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This infographic looks at the appeal of retro logos, the key elements to consider when creating one, and examples from brands. Read the full article at MarketingProfs
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Marketing and Advertising
In November, Transport for London (TfL) announced new steps to regulate e-bikes, but a lack of legislation or power meant that most of the onus fell to e-bike services to do the right thing. Now, Lime CEO Wayne Ting has announced a 20 million ($24.8 million) five-point London Action Plan to help with overcrowding and poor parking, multiple publications report, including UKTN. "The feedback weve received from London residents, community groups and elected officials is why were launching our London Action Plan," Ting stated. "We recognise the need for meaningful investments to accelerate change and improve parking, starting with more funding for dedicated e-bike parking, and additional operational capacity and processes." An investment of 5 million ($6.2 million) will go into creating 2,500 additional e-bike parking spaces. Part of the plan will also include expanding Lime's on-street team to 400 people and aiming to move or collect about 4,000 bikes daily. Plus, Lime intends to use improved AI to confirm proper parking in end of trip photos. The action plan directly responds to TfL's statement at the end of last year. "The new policy sets out that TfL will consider taking action against operators who allow their bikes to be parked outside of designated places on red routes and on TfL land, which includes areas such as station forecourts and bus garages," the organization said. "Operators are ultimately responsible for ensuring their bikes are deployed and parked bikes appropriately." As someone living in London, I can certaintly attest that Lime bikes are scattered everywhere around the city. Lime claims that 49 percent of 18 to 34 year olds in London rent an e-bike weekly. The company also states that 2024 saw an 85 percent increase in annual journeys.This article originally appeared on Engadget at https://www.engadget.com/transportation/lime-announces-25-million-action-plan-to-help-fix-londons-e-bike-chaos-141559309.html?src=rss
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Marketing and Advertising
If there are two things Netflix has been pushing over the last couple years its live sports and games. A large part of this initiative has come through its partnership with WWE to stream live shows. But, starting fall 2025, Netflix subscribers will also be getting exclusive access to WWE 2K video games on mobile. The WWE 2K series first launched 25 years ago and has remained extremely popular. Now, the organization is leaning further into its partnership with Netflix to give the streamer unique access. This announcement comes shortly after Monday Night Raw, WWE's flagship show, began weekly live streams on Netflix in the US, UK, Latin America, Canada and more. It's the first time in over 30 years that the show hasn't aired on a linear TV network. Netflix is reportedly paying WWE $5 billion over 10 years for the ability to air Monday Night Raw and other WWE programs. WWE 2K will join over 100 games currently available in Netflix's library. It also won't require ads or in-app purchases. Subscribers can also check out some of the best games on Netflix include Kentucky Route Zero, Triviaverse and Before Your Eyes.This article originally appeared on Engadget at https://www.engadget.com/gaming/netflix-is-the-exclusive-home-of-wwes-2k-fighting-game-on-mobile-140059055.html?src=rss
Category:
Marketing and Advertising
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