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An Austin-based startup best known for its VR and mixed reality workspace software for other companies headsets now has hardware of its own. The Immersed Visor appears to sit somewhere between a Vision Pro Lite and Xreal Plus: a lightweight head-worn device that creates a high-resolution spatial computing environment on the cheap (well, relatively speaking). Teased to death for months, Immersed founder Renji Bijoy finally unveiled the Visor at an Austin event on Thursday. The device, a bit more than glasses but much less than a full headset, gives each eye the equivalent of a 4K OLED screen. It has a solid 100-degree field of view. It supports 6DoF tracking (meaning it responds to motion on different axes, not just simple head rotations), and it offers hand and eye tracking and support for over five screens in a virtual or mixed reality environment. Immersed In the presentation, Bijoy revealed that the Immersed Visor only weighs 186g, slightly less than an iPhone 16 Pro. Its 64 percent lighter than the Meta Quest 3 (515g) and around 70 percent lighter than the Apple Vision Pro (600 to 650g). Weight and ergonomics have been drawbacks for many early adopters of VR and mixed-reality tech. (That includes some customers of the $3,500 Vision Pro.) So, trimming the Visors weight to about the same as a high-end smartphone could, in theory, help it succeed where competitors struggled. Part of that comes from (in borrowing a trick from Apple) a wired battery pack you stash in your pocket. But unlike those devices, the Immersed Visor doesnt include an app store or onboard experiences like games. Instead, its tailored for work: link it to your Windows, macOS or Linux computer (wirelessly or wired), and get stuff done on its immersive array of virtual screens. Its 6DoF tracking means you can stand up, lean or twist, and the virtual screens will remain planted where you put them, rather than awkwardly following you through space. Like the companys workspace app for Meta Quest and Vision Pro, you can operate either in a passthrough view of your space or an entirely virtual one. (It includes pleasant virtual environments like a mountaintop ski resort by a cozy fire.) You can also work with others in a shared space. The device runs on the Qualcomm XR2+ Gen 2 chip, which debuted at CES 2024. The chip supports up to 4.3K per-eye resolution and can handle content up to 90fps. Immersed Immersed has chosen an unconventional pricing scheme. The device starts at $1,050 to buy outright. But you can get it for $400 upfront if you agree to a subscription model: $40 monthly for 24 months or $60 monthly for a 12-month term. Oh, and that model doesnt ship until six months after October, meaning April 2025. If you want a device that starts shipping next month i.e., the Founders Edition that price increases to $1,350 outright or $700 plus the monthly subscription fee (same prices as the later-shipping version). In theory, the Immersed Visor could hit a sweet spot for many spatial computing-curious folks who want something cheaper than the Vision Pro, with a higher resolution than the Meta Quest 3 and thats (perhaps) less like a beta product than Xreals AR glasses. Whether it succeeds on those points, well, we wont have a clue until we get some hands-on time. As far as I can see, no major media outlets (including Engadget) have shared hands-on demos of the device. As this years wave of absurdly hyped AI gadgets reminded us, big promises mean nothing if you end up with a $1,000 paperweight. You can watch the presentation below and, if it tickles your fancy, pre-order from Immerseds website. This article originally appeared on Engadget at https://www.engadget.com/ar-vr/the-immersed-visor-aims-for-spatial-computings-sweet-spot-201031456.html?src=rss
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Marketing and Advertising
One day after X started to come back online for some people in Brazil, the countrys Supreme Court is threatening the social media company and Elon Musk-owned Starlink with hefty daily fines. In a new order posted online, Supreme Court judge Alexandre de Moraes ordered regulators to reactivate blocking of X and said that the two companies could be hit with close $1 million a day in fines for not complying. The latest order from Moraes, who has been publicly sparring with Musk for months, comes after X became accessible again in Brazil for many users on Wednesday. The company said in an earlier statement the change was "an inadvertent and temporary service restoration" that happened as a result of changing network providers. Following Brazils ban last month, X reportedly shifted to using Cloudflares servers in the region, which made it more difficult for Brazilian ISPs to carry out the block. The company said Wednesday it made the change in network providers in order to to provide service to Latin America and that it expected its service in Brazil to go offline again soon. Now, Moraes says that X could be fined the equivalent of $921,000 a day, beginning September 19, for each day of non-compliance with the ban. Starlink, which previously saw its Brazilian bank accounts frozen amid the dispute, faces joint liability if X doesn't pay, according to the order. Moraes also ordered the countrys internet regulator to take immediate measures to prevent access to the platform by blocking the CDN Cloudflare, Fastly and EdgeUno servers, and other similar ones, created to circumvent the court order that suspended the operation of the old Twitter in Brazil. X didnt immediately respond to a request for comment.This article originally appeared on Engadget at https://www.engadget.com/social-media/brazil-threatens-daily-fines-for-x-and-starlink-for-non-compliance-with-ban-194542476.html?src=rss
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Marketing and Advertising
Google has found another way to turn your eyeballs into money: by turning paused YouTube videos into a new real estate for ads. A YouTube communications manager told The Verge theyve seen strong advertiser and strong reviewer responses since they rolled out Pause ads to all advertisers. YouTube first started looking at using ads on pause screens in 2023 with select advertisers. Googles chief business officer Phillip Schindler announced last April that advertisers loved the new ad concept. YouTubes viewers arent as enthusiastic about the idea. Reddit users posted screenshots of the new pause screen ads and to say they arent happy with the ads is the understatement of the year. The new ads arent just showing up on the website. Ads also pop up when you pause videos on the YouTube mobile app, according to others on the site. Pause screen ads are not a new concept. Streaming services like AT&Ts DirecTV and Hulu show ads when the screen is paused if you have one of the lower tier subscription plans. Some Amazon products like the Fire tablets also show ads on the lock screen and Amazon announced last May that it plans to expand its ad space offerings for living-room devices, according to Amazons official blog.This article originally appeared on Engadget at https://www.engadget.com/entertainment/youtube/youtube-is-now-showing-ads-when-you-pause-videos-193622495.html?src=rss
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Marketing and Advertising
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