 |
|
|
|||||
Andrew McCutchen hasn’t had the conversation with 7-year-old son Steel yet, but the Pittsburgh Pirates star knows it’s probably coming at some point. Steel, already playing in a youth baseball league, will probably come home at one point and ask his five-time All-Star father if he can have whatever hot item his teammates might be wearing during a given spring. McCutchen plans to accommodate Steel up to a point. The oldest of McCutchens four children is already rocking an arm sleeve, just the way dad does. Yet if Steel is hoping his father will spring for a sliding mitt a padded glove a player can slip over one of their hands to protect it should the hand get stepped on while diving headfirst for a base he probably shouldn’t get his hopes up. McCutchen, who has stolen 220 bases at the major league level, has never worn one. And he’s quick to point out the next time the cleat of a fielder mashes his hand will also be the first. Still, the 38-year-old understands. Once upon a time, he was a 20-something who epitomized baseball cool, from his dreadlocks (long since shorn) to his goatee to his rope chain to the occasional skull cap he wore underneath his batting helmet, all of it designed to accentuate McCutchen’s innate blend of talent and charisma. It’s all about the drip, McCutchen said with a smile. Even if the drip (Gen Z slang for stylish clothes and their accessories) emphasizes fashion over function, particularly when it comes to the gloves which look a bit like oven mitts that are becoming just as ubiquitous in the Little Leagues as they are in the major leagues. Safety and self-expression Former major leaguer Scott Podsednik (career stolen base total: 309) is credited with inventing the sliding mitt during the late stages of his 11-year career. Tired of having his hand stepped on, Podsednik worked with a hand therapist for a solution. The initial mitts were relatively simple. A 2009 picture of Podsednik sliding into second base shows his left hand covered in what looks like a padded modified batting glove, all wrapped in black to match the trim on his Chicago White Sox uniform. Things have gotten considerably more intricate over the years. Google sliding mitt designs and you’ll find themes ranging from the American flag to an ice cream cone to aliens to a poop emoji ( yes, really ). Scott McMillen, a lawyer in the Chicago area, had no plans to get into the baseball accessory business. He first took notice of sliding mitts when his son Braydon, then 10, pointed out one of his teammates had one and said basically, Oh hey dad, wouldn’t it be nice if I had one, too. They headed to a local sporting goods store, where McMillen was surprised at the variety available. That was around 2021. By early 2024, McMillen had launched Goat’d, a specialty baseball accessory company with everything from sliding mitts to batting gloves to arm sleeves to headbands and more, many of them religiously inspired. Sales during their first full year? Over 1 million units. We were surprised at how large the marketplace is, McMillen said. Maybe he shouldn’t have been. Youth sports have bounced back from the COVID-19 pandemic. The Aspen Institute’s 2024 State of Play report noted that the participation levels in sports among children ages 6-17 were the highest theyve been since 2015. Baseball’s numbers have steadied following a decline. Little League International told The Associated Press last fall that more than 2 million kids played baseball or softball under its umbrella across the world, an uptick over 2019. Many of those kids are also fans of the game, some of whom may have noticed their favorite major leaguer sporting a mitt when they’re on the bases. Yes, that was San Diego Padres star Fernando Tatis Jr. sliding across home plate ( feetfirst, by the way ) with a bright yellow mitt on his left hand in the ninth inning of a 2-1 win over Pittsburgh last weekend. It’s one of the many ways in which the game has evolved over the years. When McMillen grew up, there wasn’t much swag to go around. We had our baseball uniform and our glove (and) everyone looked the same, everyone was the same, he said. Now, everyone wants to express themselves individually. The best way to do that without acting like a clown is to wear something that shows people who you are. Self-expression, however, doesn’t exactly come cheap, particularly in an era when top-of-the-line bats are $400 or more. What amounts to an entry-level sliding mitt can go for $40, but Goat’d and others have versions that can fetch double that. That hasn’t stopped sales from being brisk, and McMillen points out it’s not merely a luxury item. We dont play football with 1940s safety equipment, he said. You feel better in the (batter’s) box when you have something that protects you, right? With a sliding mitt, it’s also like, Hey this is fun. Its cool. I want to be like my fave high school player, like my favorite college player. It’s becoming increasingly common for McMillen and other members of the company’s staff to spot Goat’d gear at the field. In recent months, they’ve popped up in youth tournaments from Georgia to Las Vegas, sometimes in the back pockets of players as young as 6 or 7. McMillen can’t help but shake his head to see his product become part of the time-honored tradition of kids imitating their heroes. Which is good for business and, oh by the way, probably unnecessary. The pressure to keep up Here’s the thing: In most if not all youth baseball leagues, headfirst slides that would require a player to stretch out their hand to secure the bag are illegal. In Little League, for example, stealing bases for players 12 and under is rare because the player can take off only after the ball has reached the batter. And even if they do bolt for the next base, they have to slide feetfirst. The only times in Little League that a baserunner can dive headfirst toward a base is when they are returning to it while in a rundown or during a pickoff attempt, both of which are also rare. That doesn’t stop the players from wanting a sliding mitt. It also doesn’t stop their parents from buying them, all part of the pressure to keep up with the Jones that has practically been a part of youth sports culture since the first time somebody came to practice with a batting glove or wristbands. It’s a phenomenon Chelsea Cahill and her family has known for years. The longtime educator who lives just east of Columbus, Ohio, has spent most of the last decade shuttling her three boys from practice to games to tournaments. What she and her husband have learned over the years is that some trends come and go, but the pressure to have the right stuff remains. There’s always that feeling of This is the next new thing’ or This is what youve got to get, Cahill said. They appeased their sons up to a point, but only up to a point. Last summer their youngest son Braxton, then 11, and the rest of the kids on his travel team kept pestering their parents to buy sliding mitts. Entering the final tournament, the team moms decided to give in. Sort of. Rather than plop down that kind of money for something they didn’t actually need, the moms headed to a local dollar store and bought them actual oven mitts the kind used to pull tonight’s dinner from out of the oven. Average retail price? Less than a cup of coffee at the gas station. Oh, and the kids loved them, and wore them during the game. Cahill posted video of them playing with the mitts stuck in their back pocket to her TikTok account. The video is now at 12 million views and counting. They thought it was hilarious, but we didnt really think they would wear them for the rest of the tournament, Cahill said. We were wrong. They really embraced it! Among viewers of that TikTok, by the way, were the people at Goat’d, who sent Braxton a couple of mitts as a result. The good news is, Cahill now won’t have to buy one for Braxton this spring. Yet there’s also something else she has learned through the years: This time in her boys’ lives is fleeting. For proof, just look at her calendar. Her two older sons the ones who played travel baseball just like Braxton, and asked for all the cool stuff their teammates had, just like Braxton has gave up baseball by the time they got to high school. Her advice to parents who might be feeling the financial pinch of what it takes to play these days: Relax. We’ve learned as parents is to stop taking it so seriously, she said. Theyre kids. Let them have fun. The reality A day after hundreds of members of the Monroeville Baseball and Softball Association marched through the Pittsburgh suburb’s well-appointed community park, the regular season is in full swing. All four fields are alive with the chatter of coaches, parents and boys and girls aged anywhere from 5-12. Over on Field 1, the Rays are in the middle of their season opener. Playing first base, Josiah Jones has his glove at the ready, with a black sliding mitt noticeably sticking out of his left back pocket. Per the league rules, the Rays and the other players at the Bronco level (ages 11-12), play actual full-on baseball. They can take leads and steal bases whenever they like, though headfirst slides are only allowed when returning to a base, just like in Little League. Longtime MBSA executive commissioner Josh Plassmeyer is milling about, trying to keep tabs on everything. Plassmeyer outlawed sliding mitts on his son Grant’s 10-and-under tournament team, calling them a distraction” because players would spend so much time fiddling with them once they got to first base, they would miss signs from the third-base coach. About 50 feet away, Jones settles into the box and rips a ball to left-center field. His long legs carry him past first base, and he cruises into second with an easy double. As his teammates erupted in the dugout, Jones beamed for a brief moment. Then, as the opposing pitcher stepped onto the rubber, he took an aggressive lead off second and eyed third. His back pocket, the one where his sliding mitt had been 30 minutes before, was empty. Will Graves, AP national writer
Category:
E-Commerce
The U.S. Justice Department is doubling down on its attempt to break up Google by asking a federal judge to force the company to part with some of the technology powering the company’s digital ad network. The proposed dismantling coincides with an ongoing federal effort to separate Google’s Chrome browser from its dominant search engine. The government’s latest proposal was filed late Monday in a Virginia federal court two-and-half weeks after a federal judge ruled that its lucrative digital ad network has been improperly abusing its market power to stifle competition to the detriment of online publishers. In a 17-page filing, Justice Department lawyers argued that U.S. District Judge Leonie Brinkema should punish Google by ordering the company to offload its AdX business and DFP ad platform, tools that bring together advertisers, who want to market their products, and publishers, who want to sell commercial space on their sites, to bring in revenue. The government also is seeking other restrictions, including a 10-year ban on Google from operating a digital ad exchange, to undercut the power of a recidivist monopolist. Not surprisingly, it’s an idea that Google vehemently plans to oppose when the penalty phase of the antitrust case known as remedy hearings begins in late September. Google already has vowed to appeal Brinkema’s ruling that the technology powering the ad network has been breaking the law, but can’t do that until the judge rules on its punishment in a decision expected late this year or early next year. The Justice Department’s proposal would cause economic chaos and technological dysfunction resulting in harm to millions of advertisers and publishers, and in so doing, degrade the experience of internet users, Google said in a court filing late Monday. In its counterproposal, Google outlined a plan that it believes will bring more transparency to its ad network and eventually foster more competition. Google proposed the appointment of a trustee to oversee its behavior for three years. The attempt to tear down Google’s ad network comes on top of the Justice Department’s ongoing effort to have the company part with its popular Chrome browser and impose other restrictions to curtail the power of its ubiquitous search engine, which another federal judge branded an illegal monopoly in a ruling last August. The remedy hearings in the search case are scheduled to conclude later this month, with a ruling from U.S. District Judge Amit Mehta expected by Labor Day. If the Justice Department is able to persuade the two different judges to order its proposed dismantling of Google, it would be the biggest breakup of a U.S. company since AT&T was forced to spin off its phone service into seven separate regional companies more than 40 years ago. Google’s Play Store for apps running on its Android software that powers most of the world’s smartphones also was declared an illegal monopoly by a federal jury in 2023 and is battling a judge’s order that would require it to overhaul a commission system that generates billions of dollars in annual revenue. But hobbling its search engine and digital ad network would be far bigger blows because they are the key cogs in a business that generated $265 billion in revenue last year. Google is confronting the breakup threats at the same time the advent of artificial intelligence is changing the way consumers are using technology and seeking information online a shift that could also siphon traffic and money away from a powerhouse that began in a Silicon Valley garage in 1998. Despite the adversity, Google is still delivering robust financial growth to its corporate parent Alphabet Inc., which is currently valued at $2 trillion. Alphabet’s shares dipped slightly during Tuesday’s late morning trading. Michael Liedtke, AP technology writer
Category:
E-Commerce
Its official: You won’t be able to afford as many dolls as in the past. Thats based on Mattels first quarter financial report, released yesterday. While the results indicated that the company had a resilient first quarter, it also foreshadowed price hikes to come. In a meeting with investors, the company reported net sales of $827 million for the period, up 2% year over year, but pulled its full-year 2025 guidance, given the volatile macroeconomic environment and evolving U.S. tariff situation. Mattel CEO Ynon Kreiz also shared that while Mattel has a three-pronged plan to mitigate tariff-based losses, prices for some products are expected to rise. The Barbie-makers report comes as President Trump has turned dolls into a kind of symbolic flashpoint in his ongoing trade war. According to the Toy Association, a national industry group, nearly 80% of the toys sold in the U.S. are sourced from Chinameaning that toy and doll companies have been scrambling to absorb the impact of Trumps 145% tariff on Chinese goods. Last week, the president commented on reports that store shelves could soon be empty due to the tariffs on China, and the resulting tanking import volume, by acknowledging potential price hikes. Somebody said, Oh, the shelves are going to be open, the president told reporters. Well, maybe the children will have two dolls instead of 30 dolls, and maybe the two dolls will cost a couple of bucks more. Now, it appears that the presidents uncharacteristically frugal suggestion is inching closer to becoming a reality as Mattel is forced to rethink its supply chain and prices in order to offset the cost of Trumps tariffs. Mattel has a 3-part tariff mitigation strategy On yesterdays call, Kreiz told investors that Mattels tariff-mitigation plan includes three main approaches: Accelerating diversification of our supply chain and further reducing reliance on China-sourced products, optimizing product sourcing and product mix, and where necessary, taking pricing action in our U.S. business. Shifting the supply chain away from China is one of Mattels top priorities for a reason. The U.S. represents about half of Mattel’s global toy sales, and the company imports about 20% of its goods sold in the U.S. from China, according to a Reuters report. Mattel told Reuters it would reduce imports into the U.S. from China to below 15% by 2026. The company was planning to reduce reliance on Chinese manufacturers even before Trump took office, assuring investors back in December that, in 2025, Mattel will source less than 40% of its goods from China, as opposed to the industry average of over 80%. Ultimately, there will be price hikes on playtime But for Mattel, these supply chain steps likely still wont be enough to absorb tariff-based fees, which company finance chief Anthony DiSilvestro said in a post-earnings call are expected to reach $270 million in incremental costs over the course of the year, starting in the July quarter. As an added measure, Kreiz told investors that consumers can expect pricing adjustments on some products. While he didnt share details on specific products or price increases, he did predict that 40% to 50% of all Mattel product will remain at or under the $20 threshold. This is something we are committed to do, Kreiz told CNBC this morning about the new prices. To continue to create quality product and find the right balance of price and value, all in the service of the consumer. Deeper supply chain disruption could be yet to come The Mattel price increase announcement comes amid deep disruption to store supply chains, which are expected to increase as U.S. imports from China plummet and stockists pause orders. There was a nearly 43% drop in containers received from China, week over week, between April 21 and April 28, according to port data from Vizion. Retailers typically place orders for the holiday season around now as well, indicating a possible negative downstream effect later in the year. We have a frozen supply chain that is putting Christmas at risk, Greg Ahearn, chief executive of the Toy Association, told The New York Times. However, consumers could notice reduced product availability and purchasing power even sooner. Retail inventories may actually look lean in coming months, a May report from the Bank of America Institute stated. Fast Company has reached out to Mattel for more specific examples of the coming price hikes. The company did not respond by time of publication.
Category:
E-Commerce
All news |
||||||||||||||||||
|
||||||||||||||||||