 |
|
|
|||||
The biggest theater chains in the US and Canada are giving their cinemas a major upgrade in hopes of enticing more people to watch movies outside of their homes. According to Variety, they're planning to spend $2.2 billion to modernize 21,000 screens over the next three years even adding activities audiences can do, like pickleball and ziplining. Michael O'Leary, the president and CEO of the National Association of Theatre Owners (NATO), told the publication that the industry feels it has "turned a corner" and that "audiences are coming back to the theaters." However, they have to do more to make the shared cinematic experience more enjoyable. People have become used to waiting for films to come out on streaming over the past years, after all, and they're not going out for movies they don't feel compelled to see as soon as they come out. The total US domestic revenue for this year's summer box office, for instance, is over 10 percent lower than last year's. Variety says AMC, Regal Cinemas, Cinemark, Cineplex, Marcus Theatres, B&B Theatres, Harkins Theatres and Santikos Entertainment have all told NATO that they're investing money to better their facilities. The companies are expected to spend their budgets on upgrading their laser projectors and their sound systems, as well as on installing more comfortable seating, better AC, lighting and carpeting. And, yes, they're adding new attractions like pickleball courts, arcades, ziplines and bowling alleys, which could change what it means to go to the movies. The image above is a pickleball court at a B&B Theatre cinema. "This investment of resources is the next step in our industrys ongoing commitment to ensuring that going to the theater remains a unique and special experience for generations to come," O'Leary said. Whether the strategy works or not remains to be seen, but that these companies are willing to spend a collective amount of $2.2 billion in upgrades signifies that they're at least in a better place than they were in at the height of the pandemic. This article originally appeared on Engadget at https://www.engadget.com/entertainment/tv-movies/theater-chains-will-spend-22-billlion-to-lure-you-back-to-the-movies-140054935.html?src=rss
Category:
Marketing and Advertising
The AirPods story actually begins with the iPod. With Apples popular personal music player, the company shipped its first set of earbuds. Sure, they were wired and very basic, but the accessory laid the groundwork for what would eventually become AirPods. Along the way, the EarPods would be bundled with the iPhone in 2007, and a 2012 redesign produced something more akin to what would eventually become the first-gen AirPods in 2016. The work the company did to improve the fit of EarPods continues to pay off as Apple prepares to ship the noise-canceling AirPods 4. We had started trying to learn a bit about human physiology and what shapes would fit better in people's ears, Apples Vice President of Hardware Engineering Kate Bergeron told me about those early days. We started doing some MRI scans and trying to figure out how to gather data, but we didn't have a sense of how many scans we'd be looking for, or how many different kinds of ears we needed. Over the years, Apple has developed more efficient methods for gathering data, so it was able to build out its database of ear shapes quicker than in the early days of EarPods. Bergeron explained that she expects the company to be continuing that journey forever when it comes to developing new versions of AirPods. Billy Steele for Engadget During what Bergeron described as the dark days of COVID, a small group from the AirPods team was trying to solve a dilemma. They wanted to bring effective active noise cancellation (ANC) to the open design of the regular AirPods. The crew had already successfully done so on two models of the AirPods Pro and on the AirPods Max headphones. But this time around, it was essential that the open nature of the AirPods remain while also providing the technology to block out distractions. So in 2021, over the course of several days, Bergeron and AirPods marketing director Eric Treski met up at one of Apples acoustic labs for a demo. At that point, the team was unsure if they had anything viable, but they wanted the executives feedback on it nonetheless. We were just blown away, Bergeron recalled. We said we absolutely have something here, we need to go after this and weve got to make it happen. Acoustic and computational work that was required for an effective ANC algorithm was happening simultaneously with iterations on improving the fit and overall comfort for the AirPods 4. After testing the AirPods 4, I can say that the fit and comfort have improved since the third-gen model. But Apple also expanded the earbuds capabilities with the H2 chip and microphones from the AirPods Pro 2. This combination of advanced tech enables Apple to continuously monitor fit in a users ear, updating the ANC algorithm in real time so that the noise blocking is still effective even as the AirPods move around. Its even computationally more intense in many ways than it is with the AirPods Pro, Bergeron said. The ear tip gives you a fit thats pretty consistent. Apples journey with ANC began with the development of the first-generation AirPods Pro that debuted in 2019. Effective active noise cancellation was usually more common on over-ear headphones, with a few exceptions, but Apple realized that making a distraction-free listening experience pocketable was attractive to its users. Of course, the company would follow up with its own headphones, the AirPods Max, before the powerful second-gen AirPods Pro. Treski explained that the ANC setup, or the third generation of Adaptive EQ as he described it, is constantly managing and adjusting any equalizers for both active noise cancellation and audio quality at the same time and in real time. So in addition to the revised shape, the acoustic architecture of the AirPods 4 is also instrumental in providing effective ANC on the open earbuds. Its really, really hard to create this great ANC quality in a non-ear-tip product, he said. The power of the H2 allows that, so were actually doing a lot with the H2 chip to manage ANC quality and listen from the mics for environmental noise to make sure were canceling as much as possible. Billy Steele for Engadget The lack of an ear tip on the AirPods 4 also creates a challenge for transparency mode. Treski noted that its arguably even harder than mastering ANC on open earbuds since youre having to blend ambient sound from the microphones with what youre hearing naturally through your unplugged ears. Theres a perfect mix that will seem real to your brain, but also it has to all be done with extremely low latency so the automatic adjustments dont lead to any delays in what comes through the AirPods. The new shape for the AirPods 4 also provided an opportunity to improve overall sound quality on the earbuds. The front end of the buds, which Bergeron revealed the team calls the snorkel, is very different from the AirPods 3. Since the previous model was more open, she said, the engineers had more freedom to operate. With the new version, the driver had to be adjusted so that it didnt reflect sound to the internal microphone that monitors noise inside your ear. Thats why the drivers are now pointed down your ear canal, and why theyre slightly recessed. In order to get the improved fit, that necessitated adjusting the driver and the front of the product, she said. The mechanical engineers are doing the packaging of the entire product, trying to fit everything in. Acoustic engineers are saying, okay, based on those constraints, this is the best place that we can put the driver. The design overhaul on the AirPods 4 extends to the case as well. Apple was able to slim down the accessory while also simplifying how you interact with it. The end result is the same magic experience, Bergeron noted, but the lack of a button allowed engineers to eliminate overall thickness and rely on an accelerometer. Removing the button also gets rid of one place where liquid could potentially get in, so the case has the same IP54 rating as the new AirPods. We get a double win there for sure, Bergeron said.This article originally appeared on Engadget at https://www.engadget.com/audio/headphones/weve-got-to-make-it-happen-how-apple-designed-airpods-4-for-effective-anc-130008844.html?src=rss
Category:
Marketing and Advertising
The regular iPhone has become like a second child. Year after year, this model has gotten the hand-me-downs from the previous version of the iPhone Pro the older, smarter sibling. The iPhone 15 received the iPhone 14 Pros Dynamic Island and A16 Bionic processor, and the iPhone 14 before that got the A15 Bionic chip and a larger Plus variant with the same screen size as the iPhone 13 Pro Max. For the iPhone 16 ($799 & up), there are trickle-down items once more. But this time around, thats not the entire story for the Apple phone thats the best option for most people. Surprisingly, Apple gave some of the most attractive features it has for 2024 to both the regular and Pro iPhones at the same time. This means you wont have to wait a year to get expanded camera tools and another brand new button. Sure, Apple Intelligence is still in the works, but thats the case for the iPhone 16 Pro too. The important thing there is that the iPhone 16 is just as ready when the AI features arrive. So, for perhaps the first time or at least the first time in years Apple has closed the gap between the iPhone and iPhone Pro in a significant way. ProRAW stills and ProRES video are still exclusive to the priciest iPhones, and a new studio-quality four-microphone setup is reserved for them too. Frustratingly, youll still have to spend more for a 120Hz display. But, as far as the fun new tools that will matter to most of us, you wont have to worry about missing out this time. New buttons, new bump, old design Another year has passed and we still dont have a significant redesign for any iPhone, let alone the base-level model. As such, Ill spend my time here discussing whats new. Apple was content to add new colors once again, opting for a lineup of ultramarine (blueish purple), teal, pink, white and black. The colors are bolder than what was available on the iPhone 15, although Id like to see a blue and perhaps a bright yellow or orange. Additionally, theres no Product Red option once again we havent seen that hue since the iPhone 14. The main change in appearance on the iPhone 16 is the addition of two new buttons. Of course, one of those, the reconfigurable action button above the volume rockers, comes from the Pro-grade iPhones. By default, the control does the task of the switch it replaces: activating silent mode. But, you can also set the action button to open the camera, turn on the flashlight, start a Voice Memo, initiate a Shazam query and more. You can even assign a custom shortcut if none of the presets fit your needs. While Apple undoubtedly expanded the utility of this switch by making it customizable, regular iPhone users will have to get used to the fact that the volume control is no longer the top button on the left. This means that when you reach for the side to change the loudness, youll need to remember its the middle and bottom buttons. Of course, the action button is smaller than the other two, so with some patience you can differentiate them by touch. Billy Steele for Engadget Near the bottom of the right side, theres a new Camera Control button for quick access to the camera and its tools. A press will open the camera app from any screen, and a long press will jump straight to 4K Dolby Vision video capture at 60 fps. Once youre there, this button becomes a touch-sensitive slider for things like zoom, exposure and lens selection. With zoom, for example, you can scroll through all of the options with a swipe. Then with a double light press, which took a lot of practice to finally master, you can access the other options. Fully pressing the button once will take a photo you wont have to lift a finger to tap the onscreen buttons. Around back, Apple rearranged the cameras so theyre stacked vertically instead of diagonally. Its certainly cleaner than the previous look, and the company still favors a smaller bump in the top left over something that takes up more space or spans the entire width of the rear panel (Hi Google). The key reason the company reoriented the rear cameras is to allow for spatial photos and videos, since the layout now enables the iPhone 16 to capture stereoscopic info from the Fusion and Ultra Wide cameras. Photographic stylin The iPhone 16 and 16 Plus have a new 48-megapixel Fusion camera that packs a quad-pixel sensor for high resolution and fine detail. Essentially, its two cameras in one, combining or fusing, hence the name a 48MP frame and a 12MP one thats fine-tuned for light capture. By default, youll get a 24MP image, one that Apple says offers the best mix of detail, low-light performance and an efficient file size. Theres also a new anti-reflective coating on the main (and ultrawide) camera to reduce flares. The 12MP ultrawide camera got an upgrade too. This sensor now has a faster aperture and larger pixels, with better performance in low-light conditions. Theres a new macro mode, unlocked by autofocus and able to capture minute detail. This is one of my favorite features as sharp images of smaller objects have never been in the iPhone cameras arsenal (only the Pros), and the macro tool has worked well for me so far. The iPhone 16, like its predecessors, taks decent stills. Youll consistently get crisp, clean detail in well-lit shots and realistic color reproduction that doesnt skew too warm or too cool. At a concert, I noticed that the iPhone 16s low-light performance is noticeably better than the iPhone 15. Where the previous model struggled at times in dimly lit venues, my 2x zoom shots with this new model produced better results. There wasnt a marked improvement across the board, but most of the images were certainly sharper. Macro mode on the iPhone 16 camera is excellent. Billy Steele for Engadget The most significant update to the camera on the iPhone 16 is Photographic Styles. Apple has more computational image data from years of honing its cameras, so the system has a better understanding of skin tones, color, highlights and shadows. Plus, the phone is able to process all of this in real time, so you can adjust skin undertones and mood styles before you even snap a picture. Of course, you can experiment with them after shooting, and you can also assign styles to a gallery of images simultaneously. Photographic Styles are massively expanded and way more useful, especially when you use them to preview a shot before you commit. My favorite element of the updated workflow is a new control pad where you can swipe around to adjust tone and color. Theres also a slider under it to alter the color intensity of the style youve selected. For me, the new tools in Photographic Styles make me feel like I dont need to hop over to another app immediately to edit since I have a lot more options available right in the Camera app. As Ive already mentioned, Camera Control is handy for getting quick shots, and the touch-sensitivity is helpful with settings, but I have some gripes with the button. Like my colleague Cherlynn Low mentioned in her iPhone 16 Pro review, the placement causes issues depending on how you hold your phone, and may lead to some inadvertent presses. You can adjust the sensitivity of the button, or disable it entirely, which is a customization you might want to explore. Whats more, the touch-enabled sliding controls are more accurately triggered if you hold the phone with your thumbs along the bottom while shooting. So, this means you may need to alter your grip for prime performance. Like I noted earlier, the new camera layout enables spatial capture of both video and photos on the iPhone 16. This content can then be viewed on Apple Vision Pro, with stills in the HEIC format and footage at 1080p/30fps. Its great that this isnt reserved for the iPhone 16 Pro, but the downside (for any iPhone) is file size. When you swipe over to Spatial Mode in the camera app, youll get a warning that a minute of spatial video is 130MB and a single spatial photo is 5MB. I dont have one of Apples headsets, so I didnt spend too much time here since the photos and videos just appear normal on an iPhone screen. Id argue the most significant advantage of Spatial Mode is Audio Mix. Here, the iPhone 16 uses the sound input from the spatial capture along with advanced intelligence to isolate a persons voice from background noise. There are four options for Audio Mix, offering different methods for eliminating or incorporating environmental sounds. Like Cherlynn discovered on the iPhone 16 Pro, I found the Studio and Cinematic options work best, with each one taking a different approach to background noise. The former makes it sound like the speaker is in a studio while the latter incorporates environmental noise in surround sound with voices focused in the center like in a movie. However, like her, I quickly realized I need a lot more time with this tool to get comfortable with it. iOS 18 is still waiting on Apple Intelligence Billy Steele for Engadget Apple proudly proclaimed the iPhone 16 is "built for Apple Intelligence, but youll have to wait a while longer to use it. That means things like AI-driven writing tools, summaries of audio transcripts, a prioritized inbox and more will work on the base iPhone 16 when they arrive, so you wont need a Pro to use them. Genmoji and the Clean Up photo-editing assist are sure to be popular as well, and Im confident were all ready for a long overdue Siri upgrade. Theres a lot to look forward to, but none of it is ready for the iPhone 16s debut. The iOS 18.1 public beta arrived this week, so were inching closer to a proper debut. Sure, it wouldve been nice for the excitement around the new iPhones to include the first crack at Apples AI. But, Id rather the company fine-tune things before a wider release to make sure Apple Intelligence is fully ready and, more importantly, fully reliable. Google has already debuted some form of AI on its Pixel series, so Apple is a bit behind. I don't mind waiting longer for a useful tool than rushing a company into making buggy software. What will be available on launch day is iOS 18, which delivers a number of handy updates to the iPhone, and many of which deal with customization. For the first time, Apple is allowing users to customize more than the layout on their Home Screen. You can now apply tint and color to icons, resize widgets and apps and lock certain apps to hide sensitive info. Those Lock Screen controls can also be customized for things you use most often, which is more handy now since the iPhone 16 has a dedicated camera button on its frame. Theres a big overhaul to the Photos app too, mostly focused on organization, that provides a welcome bit of automatization. Performance and battery life The iPhone 16 uses Apples new A18 chip with a 6-core CPU and 5-core GPU. Theres also a 16-core Neural Engine, which is the same as both the iPhone 15 and the iPhone 16 Pro. With the A18, the base-level iPhone jumped two generations ahead compared to the A16 Bionic inside the iPhone 15. The new chip provides the necessary horsepower for Apples AI and demanding camera features like Photographic Styles and the Camera Control button. I never noticed any lag on the iPhone 15, even with resource-heavy tasks, and those shouldnt be a problem on the iPhone 16, either. But, well have to wait and see how well the iPhone 16 handles Apple Intelligence this fall. Of course, the A18 is mre efficient than its predecessors, which is a benefit that extends to battery life. Apple promises up to 22 hours of local video playback on the iPhone 16 and up to 27 hours on the 16 Plus. For streaming video, those numbers drop to 18 and 24 hours respectively, and theyre all slight increases from the iPhone 15 and 15 Pro. Starting at 7AM, I ran my battery test on the iPhone 16 and had 25 percent left at midnight. Thats doing what Id consider normal use: a mix of calls, email, social, music and video. I also have a Dexcom continuous glucose monitor (CGM) thats running over Bluetooth and I used the AirPods 4 several times during the day. And, of course, I was shooting photos and a few short video clips to test out those new features. While getting through the day with no problem is good, Id love it if I didnt have to charge the iPhone every night, or rely on low-power mode to avoid doing so. On a related note, Apple has increased charging speeds via MagSafe, where you can get a 50 percent top up in around 30 minutes via 25W charging from a 30W power adapter or higher. Wrap-up With the iPhone 16, Apple has almost closed the gap between its best phone for most people and the one intended for the most demanding power users. Its a relief to not pine for what could be coming on the iPhone 17 since a lot of the new features on the iPhone 16 Pro are already here. And while some of them will require time to master, its great that theyre on the iPhone 16 at all. There are some Pro features youll still have to spend more for, like ProRAW photos, ProRES video, a 120Hz display, a 5x telephoto camera and multi-track recording in Voice Memos. But those are luxuries not everyone needs. For this reason, the regular iPhone will likely suit your needs just fine, since splurging on the high-end model has become more of an indulgence than a necessity. This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/apple-iphone-16-and-iphone-16-plus-review-closing-the-gap-to-the-pro-120050824.html?src=rss
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||