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Global sports brand PUMA is elevating the early morning run from a personal habit to a communal adventure with its new 5 AM High Drops activation. Launching in Boston, Tokyo, London, Mexico City and other major cities through April and May, the campaign rewards dedicated dawn runners by leaving free pairs of the latest PUMA running shoes at elevated locations along city streets.The initiative transforms the solitary ritual of pre-dawn running into a gamified, social experience. Participants need to check PUMA's local Instagram channels at 5 AM to discover the secret "high drop" locations, then be among the first to reach those spots to claim their prize: a pair of Deviate NITRO 3 or Forever Run shoes. The scavenger hunt element turns routine runs into micro-adventures, and those crack-of-dawn drops make for highly shareable moments: story and badge of honor rolled into one.PUMA's customers aren't just buying products; they're seeking peak experiences and moments of self-transcendence in everyday life. By celebrating those who "re-arrange their lives to chase the runner's high," PUMA aligns with that desire and with a fast-growing cohort of people who view physical exercise as foundational to their identity and emotional resilience.
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Marketing and Advertising
Meta's Oversight Board has deemed Meta was right to leave up two videos reported for hate speech and harassment, though it recommends changes for the company. The decision follows revisions Meta made in January to its Hateful Conduct Policy. The Board started looking into the two posts last August. One of the videos showed a trans woman being confronted in a bathroom by another woman who misgenders the trans woman and asks why they should be allowed to use the women's room. The included caption states that the trans woman is a "male student who thinks he's a girl." The second is of a trans woman winning a track race with onlookers disapproving. That caption similarly calls the individual, a "boy who thinks he's a girl" and names the person (who is a minor). In its decision, the Board claims that "public debate on policies around transgender peoples' rights and inclusion is permitted, with offensive viewpoints protected under international human rights law on freedom of expression." Yes, you did read "offensive viewpoints" and "permitted" in the same sentence. It goes on to state that a majority of the Board couldn't find a strong enough "link" between removing these posts and limiting harm to trans individuals and that they didn't "represent" harassment or bullying. "Transgender women and girls' access to women's bathrooms and participation in sports are the subjects of ongoing public debate that involves various human rights concerns. It is appropriate that a high threshold be required to suppress such speech," the decision continues. The Board states that Meta's recent "hastily announced" policy changes didn't influence its decision but that it is concerned about content and implementation. "Meta should identify how the policy and enforcement updates may adversely impact the rights of LGBTQIA+ people, including minors, especially where these populations are at heightened risk," the Board states. "It should adopt measures to prevent and/or mitigate these risks and monitor their effectiveness. Finally, Meta should update the Board every six months on its progress, reporting on this publicly at the earliest opportunity." The Board also calls out a specific line in Meta's updated policy which states, "We do allow allegations of mental illness or abnormality when based on gender or sexual orientation, given political and religious discourse about transgenderism and homosexuality and common non-serious usage of words such as 'weird.'" It recommends Meta remove the word "transgenderism," a phrase organizations such as the Human Rights Campaign called out as signaling "a disturbing alignment with anti-LGBTQ+ political rhetoric."This article originally appeared on Engadget at https://www.engadget.com/big-tech/metas-oversight-board-criticizes-companys-hastily-announced-hate-speech-policy-changes-120042137.html?src=rss
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Marketing and Advertising
I liked Logitech's MX Creative Console when I tested it last year, but one of biggest issues was a lack of support for specific content creation and other apps. The company has rectified that with a major update now available on the company's Logi Marketplace. It expands the console's compatibility to several key apps including DaVinci Resolve, Adobe Lightroom and Figma. As a reminder, the MX Creative Console is a control panel that connects to your Mac or PC and is designed to speed up creative chores for apps like Adobe Premiere and Photoshop. It's more compact than rival consoles and features a modern design and a pair of slick control dials, along with dynamic display keys that change depending on the app and page youre looking at. A key new addition is support for Adobe's Lightroom, rather than just Lightroom Classic as before. It lets you use the dial controller on the MX Creative Console to straighten images or adjust brightness, contrast and clarity. The buttons can also be set up to do things like rate and flag images for quicker processing. Logitech also worked with Blackmagic Design to get the console working with DaVinci Resolve, a popular editing and effects app that's an alternative to Adobe Premiere Pro. You can now use the console to navigate the timeline, cut, trim and retime clips and navigate Fusion's effects nodes efficiently. It added similar functionality for Apple's Final Cut Pro, while also letting you do precise color grading via the app's Color Wheels. For the interface design tool Figma, the MX Creative Console lets you quickly access essential tools and actions, manage assets, text alignments, spacing and layout adjustments and adjust text size, weight and height with the dial. Logitech got into creative control surfaces in a big way when it purchased Steam Deck rival Loupedeck in 2023. The $200 MX Creative Console arrived a year later, and though it took Adobe nearly seven months to release a major update, support for the new apps makes the console far more versatile. "Adding these highly requested plugins will unlock the MX Creative Consoles potential for a broader range of creative professionals, noted Logitech GM Anatoliy Polyanker. This article originally appeared on Engadget at https://www.engadget.com/computing/accessories/logitechs-mx-creative-console-editing-panel-now-supports-davinci-resolve-and-lightroom-120035406.html?src=rss
Category:
Marketing and Advertising
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