 |
|
|
|||||
In an effort to quell monopoly concerns in the EU, Google reportedly offered to sell its AdX advertising marketplace. Sources told Reuters that European publishers rejected Google's offer, arguing that the company would have to divest more in order to dismantle the conflicts of interest in its online advertising operations. Lawyers familiar with the antitrust cases said this was the first time Google had offered to sell off an asset in response to this type of lawsuit. Despite this alleged sale offer, Google is publicly standing firm about its adtech business. "As we have said before, the European Commission's case about our third-party display advertising products rests on flawed interpretations of the ad-tech sector, which is fiercely competitive and rapidly evolving. We remain committed to this business," a Google rep told the publication. We've reached out to Google and will update this story if we receive any additional comment from the company. Google's control over online advertisements has raised concerns around the globe. Regulators have questioned whether the company's activity in multiple stages of the adtech supply chain allows it to favor its own businesses, creating an unfair advantage that could hurt competition and increase advertising prices. The European Commission began this push against the company's ad arm last June. The UK's competition watchdog also raised the alarm over a possible Google ad monopoly earlier this month. Google is also currently being sued by the Department of Justice over the same topic in the US.This article originally appeared on Engadget at https://www.engadget.com/big-tech/report-google-offered-to-sell-adx-to-end-eu-antitrust-suit-203612819.html?src=rss
Category:
Marketing and Advertising
The Game Devs of Color Expo 2024 kicks off on Wednesday. Now in its ninth year (and fourth as an all-virtual conference), the event celebrates and highlights the game industrys creators of color. The event's Direct livestream today will include over 30 new game announcements and updates (and there will be a corresponding Steam sale!) You can watch the stream here at 4PM ET. Todays Direct will include exclusive reveals, the latest launches, and more updates and will highlight a diverse group of industry creators from around the world. The event is orchestrated by Game Devs of Color, a nonprofit that has run the annual conference since its 2016 debut. The group aims to amplify the creative power people of color hold in games. Creators of color make great games but are often pushed to the margins, the nonprofits webpage states. We fight to create a better games industry that is intersectional and equitable. The event runs from Wednesday through Saturday. Tickets are still available for the whole week of discussions, panels and interviews. Standard pass pricing starts at $50, but a $20 option is available for those who cant afford the regular ticket cost. You can check out the kickoff stream below at 4PM ET: This article originally appeared on Engadget at https://www.engadget.com/gaming/watch-the-game-devs-of-color-expo-direct-livestream-here-at-4pm-et-193040011.html?src=rss
Category:
Marketing and Advertising
If you grew up in the age of the NES and SNES consoles, you might be positively giddy to learn that one of the greatest video game crossovers since Marvel vs Capcom is available on the Nintendo Switch. Nintendo announced the addition of four new SNES titles to its Switch Online service including the 1993 beat em up Battletoads/Double Dragon. This rare meeting of mayhem between the fly-gulping trio and the martial arts duo Billy and Jimmy Lee takes players through both games universes as they plow through unique waves of fist-flinging enemies. The crossover begins when the Evil Queen from the Battletoads universe cuts a deal with the Shadow Boss from the Double Dragon universe on Earth. She sends a massive ship called the Colossus to take over our planet so Zitz, Rash and Pimple pick up the Double Dragons with the Battlecopter and intercept the ship to stop it from reaching Earth. The game features seven levels that take place on the Colossus and on Earth as the Battletoads and Double Dragons smash, kick and ram enemies and bosses from both video game franchises. The latest Switch Online game update also brings three more SNES games to the Nintendo Switch. The update includes the Tetris-inspired Cosmo Gang The Puzzle, the Jaleco rally racer Big Run and the Super Famicon port of Kunio-kun no Dodgeball da yo Zen'in Shg! (It's Kunio's Dodgeball, Assemble Everyone!).This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/battletoadsdouble-dragon-headbutts-its-way-onto-nintendos-switch-online-library-193034766.html?src=rss
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||