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The TikTok ban may have lasted only a few hours (at least for now), but Meta is still trying to capitalize on its rivals tenuous future. Meta has rolled out a new breakthrough bonus program that offers up to $5,000 to creators who are new to the companys apps. According to Meta, the bonus program is open to US adults who have an existing presence on a third party social app that you can link or already have linked during the application process. Participants will also be required to create a professional account on Instagram and a page on Facebook. If accepted, creators will then be able to earn up to $5,000 over a 90-day period in exchange for sharing at least 20 reels on Facebook and 10 reels on Instagram posted natively within each app within each 30-day bonus period and sharing on at least 10 separate days within each 30-day bonus period. (Meta notes that creators individual payments will be calculated based on an evaluation of your social presence.) Creators will also be able to participate in its "Facebook Content Monetization" program that allows creators to earn money for text and photos posts in addition to video content. Though Meta doesnt name TikTok specifically, the timing of the rollout seems pretty clearly meant to target TikTok creators who arent active on Facebook and Instagram. Its also notable that the terms of the bonus program require creators to post twice as many Reels on Facebook as Instagram, suggesting Meta is looking to boost original content on Facebook specifically. The breakthrough bonuses are just one of the ways Meta is attempting to lure TikTok creators to its platforms. The company is also offering some creators, including those in the breakthrough program, a free one-year trial subscription to Meta Verified, which provides a blue check and extra perks like impersonation protection. The company also recently extended the length of Reels on Instagram, from 90 seconds to up to three minutes, and redesigned the Instagram grid. Meta is also reportedly striking bigger deals with specific, higher-profile creators. The Information recently reported that Meta has been offering some TikTok stars bonuses of up to $50,000 a month in exchange for posting their content on Reels first. A Meta spokesperson declined to comment on the specifics of those arrangements, but said the company recently expanded our investment in content deals to support more creators.This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-is-trying-to-lure-tiktok-creators-with-a-new-bonus-program-220632949.html?src=rss
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Marketing and Advertising
Instagram blocked searches related to a number of political hashtags, including #democrats, #democrat, #jan6th, #republicans and a number of other terms Tuesday. Users who searched for these hashtags were instead greeted with a notice that weve hidden these results" because they "may contain sensitive content." Its not clear exactly how many search terms were affected but users on Reddit reported that dozens of tags were unsearchable. Meta spokesperson Andy Stone blamed an unspecified issue in a post on Threads and said the company was working on a fix. The timing, just days after Mark Zuckerberg took a front-row seat at President Donald Trumps inauguration, understandably prompted speculation that the issue was politically motivated. Zuckerberg recently moved to end Metas fact-checking programs, roll back content moderation standards that prohibited dehumanizing language and slurs targeting immigrants and LGBTQ people. The company also internally shuttered its corporate diversity programs. Stone, however, said the issue affected a number of different hashtags on Instagram - not just those on the left. Indeed, there seemed to be some inconsistency in what was blocked. #Democrat, #democrats and #republicans were reportedly affected, but #republican was viewable. Users reported that #constitution, #johnoliver and #queer were also unviewable. Meta now seems to have addressed most of the hashtags in question, though the company hasnt explained what caused the issue. This, notably, isn't the first time Instagram has inexplicably blocked searches for hashtags. Meta blocked hashtags related to LGBTQ content and labeled it as "sensitive content" for months. The company said earlier this year that was an error, noting that "we do not consider LGBTQ+ terms to be sensitive under our policies. In 2020, Instagram briefly prevented users from sharing posts with the hashtag #blacklivesmatter. The company said it was a mistake and blamed its spam detection features.This article originally appeared on Engadget at https://www.engadget.com/social-media/instagram-blocked-searches-for-democrats-and-other-political-hashtags-195612128.html?src=rss
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Marketing and Advertising
EA's Origin PC client has officially reached the end of the line. The gaming company had previously announced its plans to rebrand the Origin app for desktop players back in 2020 and began rolling out the new EA app in 2022. However, Origin will be completely shuttered on April 17, 2025, as Microsoft ends support for 32-bit software. Anyone still using Origin will need to swap over to the EA app before that date. For those PC players who have not migrated over to the EA app, the company has an FAQ explaining the latest system requirements. The EA app runs on 64-bit architecture, and requires a machine using Windows 10 or Windows 11. (Although Microsoft would really prefer that everybody upgrade to Windows 11 as it sunsets the previous OS.) If you're simply downloading the EA app on a current machine, players won't need to re-download their games. And if you have cloud saves enabled, all of your data should transfer without any additional steps. However, it's always a good idea to have physical backups with this type of transition, especially since not all games support cloud saves, and those titles will need to have saved game data manually transferred. Mods also may not automatically make the switch, and EA recommends players check with mod creators about transferring to the EA app.This article originally appeared on Engadget at https://www.engadget.com/gaming/pc/eas-origin-app-for-pc-gaming-will-shut-down-in-april-191807523.html?src=rss
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Marketing and Advertising
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