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A new collaboration between automated vision testing company Eyebot and online eyewear retailer Zenni will see the rollout of self-serve testing kiosks designed to provide prescriptions in just 90 seconds. Eyebot's S1 kiosk offers a streamlined alternative to traditional eye exams. First, it scans a person's eyes using infrared light. Then it guides the user through a visual acuity chart, providing additional data for a prescription. People can also place their current pair of glasses in the unit's lensometer, which scans lenses in 3 seconds. The entire process is self-serve and touch-free, and offered free of charge.If a new prescription is needed, the collected data is sent to a tele-doctor in Eyebot's network, who reviews the test session and issues a prescription, which costs USD 20. The Rx is sent to the user via email or transmitted directly to a retailer's ordering system in this case, to Zenni, which sells glasses starting at USD 12.99. Zenni waives the prescription fee for customers spending USD 49 or more on eyewear. The first two co-branded kiosks are now operational in Boston-area malls, with a further eight to roll out in New England over the coming months.Eyebot aims to tackle a pressing healthcare issue: 30 million Americans currently live with uncorrected vision problems, with access particularly limited in lower-income communities. One-quarter of US counties lack an eye doctor, making routine vision care challenging for many. By reducing barriers around cost, time and location, automated testing made viable through partnerships with retailers like Zenni is a scalable solution that could help reshape how underserved communities access basic vision care. Beyond prescriptions, Eyebot's goal is to expand into diagnosing eye disorders and diseases.
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Marketing and Advertising
The town of Springfield will host a National Football League game in December at Atoms Stadium, but neither the Springfield Atoms nor the Shelbyville Sharks will take the field. Instead, the Bengals-Cowboys game on December 9 will be transformed into the world of TVs longest running sitcom The Simpsons for a special Funday Football edition of Monday Night Football. The special Simpsons-ized broadcast will air on the ESPN+ and Disney+ streaming services and the NFL+ mobile app. The game will broadcast in its regular form on ESPN, ESPN+, ABC, ESPN2 and ESPN Deportes. The game will implement tracking technology to turn the players on the field and ESPN commentators Mina Kimes, Dan Orlovsky and Drew Carter into Simpsons characters. Kimes, Orlovsky and Carter will wear Meta Quest Pro headsets to see their virtual environments. The quarterbacks will be transformed into Bart for the Cincinnati Bengals and Homer for the Dallas Cowboys using Sonys Beyond Sports AI data analyzer and Hawk-Eye Innovations sports tracking and broadcast technology, according to a Disney press release. The game will also feature more characters and pre-animated scenes from the shows original cast including Hank Azaria, Nancy Cartwright, Dan Castellaneta, Julie Kavner and Yeardley Smith along with some surprise sports cameos. Characters like Lisa, Krusty the Clown, Carl, Lenny, Moe and Milhouse will be on the sidelines rooting for their respective teams. The announcement doesnt mention Harry Shearer, so dont expect Mr. Burns or Smithers to be at the game. This isnt the first time that ESPN has turned a regular season NFL game into an animated spectacle. Last year, Disney, ESPN and the NFL teamed up to turn an October game between the Atlanta Falcons and the Jacksonville Jaguars into a Toy Story themed game that transformed Londons Wembley Stadium into Andys room. The kids cable network Nickelodeon has also aired a few NFL games for its NFL Slimetime broadcasts featuring live commentary from animated characters like SpongeBob voiced by Tom Kenny and Patrick Star voiced by Bill Fagerbakke and computerized slime spewing in the end zones after touchdowns.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/the-simpsons-will-join-monday-night-football-on-espn-and-disney-202238589.html?src=rss
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Marketing and Advertising
X is trying to speed up its crowdsourced fact-checking system, Community Notes. In an update, the company says it has re-architected the scoring system that powers the feature so that the user-generated notes can now appear less than 20 minutes after a post is published on its platform. Community Notes, introduced in 2022, relies on other X users to fact-check or add missing context to posts on the platform. Contributors are required to cite their sources, and other users then rate the helpfulness of the note. Creators are also penalized for posts that get community noted in an effort to discourage them from trying to monetize misinformation. Now, that whole process should be able to move a lot quicker. According to X, these new lightning notes can go live in as little as 14m33s after being written, and 18m20s after the post itself was written. The change could help address a long running criticism of the crowdsourced fact checking system: that it moves far too slowly compared with the speed of viral misinformation on the platform. For example, an analysis last year by Bloomberg found that it could take several hours for a Community Note to appear on a viral tweet and that, often, only a fraction of users see the fact check compared with the original post. The new speedier system could change that, though its unclear how often the faster lightning version of the process will actually play out. Not all posts with incorrect information, misstated facts or AI-generated imagery are immediately flagged for review, if they are at all. X says it has more than 800,000 contributors to the program globally, but some posts will likely still take much longer to wind their way through the Community Notes process.This article originally appeared on Engadget at https://www.engadget.com/social-media/x-is-trying-to-make-community-notes-faster-with-lightning-notes-202227151.html?src=rss
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Marketing and Advertising
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