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Modern life dictates that the longer you have a smartphone, the crappier the battery gets. Thats where power banks come in. One of Ankers leading 5K models for iPhones has dropped to its lowest price ever. The power bank is just $18, down from $26. This is a well-regarded product. As a matter of fact, a variant of this model made our list of the best power banks. Its portable and doesnt even beef up the iPhone too much when attached. It offers 12W fast charging and provides 20 hours of additional smartphone use. Thats a whole lot of doomscrolling, or even joyscrolling. It folds up and can easily fit into a pocket or bag when not in use. The power bank also includes the companys ActiveShield safety system that continuously monitors the temperature to avoid overheating. While advertised as being for iPhones, the power bank is also great for iPads and even some retro iPods. That leads us to the main downside of this device. It uses a Lightning connector, so it wont work with newer iPhones or iPads with USB-C ports. However, iPhones had a Lighting connector all the way up to the iPhone 14. Statistically, youre probably reading this on one of those iPhones right now. If thats true, this is a great power bank for the money. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/this-anker-5k-power-bank-for-iphones-is-cheaper-than-ever-145758805.html?src=rss
Category:
Marketing and Advertising
Google is facing yet more scrutiny over its ad tech practices after the UKs competition watchdog provisionally found that the company is abusing its dominant market position. In a statement of objections, the Competition and Markets Authority said Google is harming competition in the country by using its dominance in online display advertising to favor its own ad tech services. The watchdog contends that, since 2015, Google has taken advantage of its dominant position in the sector as the operator of the Google Ads and DV260 ad-buying tools and DoubleClick For Publishers, a publisher ad server, to bolster its AdX advertising exchange. The CMA said that AdX is at the heart of the company's ad tech stack and it's the platform on which it charges the highest fees to advertisers approximately 20 percent of each bid for ad space that's processed there. The CMA provisionally found that "the vast majority of publishers and advertisers use Googles ad tech services in order to bid for and sell advertising space" on websites. By preferencing its own services, "Google disadvantages competitors and prevents them competing on a level playing field to provide publishers and advertisers with a better, more competitive service that supports growth in their business," the CMA stated. The statement of objections gives Google a chance to provide feedback and the CMA will consider those representations before it makes any final decision. A case decision group comprising three people (none of whom were involved in the preliminary investigation or sending the statement of objections). If the CMA ultimately determines that Google has infringed competition rules, it can fine the company up to 10 percent of its global annual revenue and order legally binding changes to the ad tech business. Google disagrees with the decision and will respond accordingly, Dan Taylor, vice president of Google Ads, said. Our advertising technology tools help websites and apps fund their content, and enable businesses of all sizes to effectively reach new customers, Taylor told CNBC in a statement. Google remains committed to creating value for our publisher and advertiser partners in this highly competitive sector. The core of this case rests on flawed interpretations of the ad tech sector. Regulators elsewhere have taken aim at Google's position in the ad tech space. The European Commission accused the company of "abusive practices" in the online ad space in June last year. The EC said that a potential order for Google to implement remedies may not be enough to resolve those practices. That could lead to the EU breaking up Google's ad business. Meanwhile, the Department of Justice and Google are set to go head-to-head in a trial that will start on Monday. The agency has called for the company's ad tech business to be broken up, citing an alleged illegal monopoly Google holds in that market. Google failed in an attempt to have the case dismissed. Last month, a federal judge ruled that Google illegally abused a monopoly over the search industry following a trial that stemmed from a separate DOJ lawsuit.This article originally appeared on Engadget at https://www.engadget.com/big-tech/uk-watchdog-claims-googles-ad-tech-practices-are-harming-competition-144944451.html?src=rss
Category:
Marketing and Advertising
LG's stretchable displays that we first saw at CES 2023 have made a new public appearance at a fashion show, the company announced. The tech which LG now calls Stretchable appeared as part of clothing and bag concepts at 2025 Seoul Fashion Week. The displays were added to the front of garments, sleeves and clutch bags designed by Korean designers Youn-Hee Park and Chung-Chung Lee. "We have been able to design future fashion concepts with new materials that have never existed before," Park said. Stretchable displays can be pulled, bent and twisted, so they go a step farther than the bending and twisting displays used in foldable smartphones. To make them more supple, LG built the substrate material from a silicon similar to that used in contact lenses, with microLEDs smaller than 40-micrometers for the light source. LG notes they can be stretched from 12 to 14 inches or about 20 percent. Flexible wearable tech has been a much researched feature for fashion and even things like invisibility cloaks. South Korea's government created a national project to test their commercial potential for new types of wearable tech across multiple industries. The main challenge has been to make it more like fabric instead of stiff plastic, but LG seems to have at least partially cracked the problem.This article originally appeared on Engadget at https://www.engadget.com/wearables/lg-flaunts-its-stretchable-displays-on-the-catwalk-140053981.html?src=rss
Category:
Marketing and Advertising
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