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Apple has apologized for its Crush! ad, which sparked a furious backlash among artists, musicians, and other creators. AdAge reports Apple said the video missed the mark, and it has scrapped plans to run the commercial on TV. The video shows a series of musical instruments and other tools for human expression, including a guitar, drums, trumpet, amplifiers, record player, TV and much more being crushed to All I Ever Need Is You by Sonny and Cher. The crusher pulls up to reveal an iPad. Tonally, you could see how it could be misconstrued. Apple is rumored to have more AI tricks planned for its next WWDC, while this new iPad Pro has a chip that boasts a lot of AI power, all with the looming threat of AI to creatives. But and imagine Im using my indoor voice, here its just an ad. However, Apple is such a huge company that it wields a huge amount of influence. And everyone is watching. Mat Smith The biggest stories you might have missed How to watch Google's I/O 2024 keynote Nintendo is done paying Elon Musk for X integration on its consoles Asteroids and Resident Evil join the World Video Game Hall of Fame You can get these reports delivered daily direct to your inbox. Subscribe right here! Jack Dorsey claims Bluesky is repeating all the mistakes he made at Twitter Bluesky was the Twitter spinoff. In a rambling interview, Twitter founder Jack Dorsey claimed Bluesky was literally repeating all the mistakes he made while running Twitter. Dorseys complaints seem to boil down to two issues. First, he never intended Bluesky to be an independent company, with its own board and stock and other vestiges of a corporate entity. Instead, his plan was for Twitter as it was called to be the first client to take advantage of the open-source protocol Bluesky created. Dorsey also didnt like Blueskys form of content moderation, and how it has occasionally banned users for things like using racial slurs in their usernames. A lot of this isnt particularly surprising. If youve followed Dorseys public comments over the last couple years, hes repeatedly said Twitters original sin was being a company beholden to advertisers. Continue reading. An insulin pump software bug has injured over 200 people The FDA has issued the highest level of recall for the app. The US Food and Drug Administration (FDA) issued a Class I recall for the t:connect mobile app on iOS, which people with diabetes use to monitor and control an insulin pump. The FDA received 224 injury reports as of April 15. Insulin pumps, like the t:slim X2, automatically deliver insulin under the users skin at set intervals and whenever needed. The bug excessively drained power from the pump, meaning it could shut down without warning and before the user expected it to, leading to the under-delivery of insulin. Continue reading. Netflix and Roblox team up for a digital theme park Mommmm, I want more corporate synergy! Netflix This simply sounds horrible. Continue reading.This article originally appeared on Engadget at https://www.engadget.com/the-morning-after-apple-apologizes-for-its-ipad-pro-ad-that-crushed-human-creativity-111523044.html?src=rss
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Marketing and Advertising
In a couple of months, you'll be able to get Microsoft's mobile games from its own store. Xbox President Sarah Bond has revealed at the Bloomberg Technology Summit that the company is launching a web-based store where you can download its mobile games and get add-ons or in-app purchases at a discount. Bond said the company has decided to launch a browser-based store instead of an app to make it "accessible across all devices, all countries, no matter what" so that you don't get "locked to a single ecosystem." Microsoft will only host its own games to start with, which means it will feature a lot of titles from Activision Blizzard. If you'll recall, it snapped up the gaming developer and publisher in a $70 billion deal that closed last year. You'll most likely find Candy Crush Saga, which has apparently generated $20 billion in revenue since it launched in 2012, and Call of Duty's mobile games in the first batch of titles available for download. Bond said that Minecraft may also be one of the first games you can get. An Xbox spokesperson told Bloomberg that this is "just the first step in [the company's] journey to building a trusted app store with its roots in gaming." Microsoft plans to open the app store to third-party publishers in the future, though it didn't share a timeline for that goal. The company first announced its intention to launch a gaming store for Android and iOS devices last year shortly before rules under the EU's Digital Markets Act became applicable. To comply with DMA rules, Apple and Google have to allow third-party app stores to be accessible on their platforms and to offer alternative billing systems for purchases. They're also compelled to allow app sideloading, which will be a massive change for Apple, a company known for its "walled garden" approach to business. Operators of third-party app stores will get to avoid some of the fees Google and Apple charge, but they'd still have to pay the companies for bypassing their mobile platforms' official stores. Both tech giants have already outlined how they're changing things up to comply with the DMA regulations. The companies' rivals found the changes they're making insufficient, however, prompting the European Commission to start investigating their compliance plans. This article originally appeared on Engadget at https://www.engadget.com/microsofts-web-based-mobile-game-store-opens-in-july-090044359.html?src=rss
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Marketing and Advertising
Hail storms are unpredictable, often striking hyperlocally with unexpected force. When they descend on a field of leafy greens, the perforations caused by hailstones can render a harvest unsellable.When a large-scale spinach producer in the Netherlands recently saw a potential harvest damaged by a spring storm, the country's main supermarket chain came to the rescue. Instead of rejecting the spinach because of its visual imperfections standard practice in the grocery industry Albert Heijn purchased and packaged the crop. The retailer added a label for shoppers, explaining that some of the spinach leaves had suffered hail damage, making them slightly less attractive but equally delicious.Writing off crops for not meeting rigid aesthetic standards is a major cause of food waste. Supermarkets have conditioned consumers to expect perfection in fruits and vegetables. By implementing a simple act like Albert Heijn's stickers, they can now help reshape those norms, saving massive amounts of (im)perfectly good produce.
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Marketing and Advertising
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