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Though President Donald Trumps vice grip on right-wing culture helped push him to the presidency not once but twice, his war in Iran may have pushed away some of the most powerful voices in the so-called MAGA media, including podcaster Joe Rogan. Rogan is among the growing list of conservative political pundits who have taken a stance against the war in Iran. On the March 10 episode of The Joe Rogan Experience, Rogan and his guest, journalist Michael Shellenberger, discussed Trumps motivations for the war, with Rogan calling out the presidents hypocrisy. It just seems so insane based on what he ran on, Rogan said. I mean, this is why a lot of people feel betrayed, right? He ran on No more wars, end these stupid, senseless wars, and then we have one that we cant even really clearly define why we did it. When Shellenberger pushed back, saying Trump specifically ran on the promise of no endless wars, Rogan replied, Theyre all endless. Though Rogan endorsed Trump in the 2024 election, hes since been a frequent critic of the president. The war in Iran has specifically been a sticking point for several right-wing media moguls: Tucker Carlson reportedly personally lobbied Trump against going to war. Ann Coulter posted on X, saying the war does not make one American safer. Matt Walsh said on social media that the conflicts messaging is to put it mildly, confused. Megyn Kelly spoke out against the war on her own show, saying, Weve got seven U.S. personnel dead. Weve got a girls school175 young girls dead, in Iran. Trump has a simple counterargument for Republican voices turning against him: those people, he says, are not truly MAGA. MAGA wants to see our country thrive and be safe, Trump said in a recent interview with independent journalist Rachel Bade. And MAGA loves what Im doingevery aspect of it . . . This is a detour that we have to take in order to keep our country safe and keep other countries safe, frankly. About Kelly specifically, Trump said, She was critical of me for years and I didnt lose. I won all three times by a lot. But the controversy may not be as bad for Trump as it looks on paper. As a Republican political operative told The Hill, conflict with pundits can make for a great political antenna. [Trump] loves taking the fight back to people who say things about him in the media, the operative said. Tucker has probably lost a lot of credibility in the White House, but I think Megyn Kelly will eventually find another issue to pair up with him on pretty clearly. Meanwhile, Trumps diehard fans dont seem swayed by the backlash. A recent poll from YouGov showed that 91% of MAGA supporters approve of Trumps handling of the war in Iran, with Republicans in general not far behind with 83% approving. Do you approve or disapprove of the way Donald Trump is handling situation in Iran?MAGA Supporters Approve: 91% Disapprove: 6%Republicans Approve: 83% Disapprove: 11%YouGov/Economist | 3/5-9 https://t.co/1V2jnLCOxO pic.twitter.com/QX1lY2mnb5— InteractivePolls (@IAPolls2022) March 10, 2026
Category:
E-Commerce
For years, B2B marketers have chased a familiar formula: more leads equal more opportunities. Build the list, blast the message, and chase the pipeline. Yet despite better data, smarter tools, and growing investment in performance marketing, many organizations are still challenged when it comes to driving measurable revenue impact. The problem isnt reachits relevance. Most performance strategies were built for individuals, not buying groups. Modern B2B decisions are made by large, diverse groups of stakeholders spanning departments, seniority levels, priorities, and generations. And while most marketers now acknowledge this reality in theory, their engagement strategies havent yet evolved to match it. Instead of orchestrating personalized, multi-channel experiences across the entire buying group, too many organizations still treat demand generation like a numbers gameemailing long lists of contacts with one-size-fits-all messaging and hoping something sticks. But it rarely does, and its quietly undermining performance marketing results. Buying groups are bigger and more diverse The rapid evolution of enterprise technology, from AI-driven platforms to automated systems and cloud-based infrastructures, has increased both the cost and complexity of purchasing decisions. As solutions become more strategic and more integrated across the business, leaders are bringing more voices into the room. According to Gartner, B2B purchases now involve five to 16 people across as many as four functions all coming to the table with different perspectives, needs, and pain points. Finance evaluates risk and ROI. IT scrutinizes security and integrations. Operations focuses on implementation. Executives assess strategic impact. End users care about usability and experience. There is no single buying group member with unilateral authority. And the more expensive and transformative the purchase, the larger the committee and the longer the sales cycle. Research consistently shows that consensus-driven buying is the norm and that deals stall when buying groups cant align internally. Yet many campaigns still revolve around a single decision maker persona, as if everyone else is merely observing. When marketers ignore the diversity of stakeholders, their individual behaviors, and group alignment needed, they dont simplify the journey; they create friction. Next generation decision-makers are changing the game Layer in generational change and buying group complexity multiplies. Millennials and Generation Z now account for the majority of B2B buyers. Forrester research indicates that together they make up 71% of the buying group. While this generational transition has always been inevitable, its impact on B2B purchasing is now impossible to ignore. These buyers were raised in a fully digital environment and approach evaluation, trust, and decision-making differently than their predecessors. Technology is part of the equation, but the shift runs deeper than platform preference; its about mindset. Unlike previous generations who relied heavily on analyst briefings and direct sales interactions, Millennial and Gen Z buyers gather information across streaming platforms, podcasts, online communities, Slack groups, review sites, and AI-powered tools. These less obvious channels are increasingly shaping decisions long before buyers ever visit a brand site or fill out a form. Millennials and Gen Zers are also more collaborative. Decisions are rarely top-down mandates, but instead consensus-driven conversations happening across group chats, internal threads, and cross-functional working sessions. For marketers, this fundamentally changes performance strategy. You cant rely on gated content and outbound email alone or optimize solely for qualified lead volume. You can no longer assume that the economic buyer is the only one shaping the outcome. Modern account-based marketing (ABM) strategies must reflect the way professionals now discover, validate, and champion solutions. You must meet them across channels, deliver value without friction, and build credibility long before a sales conversation begins. Performance marketing must orchestrate, not blast In this current reality of expanded buying committees and invisible influence networks, performance marketing can no longer afford to optimize for isolated lead capture. It must optimize for buying group momentum. This requires a fundamental shift from channel execution to orchestration, from campaign bursts to sustained, coordinated engagement, and from single-touch attribution to account-level impact. Orchestrating personalized, synchronized experiences across entire accounts means aligning messaging by role, channel, and stage to ensure every stakeholder receives the information they need, when they need it. A modern, multi-channel performance strategy blends intent data-driven targeting across known stakeholders, always-on digital engagement that sustains visibility, emerging ABM channels like connected TV and audio to reach decision-makers beyond traditional feeds, role-specific content journeys tailored to stakeholder priorities, and real-time optimization informed by account-level buying signals. This coordinated presence ensures that influence spreads across the buying groupnot just to one contactaccelerating alignment and reducing deal friction. Stakeholders dont just see your brand; they experience it as relevant, credible, and aligned to their specific role in the decision. This is how performance marketing evolves from chasing contacts to driving consensus. Success is no longer measured by how many leads enter the funnel, but by how effectively engagement spreads across the buying group. The question performance marketers must answer As B2B purchases are further shaped by cross-functional committees, digitally native stakeholders, and influence networks, the real question is whether your strategies have adapted. If your focus still revolves around generating as many individual leads as possible, youre optimizing for a version of the buyer that no longer exists and measuring activity at the edges of a decision while ignoring the group dynamics that determine whether a deal moves forward. Buying groups dont convert because one person clicked. They convert when multiple stakeholders build shared confidence. The shift B2B performance marketers must make isnt tacticalits philosophical. Driving that kind of momentum demands coordinated relevance across roles, sustained presence in the channels where influence takes shape long before a sales conversation, and measurement models built around how consensus formsnot simply how many forms are completed. The brands that outperform in this environment wont have the largest databases or the lowest cost per lead. Thell understand a simple truth: Performance isnt driven by individuals. Its driven by buying group alignment that only happens when you create clarity and confidence across the entire ecosystem of decision-makers shaping a deal. Keith Turco is CEO of Madison Logic.
Category:
E-Commerce
Calling all pizza loversso, yes, everyoneyour dream job awaits. Pizza Hut is hiring someone to eat free pizza for an entire year. Not only that, but the company will pay you $31,415.92 to do so. Math aficionados might notice that the Pizza Hut salary is actually the first seven digits of pi. Pizza Huts hiring of a Hut Crust Connoisseur comes ahead of Pi Day on March 14. The $31,415.92 is a significant jump from the 5,000 ($6,700) that Pizza Hut Delivery offered for a UK-based Chief Crust Taster in 2021. But then it pales in comparison to Wendys $100,000 offer for a similar job last week. Still, its not a bad deal. Heres everything you need to know about Pizza Huts new Hut Crust Connoisseur role. What does being the Hut Crust Connoisseur entail? Pizza Hut announced the Hut Crust Connoisseur position alongside a new platform called, fittingly, Hut Crust, celebrating the chains recognizable crusts. Its also launching a new crust, the Garlic-Parm Hut Blend. The company is pitching the Hut Crust Connoisseurs role as guardian of the Hut Crust platform. This isnt a role where you need to know what synergy means, you just need to love Pizza Hut. Youll taste, test, and review our crust innovations, Pizza Hut states. Be prepared to create content, though. According to the fine print, Pizza Hut will pay you the $31,415.92 and provide two $260 Pizza Hut gift cards upon making a specified number of videos/posts and other deliverables as set forth in a contract. How do you apply to be the Hut Crust Connoisseur? Interested in being the companys Hut Crust Connoisseur? There are a few steps youll have to take: Purchase and try Pizza Huts new Hand Tossed with the Garlic-Parm Hut Blend crust finisher Film a video reviewing the new Hand Tossed with the Garlic-Parm Hut Blend crust finisher Go to www.pizzahutcrust.com and complete the online entry form Answer two application questions Follow the prompts to submit your entry Pizza Hut also has specific guidelines for the entry video, such as being in English and under 60 seconds, with the applicant appearing on camera and saying Hut Crust Connoisseur. The company will judge all entries based on: Creativity & Originality (35%) Food Passion & Personality (50%) Social Presence & Comfort with Sharing (10%) Practical Fit (5%) Entry is available to any resident of the United States aged 21 or over. However, individuals living in Colorado, Connecticut, Maryland, Puerto Rico, and the U.S. territories and possessions are not eligible. You can apply for the position from now until Wednesday, March 25, at 5:00 p.m. ET. The contests full rules are available here (including a notable class action waiver). Judging will likely occur around Friday, April 10. Pizza Hut is facing hurdles Like many restaurant chains, Pizza Hut has struggled in the face of reduced consumer spending and rising operating costs. In February, the chain announced that it would close about 250 underperforming U.S. locations in the first half of 2026. That figure represents about 3% of its locations nationwide.
Category:
E-Commerce
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