The Lamborghini of baby strollers is literally a Lamborghini.
Luxury carmaker Automobili Lamborghini is getting into baby gear by partnering with the British nursery brand Silver Cross for a limited-edition stroller called the Reef AL Arancio. Just 500 of the strollers will be made and each comes with a numbered edition plaque. Silver Cross calls it a super stroller, and it retails for about $5,000.
[Image: Silver Cross]
The stroller’s design borrows from the Lamborghini’s foundations, Silver Cross says, with an automotive-inspired brake pedal, hand-finished handlebar, and high-performance suede with Italian leather details. It comes with a high-gloss polycarbonate carry cot, full suspension wheels, and a cup holder. Lamborghini badging uses the Italian company’s script wordmark, and its bull-and-shield logo is incorporated throughout.
The design process for the Reef AL Arancio took more than two years and included meetings with the Automobile Lamborghini design and licensing teams and visits to Lamborghini showrooms to draw inspiration. The finished product is designed to mirror the intricacy and faceted nature of the vehicles, Silver Cross says.
[Image: Silver Cross]
While babies aren’t impressed by luxury brands, their parents increasingly are. High-end baby gear like smart cribs, electronic bottle warmers, and pricey strollers have proliferated as fertility rates have fallen and the age of first-time mothers has risen. With parents having fewer children at older ages, they have more to splurge on their kids; some, apparently, are even willing to drop $5,000 for a one-of-500 stroller.
In 2020, Bentley Motors announced its own officially licensed kids bicycle and stroller tricycle brand called Bentley Trike, created in collaboration with Posh Baby & Kids. With the Lamborghini stroller, now your baby can travel in style with luxury car-branded gear all the way from the crib until the training wheels come off.
