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Owners of a Volvo EX90 or Polestar 3 may soon be able to unlock and start their electric vehicle with a Samsung Galaxy phone. Samsung is rolling out Digital Key support for Polestar's SUV in North America, Europe and Asia starting this month. EX90 drivers in those regions and Latin America will get access to the feature in the coming days too. Samsung says it will support more models from each automaker in the future. You can use the Digital Key to lock, unlock and start a paired car using a supported Galaxy device (S20, Z Fold 2, Z Flip 5G and later). It's possible to share a key with family and friends if they need access to your car, and you can remotely lock or delete a Digital Key from a lost or stolen Galaxy phone. Samsung uses biometric and PIN-based authorization to help make Digital Key use secure. The company started rolling out Digital Key in 2021 (a similar function is available on recent Google Pixel devices and Android phones). BMW, Genesis, Hyundai, Kia and Mini are among the other brands that support the feature.This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/samsungs-digital-key-technology-now-works-with-volvo-and-polestar-evs-160357150.html?src=rss
Category:
Marketing and Advertising
WhatsApp may face greater regulation in the European Union thanks to an increase in users on its open channels. The platform announced Friday that these feeds for news sources, public figures and more averaged approximately 46.8 million users in the EU during the last half of 2024. This increase in users means WhatsApp's open channels, akin to a social network, now qualify as a Very Large Online Platform (VLOP) under the EU's Digital Services Act (DSA). The DSA uses the labels very large online platform or search engine when the entity has more than 45 million monthly users in the EU. These designations allow the European Commission greater regulatory power around transparent advertising, content moderation, an annual independent audit, data sharing with the EU and more. Relevant online platforms must also mitigate and assess the risk of damaging and illegal content. WhatsApp's parent company, Meta, is already designated as a VLOP (and not happily), alongside ByteDance, Amazon, Google and more. The European Commission will now need to determine whether to give WhatsApp the designation. This article originally appeared on Engadget at https://www.engadget.com/big-tech/eu-might-impose-further-regulation-on-whatsapp-152832935.html?src=rss
Category:
Marketing and Advertising
Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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