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Billionaire entrepreneur, NBA owner, and CEO of Wonder Marc Lore reveals that he plans all his meals with AIand he loves it. Its just one part of his vision for transforming peoples relationship to food and health. His startup, Wonder, has already acquired Blue Apron, Grubhub, and the media brand Tastemade. Lore shares how these acquisitions and embrace of personalized AI-driven dining are all laddering up to a superapp for mealtime. This is an abridged transcript of an interview from Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with todays top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode. How do you describe what Wonder is? At the core, Wonder is a vertically integrated food-delivery platform. So think Grubhub, but we actually own the restaurants. So we both do the delivery, we own the restaurants, and we cook the food. That enables us to have a superior delivery experience. So out of a single, 2,800-square-foot kitchen, we can cook 30 different restaurants across 30 different cuisines, so everything from a high-end steakhouse, Bobby Flay Steak, José Andrés, Spanish tapas, burgers, barbecue, Chinese, Mexican, Italian, Middle Eastern, Thai, 30 different cuisines with only two pieces of electric cooking equipment. It’s set up more like a micro-fulfillment center. All the food is fresh and it’s cooked to order. How does one kitchen offer hundreds of menu items and operate with as few as two staffers? You’re not reheating frozen food. So are you using different kind of equipment, different kind of processes, all of that? Yeah, it’s different equipment, different processes. The proteins are sous vide, so they’re par-cooked. They sit in a tank of hot water. Restaurants do something similar, but we do that ahead of time so we’re able to finish a steak in six minutes to perfect temp every time. We’re able to cook a pizza in 90 seconds. We can cook pasta without water. We’ve invented new ways of cooking food where we can replicate the quality, but also do it with a lot less labor. And the benefit for consumers is being able to order from multiple restaurants in a single delivery so you can order from five different restaurants and get it all delivered hot in under 30 minutes. When I asked you how you describe what Wonder is, I was curious which direction you were going to go in because your history and part of Wonder is sort of the tech side, and there’s been talk about being a superapp, which is kind of a buzzy term these days. So can you square those things for me? The bigger vision is a superapp for mealtime, meaning all the ways in which a consumer might want to consume food. It could be first-party through Wonder, it could be from your local restaurant delivered via Grubhub, it could be a meal kit from Blue Apron, it could be groceries, it could be even restaurant reservations, so all the ways in which you eat. The reason why we want to capture all those occasions is because we’re building this AI-based platform wrapper around it that’s going to, in the future, be able to autonomously feed you according to your budget and health goals. Autonomously feed you. So I’m not going to decide what it is I want to eat. The AI is going to tell me what I want to eat or what I should eat? AI will learn your food preferences better than you do yourself and that you’ll be happy to rely on AI. So personally, now about 90% of my meals are all AI derived. So AI tells me what to eat for breakfast, lunch, and dinner. That’s the oatmeal that I was explaining to you this morning. I should ask you to tell everybody what you had for breakfast this morning. You told me this story before I started recording, and I was compelled by the specificity of it. It was steel-cut oatmeal with fivenot four, not sixfive raw walnuts, two tablespoons of flaxseed, two tablespoons of chia seed, half a banana, and half a teaspoon of cinnamon. It’s your custom recipe. But just because that’s what you had today doesn’t mean that that’s what AI’s going to tell you to have tomorrow. No, but I rate it very highly, so AI does know I do like to eat that, so I do get that quite often. I basically get my blood work done. I have my Oura ring, my blood glucose monitoring, all the blood results, all the biomarkers, all the data gets fed to AI. I set health goals, and based on the health goals and based on the foods I love, it basically tells me, Okay, well then eat this for breakfast, eat this for lunch, eat this for dinner. In the future, if I go out to a restaurant for dinner, AI will be able to tell me what to order off the menu because now we have 375,000 menus via Grubhub. So that’s the future. It’s pretty technocratic though, right? A lot of people take joy in sort of choosing what to eat, or being . . . I don’t know, trying something different that maybe they didn’t know they liked. I mean, based on my own personal experience, I love it. I can’t imagine having to think about what I want to eat because it knows the ingredients you like and so it comes up with different meals that are new and you’re like, “Wow, I never even thought about eating this,” and then you wind up liking it, so the variety’s there. It remembers every great meal you’ve ever had. So if I rated something 9.5 six months ago, I forgot it two weeks later. AI doesn’t forget. And so these great dishes get rotated. If you leave it up to me, I’m thinking of the same three things, probably what I had yesterday or the day before, and maybe a couple other things. The brain, it’s not good at remembering all the great meals you’ve ever had, but AI doesn’t forget. So think about it not as a computer telling you what to do, but it’s really a better version of yourself. It’s sort of like if you could capture the best of your brain’s abilities to think about food, that’s AI. And when you talk to the celebrity chefs you deal with, José Andrés or Bobby Flay or Marcus Samuelsson, and you tell them this story, are they like, “Oh, that’s great,” or are they like, “Well, wait a minute, that’s what we bring to it? No. I mean, it doesn’t change. hink about it. You could as an artist, as a creative, as a chef, create a bunch of dishes that you hope resonate with people, and then each individual person’s AI is going to have different preferences, and it’s going to prefer certain meals over others. So nothing changes. The creative canvas is still necessary. It’s still valuable. It doesn’t change that at all. What it does change is having to go to a restaurant and having to spend time, look at the menu, look at everything. I mean, it’s just, boom, there it is, get this. AI knows you better than your partner or better than your best friend. You might have biomarkers that have issues. I had low iodine, I had high mercury. I don’t have to think about it. AI is giving me kelp to fix my iodine. I’m not getting tuna because I have high mercury. It’s taking care of all these health issues in the background without having to think about it. So it’s like my personal food critic and my personal doctor working together to give me what’s ideal. It’s really fascinating because it’s able to fix your health issues but still get good scores. So number one, you have to love the food. Okay. Now, given the foods you love, AI, you have to now make Marc healthy. And so AI does these little things, and I see it trying things that are a little bit more healthy, and I give it a bad rating. It’s like, “Okay, he doesn’t want to. . . . That’s too healthy for him,” right? And so it’s found a really nice happy medium now where I love every meal, and I’ve never been healthier, and I’m not having to think about what I want to eat. I don’t spend any time on it. I sit down. It’s a great meal. I mean, this is the future.
Category:
E-Commerce
As Americans are having fewer babies, the White House has been gathering ideas on what can be done to increase the birth rate. The New York Times reported that one of the ideas is a $5,000 baby bonus to entice women to have more babies, received after delivery. Other ideas being entertained to start a baby boom include: reserving 30% of scholarships for the Fulbright program, the prestigious, government-backed international fellowship, for applicants who are married or have children; government-funded programs that educate women on their menstrual cycles, so we understand when we ovulate and conceive; and a National Medal of Motherhood awarded to mothers with six or more children. While President Trump and his administration want a baby boom, none of these ideas address the root causes of why Americans arent having babies and why the annual birth rate is at a record low. Mothers don’t need a medal, they need meaningful family policies. If Trump truly wants a baby boom in his administration, heres what the government can focus on delivering for all Americans: better maternal healthcare, national paid leave, affordable childcare including not ending Head Start, better public education including not closing the Department of Education, safer schools,and a better cost of living for all. And sure, the government alone cant solve this problem. As the Edelman Trust Barometer survey reminds us that trust in government continues to decline, business continues to be the default solution for societal issues because it is seen as outperforming government on competence. The pressure on business leaders to step upincluding from their own employeesshows no sign of disappearing, particularly when it comes to how to best support employees and their families. Private-company based solutions to public policy shortcomings will leave millions of Americans out, but its still in business owners’ interests to support the working parents they employ (both moms and dads). In our workplaces, heres a reminder of what leaders can begin to do to help all parents start and expand their families: Support employees with buying their first home One factor in the decline of U.S. birth rates is lack of affordable housing. According to a Clever Real Estate study, 70% of Americans are afraid of an impending housing market crash. And 32% of Americans are afraid they won’t be able to make housing payments as a result of todays economy. Middle-class families in half in less than half of the U.S. can afford an average priced home. And If you cant afford a home, you may be less likely to want to start a family. Heres where leaders can step in: Offer resources and support your employees ability to purchase their first home. Partner with companies like Multiply Mortgage, a Denver based-company that offers employees one-on-one sessions with mortgage advisers, employee education sessions around the home purchase and financing process, and mortgage interest rate discounts of up to .75%. The company partners with a network of 15 to 20 lenders to access discounted interest rates. Homeownership has become increasingly out of reach for many Americans, and we dont expect interest rates to fall to the levels we saw in 2020 ever again, shares Michael White, cofounder and CEO of Multiply Mortgage. White says companies work with them with zero cost to the employer, other than low administrative cost to promote the benefit internally to employees. For leaders, this can be a win-win. Employees who own their home and put down roots into a community are far less likely to leave your company and relocate somewhere else. Partner with other companies to solve the childcare crisis A recent Lendingtree study showed that it costs close to $300,000 to raise a child in the U.S. today, from the time they are born until they turn 18 years old. Costs have jumped 35.7% versus when the study was conducted in 2023. One of the biggest drivers of costs continues to be childcare, which is close to $18,000 a year. In places like the District of Columbia, Massachusetts, and Hawaii, the cost is closer to $25,000 a year. A $5,000 baby bonus (which may also be taxed) would hardly make a dent in that cost. According to a recent HiBob report, only 15% of companies surveyed provide childcare-related benefits. Leaders can step into help solve another root cause then it comes to why Americans are having less babies: the childcare crisis. Employees need to be able to afford childcare, and have access to reliable, safe options so they can be fully present to contribute at work. Companies can partner with local childcare providers and negotiate a group discounted rate for their employees. They can also partner with Bright Horizons and bring a corporate day care to their location, and help fund the costs. If you cant afford the cost on your own, and are worried about low utilization rates, find other companies to partner with you to build a daycare center in a location that all employees can access. Finally, you can provide a caregiver stipend to employees so that they can use that to pay family members or friends to help take care of their children. For leaders, this can be another win-win. Employees who can be fully present at work, and not worry about whether their children are being well taken care of, are able to make an impact. And we know there are limits to linking childcare coverage to a job. The most important thing an employer can do is to let their employees know they support their roles as parents, by offering support with childcare, and other related benefits, and most importantly, providing them flexibility to be there for their children as needed. Remember to focus on parental leave, not maternity leave The U.S. still remains one of only seven countries that doesnt guarantee any paid family leave. If companies are busy lobbying the U.S. government about lowering tax rates, preventing regulations, drug pricing, fossil fuel incentives, data privacy, and more, they should add paid family leave to that list. Until then, the burden remains on companies to offer leave to parents and help fill this societal gap. As I discuss in my book, Reimagine Inclusion: Debunking 13 Myths to Transform Your Workplace, when we dont offer parental leave, and focus only on maternity leave, we put the burden on mothers to constantly be the primary caregiver. Ill never forget working for a leader who didnt want to create a parental leave policy. His response to me was, Why do we need to give dads time off when they have a kid? Its the mom doing all the work, and the dad is on the golf course using this as vacation time. He needs to be back in the office. According to research from the brand Dove Men + Care, giving fathers time to bond with their child not only helps the other parent, but also later on, can lead to better behavioral outcomes when the child is in school. Fathers who are close to their children are healthier, and have stronger and happier marriages with their partners. In Sweden, the data shows that for each additional month of paid parental leave taken by the father increases the mothers earnings by 6.7%. Imagine the positive ripple effect this can have on our society. Finally, the stereotypes about fathers not helping when a child is born and playing golf, or not being lazy or useless or not good at parenting is not only damaging to fathers, but also to mothers. Its up to all of us to shatter these stereotypes. Leaders need to support more men in taking parental leave, leaving work early to take their kid to doctors appointment to attend that school play, and being a public role model when it comes to all things parenting. And men who are leaders should be doing it themselves. If we want more women to become mothers, we cant leave fathers out of the equation. If the government refuses to address the declining U.S. birth rates with solutions that address the root cause, businesses will need to step up to support parents. Creating a society where we can start and expand our families and support both children and parents is best for everyone.
Category:
E-Commerce
The year is 2014, and Im stuck in Ukraine. I have a particularly antsy mother who wasnt keen on me visiting the country just weeks into Russias attempted invasion, and she is expecting me back home. In Odessahundreds of miles away from the Maidan and the nascent conflictthe worst example of war Id seen was a heated snowball battle between those who wanted to remain Ukrainian and those who wanted to be Russian. The reason Im stuck has nothing to do with Russia: Its bad fog grounding flights at the tin hut airport Im due to fly out of. But with no reliable phone communication back home, I know my family will put two and two together and make five. The problem is allayed when I return to the plush hotel Id been staying at, which was happy to have us pay for another nights lodging, and get on Skype. Im able to call home, explain what happened, and keep them from panicking when I dont step off the plane back in the U.K. as expected. International calls remain prohibitively expensive. And for a generation that doesnt own smartphoneslike my parentsor a country that steadfastly refuses to join the rest of the world on WhatsApp (hello, United States), Skype has proven a lifeline. My use of the platformto call home when stuck in war-torn Ukraine for an extra day, or to check on the status of my sick grandfather in hospital on the sidelines of a conference in the U.S. earlier this yearis very much a first-world problem. But the reality is that the imminent closure of Microsofts digital calling service (which the company attributes to dwindling user numbers and its belief that the same service can be offered through Microsoft Teams) will leave a significant gap for many who depend on it. Im not a Skype power user, but by my own estimation, Ive used the platform at least once a week for the last decade or more. My job as a tech journalist means I frequently call American contacts and sources. The countrys intransigence and refusal, with very few exceptions, to download and install WhatsApp on their cellphones means that unless I want to be hit with eye-watering minute-by-minute charges for calling them for interviews, I need to find an alternative. Since the early 2010s, that alternative has been a rolling Skype subscription to call the U.S.400 minutes per month, landline and cellphones, has proved plenty for me. Shortly, it wont be. Our lives, and our families, are increasingly scattered to the four winds. And in the two decades since its 2003 founding, Skype has helped those families stay connected. Its also helped a good number of people whose jobs involve international interactions do so at a manageable cost. Its notable that mentioning the closure of Skype on a regular roundup of tech news stories I do for a U.K. radio station received the most personal correspondence from listeners. They told me they too were worried about the closure of the service and were seeking out alternatives. Skype has long been unloved, long surpassed by the likes of Zoom andwhisper it quietly, and by tamping down your gag reflexMicrosoft Teams. Indeed, its Teams that Skype is recommending people move to, without realizing it doesnt offer exactly the same experience. But Skype was our little app that could. And its disappearance will be a loss for many beyond just me.
Category:
E-Commerce
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