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Sonos must feel its companion app is in good enough shape, because today the company is launching two new products just a couple of months after it delayed them to fix its software. On Tuesday, Sonos announced the Arc Ultra and Sub 4. The former replaces the $899 Arc as the companys new flagship home theater product. Its the first Sonos soundbar to include its new Sound Motion technology. The company says the tech allowed it to drastically reduce the size of the Arc Ultras transducer without sacrificing bass output. In fact, Arc Ultra can produce up to twice as much bass as its predecessor, according to Sonos. In all, the soundbar features 14 drivers, including a set of tweeters on both ends of the device, allowing it to deliver 9.1.4 spatial audio. Other notable features include a Speech Enhancement tool Sonos says will allow users to decide how clear they want dialogue to sound. On the connectivity front, the soundbar includes an HDMI eARC port, as well as Wi-Fi 6 and Bluetooth 5.3 support. AirPlay 2 connectivity is also included, as is support for optical audio though the latter requires an adapter. For the first time, Sonos will also make its handy Trueplay tunning feature available to Android users. The Arc Ultra will cost an eye-watering $999 when it arrives on October 29. For now, Sonos will continue to sell the Arc for $899. As for the Sub 4, Sonos calls it its most advanced subwoofer to date. The Sub4 features more processing power and additional RAM, as well as a new Wi-Fi radio to offer stronger connectivity. At the same time, Sonos made the device more efficient, with the company claiming an almost 50 percent reduction in idle power consumption. Like the Arc Ultra, the Sub 4 will go on sale on October 29. It will cost a slightly more palatable $799. With today's announcement, Sonos says a new software update is also on the way. The company claims the release will improve performance relative to its previous app. Expect refinements to system identification, speaker grouping and setup. For current users, the update will bring back 90% of the features the new app has been missing since it replaced the company's old software. "Weve worked tirelessly to resolve the most critical app issues and most requested legacy features. We have reached a level of quality that gives us the confidence to launch our extraordinary new products," said Sonos CEO Patrick Spence. "As we laid out in our commitments we will continue to improve the software regularly, and are determined to make the Sonos experience better than it's ever been."This article originally appeared on Engadget at https://www.engadget.com/home/home-theater/sonos-999-arc-ultra-is-a-bass-powerhouse-in-a-relatively-small-package-141412411.html?src=rss
Category:
Marketing and Advertising
Google has been using AI in its shopping tools for a bit now, letting people use generative AI to try on clothes and see if the garments look good on them, or look for things using Google Lens. Today, Google is implementing even more AI functionality in its Shopping service, allowing Gemini to show the most relevant products. Instead of only showing an assortment of products, Google Shopping now includes an AI-generated brief that recommends other products associated with what you searched for. For example, shoppers looking for notebooks may get a brief mentioning stationery like pens and erasers. The products shown are also sourced from sources like articles and guides from across the web. You can also read these articles yourself by clicking on them. Google If those briefs arent enough for you, searches can be refined using filters. The filters include criteria like clothing size and products at shops near you. These filters also work with virtual try-ons, as mentioned above, and augmented reality (AR) shopping. AR shopping works if a product has an associated 3D asset, but it can help shoppers see the products as if they were in a store. Google Shopping is also getting a Deals page that shows lower prices, if any are available. The page will also be personalized based on your previous searches. When youre tired of shopping or need to run errands, you can leave Google Shopping and return, picking up where you left off. Personalized searches like these can be disabled if you dont want Google tracking your searches closely. These Google Shopping changes are available today in the US. However, not everyone will see them immediately, because Google is rolling them out over the next few weeks.This article originally appeared on Engadget at https://www.engadget.com/big-tech/google-shopping-gets-even-more-ai-powered-features-140031743.html?src=rss
Category:
Marketing and Advertising
Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research. Read the full article at MarketingProfs
Category:
Marketing and Advertising
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