 |
|
|
|||||
Robert Rodriguez wants to give you a cut of the actionin more ways than one. The director, writer, and producer behind movies including El Mariachi, From Dusk Till Dawn, Spy Kids, and Sin City recently announced Brass Knuckle Films, a new initiative inviting fans to become investors in action films. Powered by global investment platform Republic, Brass Knuckle Films will allow everyday fans to back projects from Rodriguez’s production company Troublemaker Studios, share in the profits, and access perks including exclusive previews, set visits, discussions with Rodriguez and his creative team, and even the chance to have their own idea made into a movie. Each Brass Knuckle Films investor will have the opportunity to submit a movie concept, which Rodriguez and his team at Troublemaker Studios will review based on originality, feasibility, and market potential. Ten finalists will be selected to pitch their concepts directly to Rodriguez, who will choose one to be developed into a full-length feature as part of the Brass Knuckle Films slate. When I talk to studio execs, they’re like zombies in suits. They don’t watch movies. They’re not fans of movies. They’re in it for a business, says Rodriguez, cofounder of Brass Knuckle Films. You talk to a fanyou see the passion. They should be making the money. Brass Knuckle Films is coming to the scene behind a similar company Legion M that launched in 2016 and billed itself as the worlds first fan-owned entertainment company. What could set Brass Knuckle Films apart is Rodriguez himself whos built something of a cult fandom from his body of work, as well as how streamlined his Austin, Texas-based production company, Troublemaker Studios, operates with him as the writer, director, producer, and editor of his projects. Studios have never made things efficient, says Alexis Garcia, cofounder of Brass Knuckle Films. So if you can offer [efficiency with] less cooks in the kitchen or because you own and control more of the food chain to making movies like we do with a studio here, that’s a value that nobody would argue with. Whats also unique about Brass Knuckle Films is its specific focus on action films. Not only is it Rodriguezs go-to genre, its what hes seeing is in high demandand that he could fill quickly and profitably. Rodriguez recalls a conversation with an executive at Netflix a few years ago where he was told the streamer needed more family films. Rodriguez took the prompt and wrote, directed, and produced the 2020 film We Can Be Heroes. To this day, the film remains in the top 10 most popular Netflix films globally. Now when I ask, what do you need?, [studio executives] say, action, action, action. We just don’t have enough action movies, Rodriguez says. There’s such an appetite for these movies. [Studios] don’t care where they come from as long as they come. They can’t make them fast enough and they don’t know how to make them efficiently. So you’re solving their problem. At the core of Brass Knuckle Films is Rodriguezs desire to amplify his indie approach to action filmmaking and to give fans more equity in movies theyre ultimately supporting at the box office or by hyping them up on social media. If it’s going to end with the fans anyway with them watching the movie, let’s begin with the fans and let them be a part of it, get a piece of the action, Rodriguez says. They’ll be more motivated to go tell their friends to go watch it because they’ll make more money. Democratizing and demystifying has always been a part of my DNA as an independent [filmmaker], he adds. Now I want to do that with an audience.
Category:
E-Commerce
Rural cancer patients may miss out on cutting-edge treatments in Utah. Therapies for intellectual disorders could stall in Maryland. Red states and blue states alike are poised to lose jobs in research labs and the local businesses serving them.Ripple effects of the Trump administration’s crackdown on U.S. biomedical research promise to reach every corner of America. It’s not just about scientists losing their jobs or damaging the local economy their work indirectly supportsscientists around the country say it’s about patient health.“Discoveries are going to be delayed, if they ever happen,” said Dr. Kimryn Rathmell, former director of the National Cancer Institute.It’s hard for patients to comprehend how they could lose an undiscovered cure.Yet “all the people out there who have, you know, sick parents, sick children, this is going to impact,” said neuroscientist Richard Huganir of Johns Hopkins University.The administration’s unprecedented moves are upending the research engine that has made the U.S. “the envy of the world in terms of scientific innovation,” said Georgetown University health policy expert Lawrence Gostin.Among the biggest blows, if it survives a court challenge: Massive cuts in funding from the National Institutes of Health that would cost jobs in every state, according to an analysis by the Associated Press with assistance from the nonprofit United for Medical Research.That’s on top of mass firings of government workers, NIH delays in issuing grants and uncertainty about how many already funded studies are being canceled under the president’s anti-diversity executive orders.Earlier this week, lawmakers pressured Dr. Jay Bhattacharya, the nominee to become NIH director, about the turmoil. Bhattacharya said if confirmed, he’d look into it to ensure scientists employed by and funded by the agency “have resources to do the lifesaving work they do.” Funding cuts may leave rural patients more vulnerable Patients who live in rural counties are 10% more likely to die of their cancer than those living in metropolitan areas, said Neli Ulrich of the University of Utah’s Huntsman Cancer Institute.A third of patients travel more than 150 miles for care at the Salt Lake City cancer center. But for patients even further awayin Idaho, Montana, Nevada, and Wyomingbecause it’s also the regional hub for NIH-funded studies of new treatments.So Ulrich’s center helps train local doctors to do at least some of the blood tests and other steps of clinical trials that let faraway patients participate without travelinga program threatened if her university loses tens of millions in NIH cuts.The issue: Most of the NIH’s budgetmore than $35 billion a yeargoes to universities, hospitals and other research groups. The grants are divided into “direct costs”covering researchers’ salaries and a project’s suppliesand “indirect costs,” to reimburse other expenses supporting the work such as electricity, maintenance and janitorial staff, and safety and ethics oversight.NIH directly negotiates with research groups, a process that grants managers say requires receipts and audits, to set rates for those indirect expenses that can reach 50% or more. But the Trump administration now plans to cap those rates at 15%. The administration estimates it would save the government $4 billion a year but scientists say it really means they’ll have to stop some lifesaving work.They are “real expenses, that’s the critical pointthey are not fluff,” said Ulrich. Using separate cancer center funds to cover those costs would threaten other “activities that are really important to us in serving our communities across the mountain West.”A federal judge has blocked the move but until the court fight is done researchers aren’t sure what they can continue to afford. ‘Indirect’ costs directly support local jobs NIH grants divided between researchers in every state in 2023 supported more than 412,000 jobs and $92 billion in new economic activity, according to a yearly report from United for Medical Research that often is cited as Congress sets the agency’s budget.The AP tallied how much money would have been lost in each state under a 15% cap on those grants’ indirect costs. Those lost dollars alone would have cost at least 58,000 jobs, concluded an analysis assisted by Inforum, a nonpartisan economic consulting firm that conducts UMR’s economic impact reports.Consider Hopkins, which runs about 600 NIH-funded clinical trials plus other laboratory research and is Baltimore’s largest private employer. “If we can’t do science and we can’t support the science, we can’t support the surrounding community either,” Huganir said. Research cuts could leave new treatments on the brink Huganir studies how the brain stores memory as people learn when he discovered a gene that, when mutated, causes certain intellectual disabilities.After years studying the SynGap1 gene, “we have what we think is a really great therapeutic” almost ready to be tested in severely affected children. Huganir has applied for two new NIH grants key for moving toward those trials.“The problem is for the kids, there’s a window of time to treat them,” he said. “We’re running out of time.”NIH reviews of new grant applications have been delayed despite court rulings to end a government spending freeze, and it’s unclear how quickly they can get back on track.“Everyone I know is basically freaking out because we suddenly don’t know how much longer we’ll be able to keep our labs open,” said neuroscientist Rebecca Shansky at Boston’s Northeastern University, who’s awaiting word on grants for her study of how the brain processes pain and trauma.Even scientists with existing funding are left wondering if their projectsfrom transgender health to learning why white breast cancer patients in Oklahoma fare worse than Black patients in Massachusettswill be caught in Trump’s anti-diversity crackdown. Some already have, even though studying different populations is fundamental to medicine.“Those studies are very much threatened right now. People don’t know what the rules are,” said well-known Hopkins specialist Dr. Otis Brawley. “We’re actually going to kill people is what it amounts to, because we’re not studying how to get appropriate care to all people.” AP journalists Shelby Lum and Adithi Ramakrishnan contributed to this report. The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute’s Science and Educational Media Group and the Robert Wood Johnson Foundation. The AP is solely responsible for all content. Lauran Neergaard and Kasturi Pananjady, Associated Press
Category:
E-Commerce
Branding is design. It’s the logos, typefaces, and design systems that bring a company to life. But it’s also strategy. A rebrand can reveal the priorities, motivations, and aspirations of a company if you look beyond the logo. In a recent conversation for FC Live, Fast Company‘s design editors Liz Stinson and Mark Wilson explored the true impact of branding through the lens of some of the biggest branding moments from the past year. If you missed the subscriber-only event, you’re in luck. You can catch the whole conversation in the video above.
Category:
E-Commerce
All news |
||||||||||||||||||
|
||||||||||||||||||