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Last month at Meta Connect, Mark Zuckerberg said that Meta AI was on track to become the most-used generative AI assistant in the world. The company has now passed a significant milestone toward that goal, with Meta AI passing the 500 million user mark, Zuckerberg revealed during the companys latest earnings call. The half billion user mark comes just barely a year after the social network first launched its AI assistant last fall. Zuckerberg said the company still expects to become the most-used assistant by the end of 2024, though he's never specified how the company is measuring that metric. Metas assistant isnt the only AI tool thats boosting the companys business. Zuckerberg said that AI improvements in its feed and video recommendations have led to an 8 percent increase in time spent on Facebook and a 5 percent increase for Instagram this year. Advertisers are also taking advantage of the companys AI tools, he said, with more than 15 million ads created with generative AI in the last month alone. We believe that there's a lot more upside here, Zuckerberg said. Outside of AI, Metas Threads app also continues to surge. The service now has almost 275 million monthly users, according to Zuckerberg. It's been growing more than a million sign ups per day, Zuckerberg said, adding that engagement is growing too.This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-ai-has-more-than-500-million-users-220353427.html?src=rss
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Marketing and Advertising
CBS long-standing deal with the Grammys appears to be coming to an end. The Hollywood Reporter announced that the Grammy Awards inked a new deal that will move the music awards ceremony to ABC, Hulu and Disney+ starting in 2027. CBS will still be able to broadcast the Grammys in 2025 and 2026 on its broadcast network and its streaming service Paramount+, where the show has been available for a few years. Then the awards broadcast moves to its new home in 2027. The new deal will also keep the Grammys on ABC and its sister streaming sites through 2036. Getting the Grammys is a huge coup for the Disney media empire. ABC is also the home of the Oscars. The current deal keeps the Academy Awards on its network at least until 2028. The Grammys and the Oscars are also the two most watched awards broadcasts in the television industry. The last Grammy Awards attracted an audience of 16.9 million viewers this year. The 96th annual Academy Awards registered 19.5 million viewers in March, the biggest audience for any award show since 2020.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/disney-nabs-the-broadcast-and-streaming-rights-to-the-grammys-away-from-cbs-214212558.html?src=rss
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Marketing and Advertising
ByteDance's publishing arm is making a strategic move into print books, capitalizing on the explosive growth of #BookTok, TikTok's bibliophile community. The Chinese tech giant's 8th Note Press, which launched as a digital-only publisher in 2023, announced a partnership with independent New York-based publisher Zando to bring physical editions to US bookstores starting in 2025.The expansion comes as TikTok continues to drive unprecedented growth in print book sales. According to the New York Times, print sales for authors with large BookTok followings reached 41 million units in 2024 to date, representing a 23% increase compared to the same period last year. That growth significantly outpaces the broader adult fiction market, which was only up by 6%.The pivot to print acknowledges a crucial dynamic of BookTok culture: influencers prefer physical books they can display on their shelves and hold up in videos. 8th Note Press and Zando aim to publish 10-15 titles annually, focusing on genres that resonate with millennial and Gen Z readers, like romance, 'romantasy' and young adult fiction and on topics that align with whatever is (about to be) trending on TikTok.
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Marketing and Advertising
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