Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2025-01-18 22:50:12| Engadget

Just one day before TikTok is expected to shut down in the US, startup Perplexity AI has submitted a bid to TikToks parent company ByteDance proposing a merger that would allow it to continue operating, CNBC reports. Citing an anonymous source, CNBC reports that the proposed merger would create a new entity combining Perplexity, TikTok US and New Capital Partners. It comes after the Supreme Court on Friday ruled unanimously to uphold a law that requires ByteDance to sell TikTok or it will be banned in the US. The company has so far resisted the idea of a sale. According to CNBCs source, Perplexity is hoping a merger rather than a sale will be more appealing to ByteDance. The new structure would allow for most of ByteDances existing investors to retain their equity stakes and would bring more video to Perplexity, CNBC reports. If ByteDance were to accept the proposal, theres a chance the company would be given a 90-day extension by Trump to work out a deal, which he told NBC News' Kristen Welker that he would most likely do when he takes office on Monday. But there is as yet no indication that ByteDance will go this route. Despite rampant speculation about potential buyers, TikTok said it will be forced to go dark on January 19 when the law takes effect unless the Biden Administration immediately provides a definitive statement to satisfy the most critical service providers assuring non-enforcement. The outgoing administration, however, reportedly says its leaving all that for the Trump team to deal with. Per MSNBC, White House Press Secretary Karine Jean-Pierre called TikToks claim about shutting down a stunt, and said we see no reason for TikTok or other companies to take actions in the next few days before the Trump Administration takes office on Monday. We have laid out our position clearly and straightforwardly: actions to implement this law will fall to the next administration, Jean-Pierre said, according to MSNBC. So TikTok and other companies should take up any concerns with them.This article originally appeared on Engadget at https://www.engadget.com/social-media/perplexity-ai-has-reportedly-submitted-an-11th-hour-bid-to-save-tiktok-in-the-us-215012514.html?src=rss


Category: Marketing and Advertising

 

Latest from this category

20.10Everlane maps the life of its new EverPuff jacket beyond the first owner
17.10AI Update, October 17, 2025: AI News and Views From the Past Week
17.10South African health insurer rewards customers for hitting their sleep goals
16.10The 40 Brands US Customers Feel Most Loyalty Toward [Infographic]
16.10From Reach to Relevance: How B2B Marketers Are Rewriting the Advertising Playbook
16.10New merit badges prepare Scouts for AI and cybersecurity
15.10The Top Challenges SMB Marketers Face With A/B-Testing
15.10If AI Can't Find You, Neither Can Your Customers: How AI Is Changing the Rules of Brand Discovery
Marketing and Advertising »

All news

21.10Tuesday Watch
21.10Trump downplays Taiwan risk in China talks, expects fair trade deal
21.10Amazon outage 'resolved' as Snapchat and banks among sites impacted
21.10Asian stocks surge as trade tensions ease, Nikkei hits record
21.10Gold hovers near record high on safe-haven demand, US rate-cut bets
21.10Crude oil prices decline on oversupply fears
21.10European stocks recover as easing US bank jitters drive risk appetite
21.10US stocks end sharply higher as earnings optimism fuels risk appetite
More »
Privacy policy . Copyright . Contact form .