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As we look at the year ahead, here are the key trends set to shape the social space--and actions marketers can take now to leverage those trends. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
China's DeepSeek AI has already caught the eye of a data protection watchdog, shortly after it went viral and became the top-rated free app on Apple's App Store in the US and other regions. As TechCrunch reports, Garante, or the Italian Data Protection Authority, has written DeepSeek to ask for information about the AI chatbot due to the "possible risk for the data of millions of people in Italy." The watchdog is in charge of monitoring the application of General Data Protection Regulation (GDPR) rules in the country. In an announcement about the information request on its website, Garante said it contacted both the Hangzhou and the Beijing DeepSeek Artificial Intelligence offices to ask them what kind of personal data the AI chatbot collects. It also asked them to clarify their purposes for the data they collect and whether the information they gather is stored on servers physically located in China. In its privacy policy, DeepSeek admitted that it transfers personal information of the country where the user lives and that it keeps them "in secure servers located in the People's Republic of China." However, it said that the service will "do so in accordance with the requirements of applicable data protection laws." In addition, Garante is asking DeepSeek what type of information is used to train its AI system. And, in case web scraping is involved, it wants the service to clarify how both registered and non-registered users are informed about the processing of their data. Notably, Bloomberg has published a report that Microsoft and OpenAI are already investigating whether DeepSeek took OpenAI data and possibly used it for training. Apparently, a group of users exfiltrated a large amount of data using OpenAI's API back in the fall of 2024, and Microsoft's security researchers reportedly believe that they have a connection to DeepSeek. The chatbot service now has 20 days to respond to Garante's request. In the US, Reuters said authorities have started looking into the national security implications of the China-based AI chatbot.This article originally appeared on Engadget at https://www.engadget.com/ai/chinas-deepseek-ai-hit-by-information-request-from-italys-data-protection-watchdog-133025226.html?src=rss
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Marketing and Advertising
The latest update Apple rolled out for the iPhone allows T-Mobile customers a select few, for now to be able to send text messages even in locations where they have no coverage. iOS 18.3 adds support for SpaceX and T-Mobile's direct-to-cell satellite service, which is currently being trialed after the companies opened signups for beta testing in December. As Bloomberg notes, the service used to be only compatible with certain Android phones, including Samsung models like the Z Fold and S24 along with select devices running Android 15. Meanwhile, Apple already has a partnership with Globalstar that provides users with texting capabilities when they're out of coverage. Users who've signed up to participate in the fledgling service's beta trials have reportedly started receiving texts. "You can now stay connected with texting via satellite from virtually anywhere," the message reads, according to Bloomberg. And for iPhone users, it asks them to "update to iOS 18.3" to "start experiencing coverage beyond." Once they do download the update, they'll see a toggle in their cellular data settings to activate the capability. At the moment, the direct-to-cell service only offers text messaging. If a beta tester finds themselves in rural areas and other locations that typically don't have coverage, they'll be able to use Starlink's satellite network to send a text. In the future, the plan is to add voice and data connectivity to give people more options in far-flung locations. This article originally appeared on Engadget at https://www.engadget.com/mobile/apple-enables-support-for-t-mobile-and-starlink-satellite-network-on-the-iphone-130022775.html?src=rss
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Marketing and Advertising
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