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Sam Altman is extremely kid-pilled. The OpenAI CEO announced the birth of his son in February. Since then, Altman has employed his own product, ChatGPT, to answer parenting questions. Those first few weeks were every question, constantly. Now I ask it about developmental stages more, he said on OpenAI’s in-house podcast. Altman isnt alone on this front. In fact, his experience reflects a growing trend: New parents are increasingly turning to AI to help navigate childcare questions. According to a 2024 study, 52.7% of parents explicitly used ChatGPT for parenting strategies. Altman is among these parentsand he acknowledges a personal dependence. Clearly people have been able to take care of babies without ChatGPT for a long time, he said on the podcast. I dont know how I wouldve done that. But could there be such a thing as too much advice? AI for every stage of parenting For more targeted advice, some turn to specialized chatbots. Becky Kennedy, an influential clinical psychologist and parenting guru known as Dr. Becky, created the popular Good Inside app. There, parents can ask questions to a chatbot trained on Kennedys own writing and videos. Oath Care rode the initial AI boom by launching its specialized ParentGPT product, but the company shut down last year. AI-powered pregnancy apps are also popular. Soula is a 24/7 AI doula, which feeds on data to help advise users on pregnancy and postpartum concerns. The app has raised $750,000 and is backed by the former vice president of fertility and period tracker Flo Health. Glow, which runs a family of apps that includes a popular ovulation tracker, has introduced AI data processing to its prenatal and postpartum apps. There’s also a world of extensive and expensive childcare gadgets. Tech-forward parents can get their hands on a $400 Nanit baby monitor, which tracks, logs, and flags a babys movements using AI. For $1,500, new parents can purchase an AI-powered crib. There’s even a $2,500 self-driving and self-rocking stroller. How much parenting advice is too much? AI offers broad swaths of easily accessible information. But sending parents into information overload can be dangerous. While few studies exist on the new era of AI-powered parenting, researchers have consistently studied the effects of easy internet access on childcare. According to a 2023 study, parents who feel less confident and more overloaded tend to increase their online searching for parenting advice, which can further erode their sense of efficacy over time. The study also found that information overload is linked with greater queries, meaning that parents who surf the web will keep surfing. Robyn Koslowitz, a child psychologist and author of Post-Traumatic Parenting: Break the Cycle and Become the Parent You Always Wanted to Be, has noticed a technological shift. Patients used to visit her with self-diagnosed advice from “Dr. Google.” Now, she says, they reference “Dr. ChatGPT.” The data aligns with Koslowitz’s experience: A 2024 study from the Kansas Life Span Institute found that many parents trust ChatGPT more than their healthcare providers. “Parents have a tremendous amount of self-doubt nowadays,” Koslowitz tells Fast Company. “Sometimes ChatGPT, or any other chatbot, steps in to take away decision-making. But the only way we learn discernment, and we learn to figure it out, is if we rely on our own judgment.” New York Times journalist Amanda Hess has seen up close the dangers of over-technologizing childcare. Her new book, Second Life: Having a Child in the Digital Age, tracks her uses of pregnancy tech like fertility apps and online support groups. She worries about AI’s impact, too. “Theres something lost when we turn too quickly to technologies like chatbots to troubleshoot our kids,” Hess writes in an email to Fast Company. “There are bonds that can be built by asking friends and neighbors and relatives for help, human connections that will continue to support our kids as they make their way through life.” In other words, it takes a villagenot just a chatbot.
Category:
E-Commerce
Innovation doesnt happen in silos: it happens in systems. And yet many companies still rely on lone heroes to ignite transformation. They recruit visionary thinkers, celebrate bold ideas, and preach agility, but beneath the surface, their structures reward predictability and punish deviation. As a result, the very people most capable of driving innovationfast-moving, future-oriented changemakers known as catalystsare often left isolated, misunderstood, and burned out. Catalysts ignite possibilities. They challenge the status quo, connect seemingly unrelated dots, and accelerate momentum. But they dont thrive in traditional organizational ecosystems because they threaten bureaucracy, resist incrementalism, and without support, they either burn out or leave. According to Gallup, just 21% of employees strongly agree that they can take risks at work without fear of negative consequences. As Shannon Lucas and Tracey Lovejoy explain in their book Move Fast. Break Shit. Burn Out., these workers often struggle with intense isolation and exhaustion not because they arent capable, but because the system isnt designed for them to succeed. To unlock sustainable innovation, organizations must evolve from celebrating individual disruptors to cultivating ecosystems where diverse changemakerscatalysts, stabilizers, implementerscan thrive together. This isnt a culture tweak. Its a systems redesign. The 4 Layers of a Catalyst Ecosystem Shannon and I have seen how catalytic energy can drive exponential growth if the right conditions exist. This framework outlines the four interdependent layers that support thriving catalyst ecosystems. 1. Identification: Spot the Sparks Catalysts dont always stand out on paper. Theyre often the ones asking provocative questions in meetings, proposing ideas that seem off-script, or moving faster than the rest of the system. But without intentional practices, these traits can be seen as disruptive rather than visionary. To find them, leaders must look beyond the org chart. Psychometric assessments, cross-functional feedback, and structured self-discovery tools can help you to illuminate hidden change agents at every level in your organization. You can also train managers to spot curiosity, systems thinking, and pattern recognition. In her work with large organizations, Shannon uses her companys Catalyst Assessment Tool to uncover innate changemakers hidden throughout the business. This often-overlooked talent is frequently underutilized. At one company, 60% of the employees identified as catalysts were previously considered hidden talent by the C-suiteand they went on to solve some of the organizations most pressing challenges. 2. Integration: Design for Complementarity Once identified, catalysts need more than autonomy. They need meaningful integration with the broader system. Pairing them with stabilizers (who bring operational excellence) and implementers (who drive execution) creates cross-functional change pods that balance energy, tempo, and sustainability. In my work facilitating story-based leadership circles, catalysts often emerge through narratives of disruption, such as career pivots, reinventions, and vision quests. However, their breakthroughs become organizational breakthroughs only when they are translated into a shared purpose. This requires redesigned team norms: tempo-matching, structured conflict mediation, and deep respect for different working styles. Catalysts are the spark, but the team is the engineand the organization is the road they need to travel together. 3. Protection: Shield the Flame A large amount of pressure to innovate without adequate support is a recipe for burnout. According to Deloitte, innovation-driven employees are 2.5x more likely to leave if they lack proper support systems. Catalysts in particular are prone to emotional exhaustion, especially when their efforts are blocked by bureaucracy or misunderstood by leadership. Organizations must build containers that buffer catalytic energy. This means establishing sponsorship structures, recovery protocols (such as off-cycle sabbaticals or reflective retreats), and psychological safety as a norm. This could include internal coaching circles, energy mapping, or check-in rituals that normalize emotional processing. Investing in resilience practices isnt a perk; its a prerequisite for sustainable change. 4. Amplification: Scale the Spark Catalysts cant just be unleashed; they must be amplified. Invite them to inform strategic offsites, facilitate internal labs, or lead cross-functional storytelling initiatives. Establish formal channels, like Catalyst Councils, to elevate their insights into enterprise-level planning. Codify what they learn. Translate their experiments into onboarding content and playbooks. Make space for them to coach emerging catalysts in the system. When you treat catalysts not as rogue actors but as cultural accelerants, their energy becomes contagious. In a Catalyst program with a large healthcare organization, Shannon worked with the team to identify, train, and activate catalysts from across the business. The program participants were given the most pressing strategic initiatives to tackle. In just 16 weeks, the Catalyst participants helped the company reduce reimbursement times from eight weeks to just two days, a 96% improvement, driving significant gains in both customer and employee satisfaction. Additionally, the organization reported a 24% improvement in change leadership capabilities across the enterprise. This is the power you can unleash and amplify by engaging your catalysts. Innovation isnt a solo act; its an emergent phenomenon. It happens when diverse roles, energies, and mindsets interact in the right environment. That means building systems that reward exploration, reframe conflict, and move ideas from the margins to the center. The future wont be led by lone geniuses. It will be shaped by ecosystems that can accommodate differences, adapt rapidly, and nurture catalytic energy over the long arc of change. Dont wait for a crisis to value your changemakers: Design for them now, and your organization wont just survive changeit will shape it. The next time someone in your organization brings an idea that feels risky or too soon, pause before you dismiss it. Ask: What if this is the spark weve been waiting for, and how might we build the right conditions to let it burn bright?
Category:
E-Commerce
For years, Heinz has consistently innovated in the ketchup space. Theres been jalapeo ketchup, chipotle ketchup, mayochup, and even pickle ketchup. Other sauces have gotten similarly modernized, with stunt products like a Taylor Swift-inspired ranch dressing and a hot-pink Barbie barbecue sauce. Notably forgotten amid this flurry of condiment exploration? Mustard. Now Heinz is rectifying that error, officially announcing the release of the condiment Heinz Mustaaaaaard, the brands first new mustard product in 10 years. The smoky-sweet chipotle honey mustard will debut for a two-week period at Buffalo Wild Wings, followed by a limited-time nationwide release at Target, 7-Eleven, Walmart.com, and Amazon.com. [Photo: Kraft Heinz] Heinz Mustaaaaaard was initially teased back in February, when Heinz revealed it would be collaborating on the sauce with record producer DJ Mustard (so named because of his given first name, Dijon). The timing was spot-onMustard had just exploded in the cultural zeitgeist after a callout of his name in Kendrick Lamars song tv off inspired memes and resulted in Mustard joining the 2025 Super Bowl halftime show. At the time, Heinz named Mustard as its official chief mustard officer. But, according to the team at Heinz, this wasnt just a collaboration with Mustards name attached to it: The producer met with Heinzs R&D team in person to select the final flavor, down to the specific proportions of each ingredient chosen. [Photo: Kraft Heinz] DJ Mustard mixes a mustard Most people are probably familiar with Mustard through his music and his recently viral collaboration with Lamar. Fewer are aware of his side hustle as a grill master. Heinz pitched a potential collaboration with Mustard more than a year before the official partnership announcement in February. During that time the team learned that Mustard already had a love for Heinz, says Peter Hall, president of elevation for Heinz North America. Mustard shared that he had long used Heinz mustard as his go-to staple when grilling, and that he had a particular penchant for sweeter mustards. In a press release, the artist said Heinz mustard has always been the most important ingredient among his grilling secret weapons, noting, I knew I wanted to make my own sauce one day, something that wouldnt be like anything else out there. Adding mustard gives you that nice browning, bark formation, and grilling, but thats just step one. [Photo: Kraft Heinz] The actual creation of Mustards mustard was a four-month-long process, starting with the music producer personally visiting Heinz headquarters in Pittsburgh to help mix up the recipea kind of access that Heinz has never granted to a celebrity collaborator in the past. Richard Misutka, director of R&D for Kraft Heinz Elevation Brands, worked directly with Mustard during his visit. He says the team prepped around 10 different add-on flavors that might pair well with mustard, including honey, chipotle, jalapeo, bacon, caramelized onion, and even mango. Then, to ensure that they could replicate each potential recipe, all of the various combination components were weighed before they were mixed and tasted by Mustard. [Photo: Kraft Heinz] We started with our Heinz yellow mustard, and then we started playing around with some of the flavors, Misutka says. True to Mustards reputation, he liked the honey, so instead of playing around with the yellow mustard, we pivoted to the Heinz honey mustard. At that point, Misutka recalls, Mustard chose to add an extra shot of honey to the standard recipe. Then we looked at some of the other flavors to help accentuate the experience. We pushed him out of his comfort zone a little bit, because we knew he did not like spicy foods. So we’re like, Let’s just try the chipotle here and see what you think. He absolutely loved it. While bacon and mango were both possible contenders for Mustards top pick, the chipotle combination ultimately won out. I think it has tremendous balance. I mean, you have th sweetness, you have the vinegar tartness, you have the smokiness from the chipotle, as well as the heat, Misutka says. It’s really a great product, and it was a tremendous experience. Mustard summed up his estimation of the product in his own words: This is the one, the Mustard of all mustards.
Category:
E-Commerce
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