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Drew Barrymore just got her own Pantone colorand as you might expect for a woman who famously once responded to a rainstorm by dancing in the downpour and encouraging others to do the same, its a shade of yellow, the cheeriest primary color.To mark the talk-show hosts 50th birthday, Pantone surprised her last week with the unveiling of Drew Barrymore Yellow, a soft, buttery shade Pantone says was chosen to embody her infectious optimism, creative spirit, and uplifting presencea hue as warm and vibrant as the woman herself.[Image: Pantone]Pantone has released colors in partnership with other celebrities before, like Team Coco Orange for comedian Conan OBrien in 2019, Ultra Black to promote rapper Nass 2020 single of the same name, and Brady Blue for former New England Patriots quarterback Tom Bradys apparel line in 2021. Pantones color for Prince, Love Symbol #2, was chosen as an homage to the color of the purple custom-made Yamaha piano he was supposed to bring on tour before his death in 2016.Getting your own Pantone color is more rare than getting a star on the Hollywood Walk of Fame, and for celebrities, its done out of a need to communicate something about their brand. Color is a language, and every color conveys its own unique message and meaning, Pantone Color Institute vice president Laurie Pressman told Fast Company in an email. When we work with clients its all about defining a color for their brand visual identity that expresses who they are and/or their brand vision.That takes on different forms depending on the goal of the brand, Pressman said, whether its in music, fashion, or production design, its a color meant to be emblematic of a whole creative umbrella of brands. For Barrymore, the challenge was coming up with a color without her help or knowledge.[Image: The Drew Barrymore Show]With Drew Barrymore Yellow, this was an unconventional task, as it was a total and complete surprise to her for her 50th birthday, Pressman said. Normally, an artist would be an integral part of the process, so in this case we wanted to do this more as a symbol of her work and contribution as a creative in film, art, television, and design. We combed through and considered all these contributions as well as her personality to choose a color that reflects who she is as an artist.Already, yellow is used throughout The Drew Barrymore Shows set and promotional assets. In the profile picture for the shows Instagram account, Barrymore smiles while wearing a yellow top and yellow earrings in front of a yellow backdrop. Clearly, shes a fan of the color. Pantone hopes the creamy shade invites thoughts of pleasant relaxation.How its incorporated into the show remains to be seen. Since it was planned in secret and unveiled as a surprise, were still in the early planning stages, Pressman said, but that they expect to work closely with her team to explore ways to integrate this unique color across her show and future brand initiatives.
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Even if you’re a regular Alexa user, there’s a good chance you haven’t discovered some of its most efficient features. Actually, strike that: Theres a good chance youre only using your Alexa device to set timers and play music. But Alexa does so much more! Here are five commands to add to your vernacular that could save you tons of time with regular use. “Alexa, check traffic” Once you link your home and work addresses in the Alexa app, simply asking to check traffic will give the time between your home and office by defaultalways handy when youre heading out the door. You also can ask for traffic conditions to a certain destination. Alexa just told me that traffic from my house to the nearest Whole Foods is sluggishitd take me a whole six minutes to get there. Good thing I saved so much time asking for traffic conditions, eh? Alexa, add jelly to my shopping list Writing a shopping list by hand? A fools errand. Opening an app and typing a list by hand? A suckers gambit. As you notice ingredients running low, just say “Alexa, add [blank] to my shopping list.” The items will appear in your Alexa app’s shopping list, ready for your next grocery run. You can even check what’s on your list by asking, “Alexa, what’s on my shopping list?” before running to the store. “Alexa, announce that its time for lunch” Its 2025enough shouting up and down the stairs. Instead, say, “Alexa, announce that its time for lunch.” Your message will immediately be broadcast to all Alexa devices in your home at the same time, just like a fancy-schmancy intercom system. “Alexa, find my phone” My wife never reads these articles, so Im safe telling you that while she was frantically searching for her phone the other day, it turned out that it was in her hand. Not all lost phones are so easy to find! For the tougher tests, Alexa can call your wayward device and you can follow the ringtone. There are a couple slight catches: Youll need to do a one-time setup so Alexa knows which number to call, and you only get three free calls each month. If youre asked whether you want to sign up for a free trial of the premium phone-finding service, just say no and Alexa will place the call. Alexa, remind me . . . Just as a glorified note-to-self, Alexa is a lifesaver. There are a few ways you can ask it to remember things for you. First, just ask Alexa to remember something. Itll store it in the notes section of the Alexa app on your phone. Second, ask it to remind you of something at a certain time. Itll . . . well, you get the idea. And the best one is asking Alexa to remind you of something when youre at a certain place. If youve enabled location in the phone app, it can remind you to get Band-Aids the next time youre at Walgreens. Its almost too easy.
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E-Commerce
The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Most ordinary people know little about the calculus, statistics, linear algebra, logic, and programming languages required to design projects and products to leverage artificial intelligence. However, we are not exempt from using products and services that rely on AI. If we do not learn how to maximize these tools, our organizationsbusinesses, schools, and governmentswill have less ability to generate income and a lower quality of life compared to those who do. What is most unsettling is the general lack of knowledge about logic, mathematics, and grammatical syntax that may affect AIs creation and usage. Set theory Consider set theory in mathematics, introduced indirectly in elementary school. Basic concepts like classification, grouping, and counting objects, form its foundation. During middle school, students learn set definitions, notation, and representations (listing elements, Venn diagrams), set operations (union, intersection, difference, and complements), and relationships between sets (subsets, empty sets, disjointed sets, universal sets). By high school, students face set theory with greater complexity. Applications are presented in discrete mathematics, relationships between sets and probabilities, numerical sets and related algebraic operations, and advanced concepts to introduce mathematical logic. You might be wondering where this is going. Logical reasoning Set theory feeds into logic: the science and art of reasoning correctly. Logic studies the principles of valid thought, structuring rules and methods that help evaluate the consistency and validity of arguments, deductions, and propositions. Modern mathematics is built on set theory, itself a logical system. Logic provides the structure and principles underpinning mathematical reasoning. Concepts such as implication, equivalence, negation, and quantification are fundamental logical tools used in mathematics. Logical reasoning uses symbols and formulas to represent propositions and inferences. It is essential for solving mathematical problems. In mathematics, logic explores topics like set theory and computability theory. Were circling back to the topic again. Logic helps children (and adults) break problems into smaller, more manageable parts and tackle them systematically. When solving a puzzle, logical reasoning helps them identify patterns, rules, or constraints. Chess, Sudoku, mazes, and building blocks simultaneously develop logical thinking and problem-solving skills. In math and science, solving problems logically is intrinsic to solving equations, understanding patterns, and conducting experiments. Grammar And what about grammar? Although the proposition might seem counterintuitive, grammatical syntax has a direct relationship with mathematics, particularly set theory and logic. In traditional grammar, syntax refers to the set of rules dictating how words and phrases are organized to form sentences. Grammatical classes (nouns, verbs, adjectives) combine according to rules, and sentences have hierarchical structures (clauses, phrases). Syntax rules determine whether a sentence is grammatically correct, and in linguistic analysis (parsing), understanding sentences involves breaking them into parts. Noam Chomsky’s generative grammar theory describes the implicit rules and principles underlying natural language structure. It demonstrates how sentences are generated from a finite set of rules to create infinite possible expressions in a language. Programming languages also have syntaxrules determining the correct structure of commands and expressions. Code elements (variables, functions, loops) combine using the specific rules of the language to form programs, which also have hierarchical structures (functions, blocks, modules). Like linguistic analysis, compilers and interpreters analyze code by breaking it into tokens (parts) and examining its structure. Algorithms and AI You might think this article was supposed to be about using artificial intelligence, not creating computational models. And you’re right. One important concept for using AI’s capabilities is the notion of intervals. Defining intervals enable users to separate, structure, search, and manipulate information in databases or directly within documents. This concept, widely used in set theory, is fundamental to logic, and connects logic to computer science, artificial intelligence, and dynamic systems. It also plays a critical role in syntax, particularly in structural analysis, grammatical hierarchy, and even natural language processing. Ultimately, mathematics, logic, and grammatical syntax are fundamental to structuring algorithms. It’s worth emphasizing the classical definition of an algorithm, originating in the 9th century: a finite set of well-defined, step-by-step instructions for completing a task or solving a problem. Develop natural algorithms The brain has specialized areas for numerical and logical processing (parietal lobe) and specific regions dedicated to grammar and syntax (Brocas and Wernickes areas). These regions integrate their functions to create dynamic problem-solving strategies that mimic algorithmic thinking, unconsciously generating “natural algorithms” to tackle everyday challenges, such as planning a route or making decisions based on available data, evaluating options, and predicting outcomes. The correlation between mathematics, grammar, and the brains ability to create natural algorithms for solving daily problems reveals a shared reliance on structured logical thinking and generative creativity. This interconnectedness highlights the brains remarkable ability to abstract rules, recognize patterns, and develop natural algorithms to navigate the complexities of daily life. A logical proposition is that our young people must be well-versed in fundamental mathematics and written language proficiency for a single purpose: to train their cognitive engines to develop natural algorithms, and then artificial ones, which increasingly mimic the human brain. This way they can keep up with the times, which are being radically reshaped by humanitys computational capabilities. For parents, a logical takeaway is the idea of increasing their childrens instructional time in this cognitive set. What skills are most important? Calibrating the educational curriculum and workload has been a persistent challenge for educators. The current technological revolution makes this challenge even more pronounced. What is the correct workload for each subject to keep young people in step with evolution? Will mathematics, logic, and grammar gain more importance than subjects like history, geography, or chemistry? A realistic perspective considers these skills as foundational as others, which are also taught in knowledge blockslessons, sections, chapters, umbered exercises, and, ultimately, structured intervals. Indeed, this structure is what students use globally, with tools like Google and now ChatGPT to support their studies (in best-case scenario). Value creation We are not looking for passive users if we aim for a better world. Technologies based on set theory, grammar, and logic were the foundation for social media and other revolutionary applications in recent years. Billions around the world improved their cultural awareness and their daily life, but we cant exactly say that these applications created value for all of them. The common usability of AI, such as addressing everyday inquiries, solving household essentials, drafting texts, creating videos, or using preset tools in the workplace, will certainly deliver significant benefits to the general population, much like its predecessor technologies did. However, this time, technology should go further by driving value creation that is more equally distributed, enhancing economic output for people around the world. Rodrigo Magnago is the director of rere.eco.
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