of this is part of Jaguar's new "copy nothing" ideology, designed to break away from current models. "When Jaguar's at its best, it threw away the car design rule book and created the E-Type and the XJS. These were objects of desire," said Jaguar's chief creative officer at Miami Art Week. Jaguar Jaguar (which has been owned by India's Tata Motors since 2008) projects that a production version will have up to 430 miles of range and fast-charging that will add 200 miles of range in just 15 minutes. Other specs like acceleration and top speed haven't been revealed, and production models will probably lack some of the exuberance of the concepts. Jaguar The changes have been met with derision from some critics, but Jaguar said the company aims to be disruptive. "We've certainly gathered an awaful lot of attention over the last few weeks," managing directer Rawdon Glover told Sky News. "We need to make sure that Jaguar is relevant, is desirable, is future proof for the next 90 years of its history." This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/jaguar-unveils-polarizing-concept-ev-as-part-of-its-rebrand-133026168.html?src=rss
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