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UK mobile operator O2 has unveiled an innovative approach to fighting phone fraud: an AI-powered digital grandmother who wastes scammers time with meandering conversations about knitting and family stories. Named Daisy, this Head of Scammer Relations combines various AI models to conduct real-time, human-like conversations with fraudsters, successfully keeping them on the line for up to 40 minutes at a time.O2s campaign arrives as new research reveals 67% of Brits are concerned about being targeted by fraud, with one in five experiencing attempted scams weekly and not just older demographics. While 71% of people would like revenge against scammers whove targeted them or their loved ones, most are unwilling to waste their own time doing so. By deploying Daisy around the clock to answer suspicious calls, O2 is not only preventing scammers from reaching real victims but also gathering intelligence about their tactics to better protect customers.The scam-baiting nana is part of O2s broader Swerve the Scammers campaign, which includes spam-fighting tools and caller identification services. The company blocked 89 million fraudulent texts last year and intercepted over GBP 250 million in suspected fraudulent transactions. O2 is encouraging people to report suspicious calls and texts, giving them the satisfaction of knowing that an AI granny might well launch a counterattack.
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Marketing and Advertising
Spanish fashion retailer Bershka has partnered with Los Angeles-based studio FFFACE.ME to launch what theyre calling the worlds first TikTok clothing collection. Building on four previous releases geared towards Instagram, the new phygital drop features five exclusive designs on t-shirts and sweatshirts primed for sharing on TikTok. Each Wearable Art shirt features a QR code that, when scanned with a smartphone, brings augmented reality elements to life for enhanced videos of the wearer that are optimized for uploading to TikTok.The social commerce collection marks a shift from Instagram Filters to TikToks Effect House platform a move prompted not just by TikToks popularity but also by Metas decision to shut down its Spark platform of third-party AR tools and content. According to FFFACE.ME, the previous semi-digital clothing collabs with Bershka generated over 64,000 pieces of user-generated content and more than ten million online impressions.
Category:
Marketing and Advertising
Twitch is now on the docket for Xs lawsuit against companies that stopped advertising on the social media site. X amended its lawsuit on Monday to include Twitch as a defendant in its lawsuit in a federal court in Wichita Falls, Texas, according to Reuters. The new complaint claims that the gaming stream site owned by Amazon stopped purchasing ads on X at the end of 2022. X alleges that Twitch and other companies conspired with the World Federation of Advertisers (WFA) networks Global Alliance for Responsible Media (GARM) initiative to withhold billions of dollars in advertising revenue from Elon Musks social media company. The plaintiff alleges the boycott violated federal antitrust laws and is demanding a jury trial to settle the matter. GARM also announced its discontinuation two days after X filed its lawsuit. X Corp.s joint lawsuit first filed in August also includes the WFA, the global food manufacturer Mars Incorporated, the drugstore chain CVS and the Danish energy company rsted A/S over the advertising boycott. X also has a lawsuit against the media watchdog group Media Matters for publishing a report showing X displayed ads next to antisemitic content on the platform.This article originally appeared on Engadget at https://www.engadget.com/social-media/x-adds-twitch-to-its-advertising-boycott-lawsuit-215540775.html?src=rss
Category:
Marketing and Advertising
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