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Spotted by: Liesbeth den Toom
Category:
Marketing and Advertising
On World Book Day this year, Audi Spain took a creative approach to an age-old problem nobody actually reads the owner's manual for their car. The German automaker teamed up with Penguin Random House to merge dry, technical manuals with captivating short stories. Seven Spanish authors were tasked with writing original pieces of fiction incorporating specific words and phrases from Audi's manuals Novelas de Manual.The result is a series of stories ranging from tales of World War II to musings on modern romance, each punctuated with highlighted words that allow the reader to jump to explanations of their vehicle's features and functions. For example, a story about "The Day Alicia Sabater Died" connects to information about replenishing brake fluid. The campaign was developed for Audi by Ogilvy and marks the fourth time the two have celebrated Book Day with literary projects. Previous initiatives included crowdsourcing stories that hadn't yet been written and transforming customer service anecdotes into fictional narratives.
Category:
Marketing and Advertising
Protons encrypted password manager, Proton Pass, has received a significant update with an emphasis on security. This comes in the form of a new toolset called Pass Monitor, which will alert users of account weaknesses and data breaches. This is done automatically and the system will even guide users through solutions in the event of a data leak from a third-party service, which happens a whole lot. It also scours the dark web and alerts people if Proton addresses, email aliases and up to ten custom email addresses have been leaked and used for nefarious purposes. If this happens, youll get an alert so you can take action. Pass Monitor includes a password health feature that flags any weak or reused passwords that could use an update. The inactive two-factor authentication portion of the toolset is an additional layer of security that identifies various accounts that offer the option for 2FA. Finally, the companys bringing its Proton Sentinel feature into Pass Monitor. The service uses a combination of AI and human analysts to detect and block account takeover attacks. The password health and 2FA checks are available to free users, but monitoring of the dark web and Proton Sentinel are only for paying members. Luckily, Pass Plus memberships are currently on sale for $2 per month. These new tools, available on Windows, Android and iOS, will roll out to current users in the next few days. Proton is actually a fairly new entrant in the password security game, as the password manager just celebrated its one-year birthday. The company is more famous for its stellar VPN software, which topped our list of the best VPNs.This article originally appeared on Engadget at https://www.engadget.com/protons-new-password-monitor-update-will-scour-the-dark-web-on-your-behalf-183914473.html?src=rss
Category:
Marketing and Advertising
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