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LG Display is introducing its 4th-generation OLED TV displays today, which manage to not only be brighter than what it showed off in 2024, but also more power-efficient and less reflective. The LG OLED evo M5 was one of Engadget's favorite announcements from CES 2025, thanks in part to the LG Display panels it uses. LG Display's new 4th-generation OLED TV panel can reach a maximum brightness "as high as 4,000 nits," according to the company, which is 33 percent brighter than the previous generation panel. It's worth noting maximum brightness is not the same thing as uniform brightness across the same display panel, but it's still a notable improvement when OLEDs can struggle with brightness. Especially when those gains are paired with better energy efficiency, which LG Display says is "around 20 percent greater" on a 65-inch 4th-generation panel. LG Display The changes to the new OLED's efficiency are due to enhancements to the panel's "structure and power supply system" while the brightness improvements have to do with a clever to tweak to how LG is arranging the LEDs in the panel. The 4th-generation OLED uses a "Primary RGB Tandem structure" which stacks independent layers of red and green light elements with two blue layers. Each layer produces more light which helps improve brightness and "color purity." LG Display is also aiding color reproduction (and presumably purity) with a new film coating that reduces the amount of light reflected from the surface of the panel and light absorbed and reflected inside the panel. The company says all of these developments are in service of making better "AI TVs" but if that doesn't sway you, it sounds like TVs with these new panels should just look better too. The 4th-generation OLED panel will appear in "top-of-the-line mass-produced" TVs this year, and LG Display says the "Primary RGB Tandem structure" will be gradually introduced into Gaming OLED monitors in the future, as well.This article originally appeared on Engadget at https://www.engadget.com/home/home-theater/lg-displays-new-oleds-are-even-brighter-and-more-power-efficient-020010221.html?src=rss
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The Super Bowl tends to be a cultural moment, even for people who don't know an extra point from a safety. This year, if you want to see the whole program, including the halftime show by Kendrick Lamar, there will be a free streaming option. The broadcast will be available in 4K on Tubi, the free ad-supported streaming TV platform owned by Fox. This year marks the first time Tubi will have the NFL's final matchup as part of its programming. Fox Sports announced its plans to mark the occasion of Super Bowl LIX with a "takeover" of Tubi, including not just the livestream of the game, but also a special red carpet pre-show. Tubi will also have a Countdown to the Super Bowl on the NFL channel starting January 28 that will highlight big moments from the championship's history. Super Bowl LIX will be available to watch on FOX, FOX Deportes, Tubi and Telemundo, as well as on NFL digital properties, without requiring any paid-TV authentication. The game takes place on February 9.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/tubi-will-livestream-the-2025-super-bowl-for-free-in-4k-232831563.html?src=rss
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Marketing and Advertising
We're nearly a month into 2025, and it's time for another flagship smartphone announcement. Samsung's first Galaxy Unpacked event is on the books for January 22, and like past years, you'll be able to watch along from home. All signs point to the event including the launch of One UI 7 and a new lineup of Galaxy S25 phones (including Ultra, Plus and regular models) at the very least. The new phones are more or less guaranteed to use Qualcomm's Snapdragon 8 Elite chip, and sport some amount of design tweaks, and new colors. One UI 7 was technically already announced at a Samsung developer event in 2024, but Unpacked should give the company to dig in to more of the details of how the operating system revamp will actually impact using the company's new devices. Beyond that, Galaxy AI will be featured prominently, based on Samsung's original announcement of the event, and it seems possible the company could include an update on its wearables and more information about Project Moohan, the headset it's developing for Google's Android XR platform. The event begins at 1PM ET / 10AM PT in-person in San Jose and online everywhere else. If you plan on watching, you can find a stream on Samsung.com, in Samsung's Newsroom, or watch along right here in the YouTube video below. This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/how-to-watch-the-samsung-galaxy-s25-unpacked-event-211629281.html?src=rss
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