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Users on ChatGPT's free and Go plans in the US may now start to see ads as OpenAI has started testing them in the chatbot. The company announced plans to bring ads to ChatGPT. At the time, the company said it would display sponsored products and services that are relevant to the current conversations of logged-in users, though they can disable personalization and "clear the data used for ads whenever they wish.Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks, OpenAI wrote in a blog post. Were starting with a test to learn, listen and make sure we get the experience right.These ads will appear below at the bottom of chats. They're labeled and separated from ChatGPT's answers. Ads won't have an impact on ChatGPT's responses. Ads won't appear when users are conversing with ChatGPT about regulated or sensitive topics such as health, mental wellbeing or politics. Users aged under 18 won't see ads in ChatGPT during the tests either. Moreover, OpenAI says it won't share or sell users' conversations or data to advertisers. A source close to the company told CNBC that OpenAI expects ads to account for less than half of its revenue in the long run. Currently the company also takes a cut of items bought through its chatbot via the shopping integration feature. Also according to CNBC, OpenAI CEO Sam Altman told staff on Friday that the company will deploy "an updated Chat model" this week.The tests come on the heels of Anthropic running Super Bowl ads that poked fun at OpenAI for introducing advertising. Anthropic's spot asserted that while ads are coming to AI, they wont appear in its own chatbot, Claude.This article originally appeared on Engadget at https://www.engadget.com/ai/openai-starts-testing-ads-in-chatgpt-191756493.html?src=rss
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Marketing and Advertising
Ring aired a Super Bowl ad touting its Search Party feature that didn't quite get the intended buzz. Instead, the commercial scared the pants off of anyone concerned about a mass surveillance state. The feature is advertised as a way to reunite missing dogs with their owners, a noble cause indeed, but Search Party does this by turning individual Ring devices into a surveillance network. Each camera uses AI to identify pets running across its field of vision and all feeds are pooled together to potentially identify lost animals. I've never seen a slope quite so slippery, as the technology could easily be rejiggered to track people. Government: how can we get Americans to accept constant surveillance?Ring: PuppiesAmericans: PUPPIES!!!!!! mark david (@M___D____M_____) February 9, 2026 It's also worth noting that this isn't a new feature. Search Party was first announced last year. In that time it has been used to find 99 lost dogs in 90 days of use, according to Amazon CEO Andy Jassy. Approximately ten million pets go missing in America each year. Many people aren't keen on helping to create a surveillance state for a tool with what looks to be around a 0.005 percent success rate. That percentage is sure to rise with mass adoption, but you get the jist. With that said, many Ring users are looking for a way to disable the feature, as it's enabled by default. Engadget has got you covered. How to Disable Search Party Thankfully, this is fairly easy to do. Just open the Ring app and tap the menu in the top-left corner. Next, select Control Center. Then, tap Search Party and toggle the settings to Disable for both Search for Lost Pets and Natural Hazards. Repeat this process for each camera. PSA: If the Ring search party commercial weirded you out during the Super Bowl, it is very easy to turn off1. In the menu, go to Control Center2. Scroll down to Search Party3. Go into whichever options are available in your area (not pictured)4. Tap the blue icon to turn off pic.twitter.com/L3qaxu2pJQ Nick Veronica (@NickVeronica) February 9, 2026 There has also been some confusion as to what Ring will share with law enforcement agencies. If you want to go a step further, delete all of your saved videos by tapping the History icon and then "Delete All."This article originally appeared on Engadget at https://www.engadget.com/big-tech/heres-how-to-disable-rings-creepy-search-party-feature-185420455.html?src=rss
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Marketing and Advertising
YouTube is launching YouTube TV Plans this week, after revealing the program back in December. These are genre-specific subscription packages that let users opt into a curated version of the service and save a few bucks in the process. Yeah. It's pretty much cable, proving you can't cut a cord if it's made out of invisible radio waves. There more than ten plans available and they are all cheaper than the typical asking price of $83 per month. There's a Sports Plan that costs $65 per month and includes channels like FS1, NBC Sports Network and all of the ESPN networks. Subscribers will pay $72 per month to add some news channels like CNN and CSPAN to the sports package. The Entertainment Plan costs $55 per month and includes networks like Bravo, Comedy Central, FX and the Food Network, among many others. There's a beefier version of this that costs $70 per month and adds in family channels like the Cartoon Network and Nickelodeon, along with news channels. Signing up for one of these plans still provides various perks of a standard YouTube TV subscription. These include unlimited DVR, multiview and the ability to add up to six members on one account. Of course, those with deep pockets can spring for some premium add-ons like HBO Max, 4K Plus and the NFL Sunday Ticket. YouTube Some plans are rolling out later in the week, but YouTube says it could take "several weeks" for every plan to become available. New customers receive a discount for the first three months, which is worth looking into.This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/youtube-tv-launches-curated-subscription-packages-this-week-170710000.html?src=rss
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Marketing and Advertising
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