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David Droga is a legendary advertising creative and executive. Hes also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet. For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? Its the worlds biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what’s happening and a bellwether of what’s to come, on a global scale. Theres no better time and place to start a conversation about how brands, and the marketing and advertising industries, are approaching AI at this crucial and nascent moment. In this episode, I talked to Droga about what Accentures $3 billion commitment to AI means for his work, how it compares to the first digital revolution two decades ago, where it may be headed in the not-so-distant future, and the impact it will have on the art of persuasion and pop culture. On AI’s existential threats Fundamentally, I think we have to look beyond job preservation. This is not about preserving specific jobs within an agency. What we look at is what it unleashes for the skillsets that you have, and how you can parlay that into new things. AI is going to open up possibilities that we don’t understand quite yet and allow us to do things we wish we could have done, or didn’t anticipate being able to do. And if we have that attitude, then we will move forward. On AI vs human creativity Not all creativity is worth saving. I know that’s a provocation, that’s probably going to annoy some people. But I really mean it, because just turn on the TV. Look at most advertising. Look at most of the stuff that follows you online. Who wrote this shit? Who’s creating this stuff? Does that need saving? A lot of it’s written by something more alarming than AI, which is research and conformity. And that’s why it’s bland. Now, what’s interesting about that is, that it does not erase the need for incredible things, innovative things. Things that touch you and [allow you to] experience the new. There’s always room for things that are really, really wonderful and delightful. That’s where our role as creators and shapers is always going to be needed and necessary. That’s where my optimism is. Listen to the full episode for more.
Category:
E-Commerce
Parents, rejoice: For the first time ever, theres a Lego brick so tiny that you cant see it, let alone step on it. The brick in question is a microscopic sculpture created by U.K.-based artist David A Lindon. Its made from a standard red square Lego, and it looks like one, too, aside from the fact that it measures just 0.02517 millimeter by 0.02184 millimeter (about the size of a white blood cell). As of this month, the brick has snagged the Guinness World Record for the smallest-ever handmade sculpture, measuring four times smaller than the previous record holder. We’ve seen lunar Legos, renewable Legos, and giant Legos, but this brick might just be the most innovative one yetand the process of creating it was almost as unusual as the object itself. The world’s tiniest Lego is the smallest of three micro Legos Lindons created, according to his website. Materials science firm Spectrographic professionally measured each Lego to confirm the Guinness record. With all three sculptures, one smaller than the other, they are so microscopic that even though you know where they are, on the head of a pin, when you look with your own eyes you still cannot see them, Lindon writes. [Image: David A Lindon/Hammond Gallieries/SWNS] Lindon has been creating micro paintings and sculptures since 2021. His past works include a version of Stonehenge small enough to live atop a miniature pushpin, a statue of Beetlejuice thats less than half the size of a match head, and a rendition of Vincent van Goghs Sunflowers that fits inside the eye of a needle. To bring his works to life, Lindon uses a Nikon SMZ25 microscope that requires a foot pedal to control zoom and focus. Then, he works with what he calls micro precision tools and materials such as micro-size pigments, dust, minerals, Kevlar strands, carbon, and carpet fibers to carve and shape his creations. Unsurprisingly, this niche practice presents a host of specific design challenges. In an interview with the BBC, Lindon shared that hes trained himself to work between the beats of his heart to prevent the pulse in his fingertips from destroying his work. To create his record-breaking Lego, he said, he worked 6 to 10 hours each night so as to avoid the vibrations brought on by passing traffic. On his website, Lindon details a slew of other threats to his work, including static electricity, sneezing, coughing, or a breath of wind from an open window. My first Amy Winehouse is still somewhere in our bedroom carpet or stuck on the sole of my shoe, we never found her, Lindon writes. Luckily, he adds, his concentration has since improved, allowing him to hold still enough to create his microscopic works of art. Still, his practice takes time: Each piece may take several months to get right, he says. While the record-holding Lego brick is unlikely to go on sale anytime soongiven that its essentially invisibleit remains a fascinating testament to the human capacity for artistic perseverance.
Category:
E-Commerce
Spring is just around the corner, ushering in new growth, brighter days, and the heady anticipation of summer. For those of us with sizable screen time, springs arrival also means that the dreary weather is no longer an excuse for spending hours doomscrolling TikTok and Instagram Reels until our eyes glaze over. And now there’s an app that can help you feel like it’s spring year-round. Rhys Kentish is a senior software engineer at the London-based app design firm Brightec. Hes spent the past four months building an app that makes users literally touch grass before they can open social media. I was sick and tired of my reflex in the morning being to reach for my phone and scroll for upwards of an hour, Kentish says. It didn’t feel good and I wasn’t getting anything out of it. [Image: courtesy Rhys Kentish] His solution is an app called Touch Grass, currently available for preorder and expected to debut on the App Store for iOS devices around mid-March. The apps premise comes from a jab that gained popularity during the early pandemic, typically used to inform chronically online users that theyd become disconnected from real life. Touch grass [is] used when someone is doing something weird, stupid, or pointless, according to Urban Dictionary. It means they need to come back to reality, they need to get some fresh air and get back in touch with how the real world works. Kentishs app works by allowing users to select their most distracting apps, then blocking said apps by default until the user ventures outside to touch grass. Once they take a photo of grass and submit it to the app, they can then choose the amount of time theyd like their problem apps to be unblocked. Currently, the app uses Google’s image-labeling Cloud Vision API to verify that the grass has, indeed, been touched. However, Kentish says, the app has gone so viral that hes considering training his own image-detection model for cost-reduction purposes before Touch Grass makes its App Store debut. The apps current iteration includes a pixelated 8-bit logo and a grass-scanning screen inspired by retro sci-fi aesthetics. Kentish plans to use a freemium model to support the app, wherein subscribers can pay a fee to block unlimited apps and categories, view their screen time history, and purchase extra monthly skips to get around touching grass (free users get one monthly skip). According to Kentish, 50% of skip purchase profits will go toward wildlife conservation projects in the U.K. The proposition of the Touch Grass app is simple: Before your digital fatigue drives you to embark on a full-on social media detox, maybe just try getting some fresh air.
Category:
E-Commerce
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