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An iconic eyewear brand has a new creative icon at its helm. Ray-Ban announced today that rapper and fashion trendsetter A$AP Rocky will be its first-ever creative director. In his new role, Rocky will lead Ray-Ban Studios, a sub label of Ray-Ban that it calls a creative hub celebrating self-expression. More broadly, hes tasked with reinventing and contemporizing the brand by overseeing creative projects including a new Blacked Out Collection, which will release in April. The collection redesigns iconic frames (think the Wayfarer and Clubmaster) with a brand-new black-out lens and gold-plated details. Today, we are welcoming A$AP Rocky into our family; hes a visionary artist and creator, Ray-Ban president Leonardo Maria Del Vecchio says in a statement. His ability to push the boundaries of the diverse worlds he explores aligns with the Ray-Ban DNA. We are reinforcing the brands values of innovation, pioneering spirit, and courage. Rocky has a history of wearing Ray-Bans. Most recently, in what is now seemingly a tell of the collaboration to come, Rocky wore Ray-Bans to his trial for two felony counts of assault with a semiautomatic firearm, which ended last week with a not guilty verdict. He also wore Ray-Bans to his first-ever fashion show American Sabotage last summer. The announcement follows the release of Rockys fourth album Dont be Dumb earlier this year. This isnt his first foray into fashion collaborations, either. The rapper, 36, has previously collaborated with JW Anderson, Guess, Puma, and Moncler. Rockys onboarding comes at a moment of growth for the eyewear brands parent company, EssilorLuxottica. The holding company acquired Supreme last July, and announced a long-term partnership with Meta last September. Time will tell if A$AP Rocky’s affiliation with Ray-Ban will have a positive knock-on effect for the Meta partnership. That depends on whether he can counter public perception of Mark Zuckerberg, who has a Midas touch of uncool and makes everything in his arm’s reach turn cringe, including the Ray-Ban wayfarers that are the center of the EssilorLuxottica-Meta smartglasses partnership. EssilorLuxottica saw group revenue up 9.4% in Q4, and has sold two million smartglasses since launch, according to its most recent quarterly report. Rockys creative leadership at Ray-Ban will extend beyond glasses design. Hell also have a hand in the brands creative campaigns and redesign its retail stores, signaling a pivot point and an overhaul of the brand and its public perception at large. The company wrote that Rocky joins in a critical time in the evolution of Ray-Ban, in its announcement. EssilorLuxottica did not respond to a request for additional comment by time of publication. Ive always admired Ray-Bans ability to stay true to its roots while constantly evolving, Rocky said in a statement. Im excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.
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E-Commerce
You’ve probably heard AI is coming for many of our jobs. But how would you feel about getting a medical diagnosis from an AI doctor? Would you trust a verdict delivered by an AI judge? A new study of 10,000 people in 20 countries, including the United States, India, Saudi Arabia, Japan, and China, found when it comes to artificial intelligence replacing human jobs, people are most concerned about AI replacing doctors and judges, and least concerned about AI replacing journalists. The findings, published in American Psychologist by the Max Planck Institute for Human Development, focused on the study participants’ attitudes to AI taking over six occupations: doctors, judges, managers, caregivers, religious leaders, and journalists. Researchers looked at eight psychological traitswarmth, sincerity, tolerance, fairness, competence, determination, intelligence, and imaginationand assessed AIs potential to replicate these traits. The study’s findings suggest that when AI is introduced into a new job, people instinctively compare the human traits necessary for that job with AI’s ability to imitate them. The level of fear that study participants felt about AI taking certain jobs appeared to be directly linked to a “perceived mismatch between these human traits and AI’s capabilities.” For example, the prospect of AI-driven doctors and care workers elicited strong fears in some countries due to concerns about AIs lack of empathy and emotional understanding. But when researchers looked at widespread concerns about AI replacing human workers, they found people’s attitudes also varied widely among nations. For example, people in the U.S., India, and Saudi Arabia reported being most afraid of AI’s role in jobs, particularly of judges and doctors, reflecting concerns about fairness, transparency, and moral judgment. (AI-driven journalists were the least feared, likely because people feel that they retain autonomy over how they engage with the information provided by journalists.) However, people in China, Japan, and Turkey were least afraid of artificial intelligence overall. And other studies have found that people in China place less importance on controlling AI and more on connecting with AI compared to European Americans. They’ve also found that 47% of North Americans are worried about harmful AI, while only 25% of Southeast Asians and 11% of East Asians have similar feelings. That is due, at least in part, to different countries having different traditions of depicting AI as benevolent or malicious, as well as different historical interactions with intelligent machines. It’s also affected by people in countries having been exposed to different governmental policies about AI.
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E-Commerce
You can find plastic containers storing food in just about every grocery store. But a new study makes a strong case for never eating out of a plastic container, especially those meant to be heated, ever again. The new study, published in Ecotoxicology and Environmental Safety, found that eating out of plastic containers, even for a short period of time, is alarmingly dangerous for heart health. The research demonstrated that particles from plastic containers were able to leach into food products, and those particles had a clear, and very fast-moving impact on changes that lead to heart failure. The study was performed in two parts. The first polled 3,000 people on their plastic exposure and heart disease status. The second part studied rats after they ingested water that had been boiled in plastic containers. In the first part of the study, researchers found a strong correlation between people who had more exposure to plastic, such as eating out of plastic containers, and a risk for developing congestive heart failure. The subjects with higher plastic exposure were 13% more likely to develop the heart condition. In part two of the study, researchers studied rat’s feces after ingesting the water for a three-month period. They found that both their gut biome had been altered and their heart tissue was damaged. The water was boiled for different intervals: one minute, five minutes, and 15 minutes. But it didn’t seem to matter how long the water had been boiled, either. Even the shorter exposure time heeded the negative results for the rats. “The results indicated that ingestion of these leachates altered the intestinal microenvironment, affected gut microbiota composition, and modified gut microbiota metabolites, particularly those linked to inflammation and oxidative stress,” the study found. “Additionally, this exposure resulted in damage to the heart muscle tissue of the rats, alongside increased markers of myocardial injury, inflammation, and oxidative stress.” Past studies have raised concerns about the risks that come with plastic containers. Plastics contain endocrine disrupting chemicals (EDCs) like bisphenol A (BPA), phthalates (PAEs) and plasticizers, which are linked to higher CVD risk,” the study researchers cited from an earlier study. However, the new study, which showed just how quickly heart health can be impacted by plastic exposure has the study authors advising to be vigilant about avoiding eating from plastic containers. The authors say more research is needed but noted in the study that in order “to prevent ongoing harm from plastic products to human health, it is essential to avoid using plastic containers for high-temperature food, reduce the use of plastic products in daily life, and implement timely plastic pollution control measures.”
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E-Commerce
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