 |
|
|
|||||
Walton Goggins has had an incredible run recently. Last year, he anchored Amazon’s Fallout TV show and this year is starring in Season 3 of The White Lotus and the 4th and final season of The Righteous Gemstones. These roles are feathers in the cap of the character actor who’s had star turns in The Shield, Justified, and Vice Principals. But he’s not just an actorhe’s also a small business owner. As part of his partnership with GoDaddy, he’s teamed up with the company to use its suite of AI tools to design the website for and manage his new ventureWalton Goggins Goggle Glasses. He worked with GoDaddy to create the line of glasses that resemble ski goggles and retail for $150 each, and he starred in the company’s Super Bowl ad in February. The spot highlights AiroGoDaddy’s suite of AI-powered tools that help small business owners with everything from website creation and copywriting to inventory management. In the latest episode of the Most Innovative Companies podcast, Goggins and GoDaddy CEO Aman Bhutani talked with host Yasmin Gagne about how the company helps small businesses use AI to grow. And after a bit of prodding, Goggins offered some hints about the last episode of The White Lotus Sunday night. In 2020, you said to Garden and Gun, speaking about your whiskey brand, Mulholland Distilling: Well, I’m not going to sell toothpaste. I’m not really good at selling anything. I would argue you’re pretty good at selling things. Why partner with GoDaddy? Walton Goggins: I’m a big believer in small business owners and what they do for their families and for communities. The opportunity arose when GoDaddy was looking to promote its product GoDaddy Airo. They approached me about starting a business, asking me if there’s something that I really wanted to do. I wanted to work with this company, which I’ve been a fan of for a very long time. In the past, they hosted a website for Mulholland Distilling. Part of our portfolio was already in GoDaddy when we started, so when the opportunity arose to work, I just jumped at it. Why did you decide to partner with Walton for the Super Bowl ad? Aman Bhutani: Our mission is to make opportunity more inclusive for all, and we want somebody who feels it themselves and who cares. And Walton, from the first moment we met him, cared. The glasses are awesome. What is the brand identity you’re trying to build for GoDaddy? I remember some pretty sexual ads back in the day. AB: When people think about small business, they’re sometimes talking about people that have 50 employees or 30 employees. If you go through GoDaddy’s over-20-million customer base, you’ll start with companies that have one employee. By the time you get to 10, you will have traversed 90% of our customers. They want to connect with somebody like Walton who is doing what they are doing. He’s starting a business, and it doesn’t matter how big a celebrity he is or how successful he is, it’s still hard for him to start a business. Every person watching the Super Bowl ad feels like an imposter when they start their business. The ad makes people see themselves in him. Walton, tell me about the concept of the glasses and how you built the business with GoDaddy. WG: I wear the most fashion-forward accessory you can put on the body. I’ve been collecting sunglasses for a very long time, for upwards of 28 years. I bought my first pair of sunglasses that were of real value when I was 22 years old. I saved up my money with tips. I had a valet parking business because I refused to wait tablesI was not the kind of guy that would ever get someone a glass of iced tea. I saved up my tips to buy this pair of Oliver Peoples sunglasses. They cost $250 in 1993. It was a lot of money to me. I still own that pair of sunglasses. There was a time when I was sitting in this new place where I moved with my family. We have a little ski resort not too far from our home. I was sitting around a fire, having a beer, and with ski goggles on, thinking, I don’t want to take these off! I made that mental note, and this just stayed in the back of my mind. No one’s really done this in a functional way that also brought fashion into the conversation. I pitched GoDaddy this idea. GoDaddy Airo does the things I dont know how to doto build a website, to procure all of these domain names, to regulate your inventory. Once they began to show me this product, I was blown away thinking, had this existed when I was 19 years old and I had my first business, I probably wouldn’t be an actor right now. What was your first business when you were 19? WG: The first thing I did was valet parking. The second thing I did was become a personal trainer. That’s how you got the abs. WG: Yeah, that’s exactly right. But if I’d had a website then, I would’ve had more clients. However, it did allow me to sustain myself as an artist and work only 10 or 15 hours a week. Then I started a whiskey spirits brand, Mulholland Distilling, and now, Walton Goggins Goggle Glasses. The name, Goggins Goggle Glasses: Is that a play on your character, Uncle Baby Billy, from The Righteous Gemstones and his show, Baby Billy’s Bible Bonkers? WG: Of course. It just kind of makes sense. And it was already out in the public. It just rolls off the tongue. How does Airo work with small businesses? AB: Many micro business owners or small business owners are good at what they know, but theyre not good at technology, building websites, or purchasing domain names. Instead of needing to know the domain name you want, you just describe your business, and Airo looks at millions and millions of available domains and gives five or 10 that people would remember. As soon as you buy that domain, it builds out a one-page website for you. You don’t have to pay anything for that. You can customize it a little bit. So within a few minutes, you’ve got a presence online. People can find you, you can post it to social media, and people now know who you are. You have branding; Airo can create a logo for you in a few seconds. Airo can create a social calendar for you, create posts, and upload them. Once they have a website, once [they have] inventory online and they start to use the tools, their reach increases exponentially. At what point did Generative AI change things for you? AB: Airo uses the power of Generative AI to create content. Airo does three big things: It automates a lot of tasks so our customer doesn’t have to do it. It generates content using Generative AI. Our customer might say, How do I respond to my customer? Well, Airo will generate a message for them, and then they just have to say, Yes, send it. What portion of the GoDaddy business is Airo leading? AB: We’re a decent-size business and we talk to [Wall Street] about Airo all the time. But I’m always talking about why Airo is first and foremost about discovery and engagement. The monetization should come over time. Weve had Airo for about 14 months. The first cohort of customers are just finishing their first year, and we’re seeing high retention rates because the customer is discovering and engaging with multiple products. Walton, what’s been the most useful feature for your business? WG: I’ve used them all, right? I like writing copy. I like writing texts and emails. But when it comes to communicating with an audience that you’re trying to reach for a product, it’s hard to formulate those thoughts in a vacuum. There’s also an element to this experience that allows you to capture some images and then repurpose those images. All of a sudden, that social pressure of producing things that are outside of your product is taken off the table for you. You don’t have to think about it. How did you all come up with the concept for the Super Bowl ad? AB: GoDaddy hadn’t been in the Super Bowl for eight years. We really wanted to come back and remind the world that GoDaddy is so much more than what they might remember; so many folks remember GoDaddy as a domains company, but we do so much more. What was your creative input in that ad? WG: We talked about different scenarios and what’s the best way to explain the fact that many small business owners can feel like imposters and how can we mine comedy but then land it someplace that is real and that can move you. Can you tell us what happens in The White Lotus finale? WG: Ill give you a fake ending. Everyone on The White Lotus dies, everyone. Including the staff. Its food poisoning. Not from the Four Seasons, mind you. Its nothing to do with our corporate sponsors. It’s from a delivery, an off-site delivery. Somebody ordered some bad pizza. How did you prepare for the Super Bowl commercial? WG: I eat one meal a day, and I may augment that with a couple boiled eggs for lunch or something like that. I like being lean, not just lean physically, but mentally. I like being a little hungry. I feel more creative when I have an appetite. And we’ve seen you in so many shirtless photo shoots lately. I cant believe you didnt take your shirt off in this GoDaddy ad. WG: Yes. There’s more to come, I’m afraid. I’m so sorry. My apologies now.
Category:
E-Commerce
Smartphone cameras are still getting bigger and better by the year, particularly if you look at high-end phones coming out of China with huge sensors and protruding bumps to match. These phones can deliver awesome results, and Im happy to use them in several situations where I would previously have had to rely on a dedicated camera. Just this week I used the Xiaomi 15 Ultra to shoot a Formula One event in Tokyo. But for all the advances that have been made, the laws of physics remain undefeated, and youre still going to get better results from a camera setup thats able to make use of larger lenses and sensors. Phones do need to be able to fit into our pockets, after all, so theres a limit to what can be achieved in that regard. At Mobile World Congress this year, some concept announcements showed that companies are thinking about this reality, coming up with ideas to move mobile photography beyond the constraints of the phone. The question is whether peripheral camera products can ever really be more than a niche curiosity. {"blockType":"creator-network-promo","data":{"mediaUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/03\/multicore_logo.jpg","headline":"Multicore","description":"Multicore is about technology hardware and design. It's written from Tokyo by Sam Byford. To learn more visit multicore.blog","substackDomain":"https:\/\/www.multicore.blog","colorTheme":"salmon","redirectUrl":""}} Xiaomis concept is called the Modular Optical System, and it involves self-contained camera modules that magnetically and wirelessly attach to your phone. While the company doesn’t have concrete plans to sell them commercially, working models do exist I used one. The demonstration unit had a Micro Four Thirds-size sensor with a 17.5mm f/1.4 lens, which comes out to 35mm-equivalent when accounting for the sensors crop factor. It could attach to a Xiaomi 15 phone that had been outfitted with magnets and a window for laser data transfer but otherwise looked normal. The connection felt very secure, and there wasnt any need to fiddle with Bluetooth pairing or any special software once connected, the feed from the camera simply appears in the regular camera app. You can focus the lens by turning its ring or tapping the phones screen. Because the camera mounts to the middle of the phone, the resulting combination feels well-balanced and similar to a regular mirrorless camera. It did make me wish the phone had a dedicated shutter button on the edge, though; using the touchscreen with your hands in that position takes some getting used to. The results, at least as far as I could tell on the phone screen, were excellent. Micro Four Thirds is one of the smaller mirrorless formats, but its still a huge leap over even the 1-inch sensors found in the highest end phone cameras, and pairing one with a fast 35mm-equivalent lens makes for a really useful combination. I was taking pictures of friends in a dark restaurant that clearly could not have been captured on a phone. Realme, a sister brand to Oppo, took another approach. Its Ultra concept phone has a couple of traditional smartphone cameras as well as a third 1-inch sensor thats exposed behind the glass; you can attach a Leica M-mount adapter and a lens of your choice to use with that sensor. This feels somewhat less useful in practice. Theres no electrical connection between the lens and the phone, so adjusting the aperture ring isnt going to be reflected in software; the experience is more like adapting a manual lens to a digital camera. M-mount lenses are all manual focus, however, so there isnt a need for anything like the touchscreen AF solution like Xiaomi came up with. But the sensors 2.7x crop factor means that actual Leica M lenses will have a zoomed-in field of view even a wide-angle 28mm becomes a 75mm-equivalent portrait lens. These arent necessarily new ideas. Realmes is very similar to a Leica M-mount concept Xiaomi put out a few years ago, while Xiaomis own idea of wireless camera modules has been tried before. And Sony made a go of it in 2013 with the quirky QX line, a range of all-in-one cameras that connected over Wi-Fi and clipped onto the back of your phone; one model even featured an APS-C sensor and could work with any E-mount mirrorless lens. Olympus tried something similar in 2014 with the Air A01, a wireless Micro Four Thirds sensor and mount. There have been two big problems with these kinds of products in the past. The first was that they were a hassle to use, forcing you to deal with attachment mechanisms, wireless pairing, and slow connectivity. The appeal of mobile photography is its convenience, and these detracted from that. The second, arguably bigger hurdle is simply that they were separate devices that you had to carry alongside your phone. Thats a big ask for most people. Sonys QX100 had the same sensor and lens as its excellent RX100 compact camera, but it cost almost as much why not just carry the actual camera instead? Sony discontinued the QX line pretty quickly, suggesting it didnt take off with consumers. Things could be different today Xiaomis magnetic mount solution is certainly more convenient but its still hard to see the idea becoming mainstream. Personally, I would be interested in buying something like the Xiaomi concept I used. Id still have several questions, like how much itd cost and how long the magnetic mount would be supported on future handsets, but even in prototype form the idea worked well enough that I could see the extra lens being worth tossing into a tote bag. But for most people, my sense is that it will still be worth paying more attention to built-in phone camera quality for the foreseeable future. Thats the camera youll actually find yourself using. {"blockType":"creator-network-promo","data":{"mediaUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/03\/multicore_logo.jpg","headline":"Multicore","description":"Multicore is about technology hardware and design. It's written from Tokyo by Sam Byford. To learn more visit multicore.blog","substackDomain":"https:\/\/www.multicore.blog","colorTheme":"salmon","redirectUrl":""}}
Category:
E-Commerce
Of all the modern parenting paradoxes, navigating screen time usage might be one of the most complexand divisive. Critics of screen time claim it can negatively impact social skills, behavior, and sleep. Proponents say it can help kids learn about living in a digital world, improve cultural awareness, and serve as a means of communication. Parents say sometimes they just need a break. The truth, of course, lies somewhere in the messy middle of it all; like so many aspects of parenting, its all about finding the balance thats right for you and your child(ren). Screen time is just one of many topics explored in Poems of Parenting, a new collection of poetry out April 8 from author and artist Loryn Brantz, a consulting creative director for the beloved kids educational program Ms. Rachel who has won two Emmy Awards for her work on Sesame Street. The mom of two children (one of whom has a disability) offers short, snappy, honest, and often irreverent reflections on everything from trimming tiny fingernails to watching war and famine play out on TV. {"blockType":"creator-network-promo","data":{"mediaUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2015\/08\/Two-Truths-single.png","headline":"Two Truths","description":"A newsletter that explores the many truths of motherhood through news round-ups, trend reports, and expert-backed deep dives on topics that matter to moms. To learn more visit twotruths.substack.com","substackDomain":"https:\/\/twotruths.substack.com","colorTheme":"salmon","redirectUrl":""}} Its exactly the type of content moms need in todays world. So what about screen time? Here, Brantz shares some insight behind her poem on itplus, an important and powerful reminder that applies to many aspects of parenthood. This conversation has been edited and condensed for clarity. View this post on Instagram A post shared by Loryn Brantz (@lorynbrantz) Youve worked on two beloved kids shows and youve struggled with navigating screen time for your own kids. What insights can you offer parents trying to find the right balance? It comes down to what works best for your family. I would never say, This or that is the right thing to do, because it never accounts for kids with disabilities who may rely more on screen time than others for various reasons. That said, I believe there is such a thing as quality screen time, and I would encourage people to be cognizant of what they put on. Also, when possible, co-watching together, asking questions, or interacting while watching the show is ideal. In our household, there was a lot of pressure to pack in as much early intervention therapy as we could during the first years of my daughters life because of all her developmental delays, so we were very strict with screen time. She was only allowed an hour or so per day in tandem with physical therapy, or as much as needed to distract from medical treatments. It was as stressful as it sounds. Now shes older (and doing amazingly), and her neurotypical little-potato brother watches with her, and were not worried about it at all. Sometimes, after a long day of work and school, spending time on the couch cuddling and watching a movie can be the best thing for everyone. I often think, Wow, I can’t believe I popped these sweet little people out of my body, and now they’re watching TV with me! Life is pretty magical, isn’t it? Every kid is different, and every kids needs are different. How has your work in kids educational programming influenced your own parenting style and strategies? When I was working on Sesame Street at the Jim Henson Co., it was well before I had my own children and I was mostly tapping into my own inner child as far as things I enjoy including The Muppets, Disney World, and picture books. I was making what I enjoy. I figured thats also what a kid would enjoy, too. Nowadays, with my work for Ms. Rachel, I have learned an extraordinary amount about childhood development, not only from the show but through my own experience with early intervention (EI) for my daughter. EI works best when the parent takes on what they learn during sessions and incorporates it into their childrens day-to-day lives. I more or less became a full-time speech, occupational, physical, and special-instruction therapist for the first three years of her life. So now, my work comes from not only a place of genuinely enjoying childrens media, but also thinking about what I would want my own childrenand really, all childrento be watching. Childrens media is so important and needs to be treated as such. Youve said you feel like youve been working toward Poems of Parenting your whole life. Its been quite a journey. This will essentially be my 12th book. So many things set it apart. For one, its the first book that feels like it has a real energy behind it from readers. When I started writing these poems, I immediately began getting messages like, When is the book coming out? or Will you be making a book? And I was just blown away because no one had ever asked me for a book before. Its just a dream come true. . . . After over a decade of pushing and pushing to get books made and in front of people, having people come to me asking for a book is a real pinch-me moment. After starting this book, I also decided it was finally time to take the leap to being a full-time artist and writer, primarily for my own projectswhich has been a lifelong goal. Read more with Loryn Brantz on Two Truths. {"blockType":"creator-network-promo","data":{"mediaUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2015\/08\/Two-Truths-single.png","headline":"Two Truths","description":"A newsletter that explores the many truths of motherhood through news round-ups, trend reports, and expert-backed deep dives on topics that matter to moms. To learn more visit twotruths.substack.com","substackDomain":"https:\/\/twotruths.substack.com","colorTheme":"salmon","redirectUrl":""}}
Category:
E-Commerce
All news |
||||||||||||||||||
|
||||||||||||||||||